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Association of Gaming Operators in Kenya Announces New Regulations

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The Association of Gaming Operators in Kenya (AGOK) in partnership with government agencies, regulators and civil society are spearheading a set of proactive initiatives designed to shape the future of the gaming industry and protect innocent Kenyans from addiction to gaming.

In a press release, the Association says nationwide awareness campaigns promoting informed, mindful participation in gaming will be carried out across the country.

Advocacy for tools such as time-out mechanisms, betting and deposit limits will be put in place to ensure a healthy and controlled gaming behaviour among Kenyans.

“The gaming industry in Kenya continues to evolve rapidly, creating opportunities for economic growth, digital innovation, and employment. However, with this growth comes a heightened responsibility to safeguard the welfare of players, particularly young people and vulnerable populations,” the statement by AGOK’s board reads in part.

“AGOK acknowledges the complex challenges associated with gaming, particularly around mental health, addiction prevention, and ethical standards. These are global concerns which members of AGOK take seriously. They are at the forefront of our agenda.”

The Association furthers contends that all its members operate under a “shared code of conduct” rooted in principles of fairness, transparency and social responsibility.

Among meaningful steps it says it has taken to prevent exploitation and minimise harm include putting into place advanced age-verification systems to block underage access, self exclusion tools that provide options for and permanent restrictions to gaming activities and round-the clock toll free helplines that offer confidential mental health and addiction support.

The regulatory measures comes amid calls to regulate the sector following increase in cases of mental health and some suicide cases attributed to betting.

The post Association of Gaming Operators in Kenya Announces New Regulations appeared first on European Gaming Industry News.

Africa

TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet

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TaDa has strengthened its presence in the South African iGaming market through its new partnership with Sunbet, one of the country’s premier online gaming and sports betting operators.

The new collaboration supports TaDa Gaming’s continued growth in regulated markets and further strengthens its presence in South Africa’s rapidly evolving online gaming sector.

Winner of the SiGMA Africa Slot Newcomer of the Year 2025 award, TaDa’s mobile first, player-centric and expertly localised games stand out through their dynamic features and mechanics, immersive themes and easy onboarding that aligns with local preferences.

Sunbet customers will have immediate access to TaDa’s leading Fortune Gems series, including Fortune Gems 500 which is currently the top slot across African jurisdictions; while the retro slot machine design of Rapid Gems 777 has seen it quickly become a player favourite. Distribution is through Light & Wonder Inc.

Ray Lee, Director of Business Development, TaDa Gaming, said: “We are delighted to be working with Sunbet. Their strong customer focus and reputation for being ahead of the curve for innovative content gives us opportunities to increase our know-how, improve our localisation and continue to deliver great gaming experiences to more players across South Africa.”

Tyler Gentle, Casino Product Manager at Sunbet, said: “Great games are games that people come back to. They strike the right balance between simplicity, reward and engagement. TaDa’s games do that, and then some. They’re accessible, engaging and importantly, built to be played. And that’s why we’re so excited they are now part of Sunbet’s line up.”

The post TaDa Strengthens its Presence in South Africa Through New Partnership with Sunbet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming

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Amusnet, a leading global provider of premium gaming solutions, announced its official launch on Goldrush.co.za. Live as of 1 April 2026, the partnership brings Amusnet’s world-class portfolio of slots and classic casino titles to one of South Africa’s most trusted platforms.

Based in Cape Town, the Amusnet team is currently focused on establishing a strong local presence. Partnering with Goldrush – an operator with a 20-year South African heritage – is a cornerstone of this mission.

A Fresh Experience for Goldrush Players

Unlike “one-size-fits-all” providers, Amusnet’s integration with Goldrush offers a refined, high-performance selection:

• The “Hot” Series: Iconic titles like 20 Super Hot and Burning Hot deliver a classic casino feel that resonates with local players.

• Jackpot Cards: Access to a signature four-level jackpot feature, bringing international-standard excitement to the platform.

• Mobile-First Design: Meticulously optimised for local network conditions to ensure seamless, low-latency play on any device.

Cameron Green, Country Manager for Amusnet South Africa, said: “We are in an exciting growth phase in South Africa, and there is no better partner than Goldrush to help us build our local identity. We aren’t just adding games; we are introducing a new standard of global gaming excellence to a community that values reliability and authenticity. This launch is a proud milestone for our Cape Town-based team.”

Peter Amblianities, Marketing Manager at Goldrush, said: “Goldrush has a long history of providing quality entertainment. Welcoming Amusnet allows us to offer our players something fresh and internationally proven. We are excited to support Amusnet as they establish their footprint in South Africa and are busy planning great campaigns with them to bring an even more rewarding offering to our existing and new player base.”

This partnership marks the beginning of a long-term collaboration aimed at setting new benchmarks for the South African iGaming industry.

The post Amusnet and Goldrush Strike Strategic Partnership to Enhance SA Online Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EveryMatrix goes live with Betsson Africa platform rollout in Cameroon

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Turnkey casino and sportsbook integration includes PAM, payments, affiliate tools and front-end development for Betsson’s Cameroon launch.

EveryMatrix said its platform technology is now live with Betsson Africa in Cameroon after completing a full turnkey casino and sports integration.

The supplier said it was selected via a competitive tender to deliver a bespoke platform package covering front-end development, casino, sports, player account management (PAM), payments and affiliate management.

Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix, said: “Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent.

“Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops.”

Rony Richa, Commercial Director at Betsson Group, said: “This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”

The post EveryMatrix goes live with Betsson Africa platform rollout in Cameroon appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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