ALT Sports Data Appoints Neale Deeley as SVP of Sportsbook

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering.

In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships, and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

“Neale’s deep expertise across the betting ecosystem, combined with his innovative approach to product and commercial partnerships and long-standing industry relationships, makes him an invaluable addition to our leadership team. As we continue to unlock new value for sports properties and their fanbases, Neale’s leadership will be instrumental in driving adoption and innovation at scale,” said Joe Dunnigan, Founder and CEO of ALT Sports Data.

Deeley spent over 8 years at Sportradar, most recently as the Managing Director, US Betting, where he played key roles in growing the footprint of official data rights and launching cutting-edge betting solutions.

“I’m thrilled to join ALT Sports Data at such an exciting time. There’s a massive opportunity to expand the boundaries of what sports betting can look like- by powering it with authentic data, community-driven narratives, and a commitment to integrity. ASD’s model is built for the future, and I’m excited to help bring that vision to life,” said Neale Deeley.

Advertisement