Planetplay Launches Earth Day Campaign with Celebrity Ambassadors and Major Donations Drive

PlanetPlay, the trailblazing not-for-profit using the power of video games for environmental action, is approaching Earth Day (April 22) with a powerful surge of activity designed to rally the global games industry and player community in support of a greener future.

Earth Day is now in its 45th year of focusing the minds of the world on environmental protection. The theme for this year is “Our Power, Our Planet,” and PlanetPlay is looking to make a real difference for Earth Day and beyond.

As part of its on-going Make Green Moves (MGM) campaign, PlanetPlay unveils three new celebrity Ambassadors who will help shine a spotlight on the organisation’s mission to mobilise the world’s 3+ billion gamers to create real-world environmental impact. Joining PlanetPlay as official Ambassadors are:

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• Sir Ian Livingstone CBE – A founding father of the UK games industry and a leading advocate for “the power of play”

• Briana Evigan – American actress, dancer and passionate advocate for environmental causes

• Pascal Wehrlein – German and Mauritian Formula E world champion

Each of these high-profile figures brings a unique voice and global fanbase to the PlanetPlay movement. In their new roles, they will work closely with PlanetPlay to champion sustainability both in and beyond the video games world, including by contributing exclusive in-game content to be featured across titles from PlanetPlay’s partner studios. They follow in the footsteps of fellow icons Demi Lovato, David ‘The Hoff’ Hasselhoff and Joe Jonas in supporting the MGM cause.

From April 22–29, Google Play will spotlight PlanetPlay’s Earth Day campaign with a dedicated page. Players can earn Play Points boosters when purchasing MGM items in these games.

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In celebration of Earth Month – a month-long global focal point for environmental awareness and action – PlanetPlay is also kicking off a bold donations campaign, encouraging both individuals and game studios to contribute directly to the non-profit’s expanding ecosystem of climate-positive projects.

100% of the funds raised will go directly to environmental initiatives, supporting impactful climate-positive projects around the world. By donating, players and game studios help drive tangible sustainability efforts while enjoying the games they love.

Sir Ian Livingstone CBE said: “Throughout my career, I’ve seen how games can unlock the imagination, build skills, and inspire generations. With PlanetPlay, we have an opportunity to harness that same power for the planet. I’m thrilled to be part of a movement that turns play into purpose, and helps gamers become everyday heroes in their quest for a greener future.”

Briana Evigan said: “I’m so excited about becoming an Ambassador for PlanetPlay because it’s giving us the opportunity to blend storytelling and gaming in a way that helps bring people back to the heart of the earth. Stories have always been how we heal, connect, and grow, ultimately having the ability to transform the lives of millions.”