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Winner Claims Guinness World Record-breaking Bingo Prize at Buzz Bingo Cricklewood’s Colossus Event
Buzz Bingo Cricklewood’s highly anticipated Colossus Bingo event on Mother’s Day, Sunday, 30 March 2025, culminated in a historic moment as a lucky regular attendee claimed the record-breaking main prize, of £105,000. While the winner, aged 40, has chosen to remain anonymous, their extraordinary win has etched their name into the annals of bingo history, surpassing the venue’s previous Guinness World Records title.
The event, held at one of UK’s largest bingo clubs, Buzz Bingo Cricklewood, attracted a massive crowd eager to witness the attempt to break the record for the largest payout for a single bingo game. The atmosphere was electric, filled to near capacity, as the numbers were called. The club resonated with the buzz of over 2000 attendees, all vying for the monumental prize.
Steve Young, General Manager at Buzz Bingo Cricklewood, said: “We are absolutely thrilled for our customer who has won this world record-breaking prize at our Cricklewood venue on Mother’s Day. The atmosphere on the night was euphoric, with huge celebrations and excitement from the crowd – the roar when the prizes were claimed was electrifying and is one of the most dramatic false calls I’ve ever witnessed! We are delighted to have created such a memorable night, giving away over £250,000 in total in a single night of bingo. This win captures the magic and excitement of playing bingo together. We look forward to continuing to provide our community with exciting and memorable experiences like we did on Mothers Day.”
In addition to the record-breaking main prize, the event featured a total prize pool exceeding £250,000, with three additional £25,000 full house prizes awarded throughout the event.
Joanne Brent, Guinness World Records Adjudicator, said: “I am thrilled to confirm that Buzz Bingo Cricklewood awarded an incredible £105,000 to one lucky winner at their Colossus event, setting a new record for the largest payout for a game of bingo at a single bingo house. This remarkable achievement showcases their dedication to delivering exceptional experiences and continually pushing new boundaries for their community. The entire event was delivered with an abundance of professionalism and enthusiasm. My sincere congratulations to the team at Buzz Bingo for once again claiming a Guinness World Records title.”
The post Winner Claims Guinness World Record-breaking Bingo Prize at Buzz Bingo Cricklewood’s Colossus Event appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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