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AGS – Pioneering the future of omni-channel gaming

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Zoe Ebling, VP of Interactive at AGS

In today’s rapidly evolving gaming landscape, the potential to deliver entertaining experiences across both digital and physical platforms has become a real advantage, especially in markets where land-based still reigns supreme. Suppliers that operate both in the land-based and online sphere, have a real competitive edge. This is something that AGS has recognised and therefore positioned itself at the forefront of omni-channel gaming. By combining the best of both worlds, innovative online offerings with the proven success of land-based gaming, AGS is setting new industry benchmarks that many competitors have yet to achieve.

Unique capability

Omni-channel gaming isn’t a one-size-fits-all solution. It requires a specialized approach that bridges the gap between online players and brick-and-mortar players in environments where both exist. AGS’s strategy is built on the understanding that while many suppliers excel in either digital or land-based sectors, very few can successfully merge the two.

Having a portfolio that spans both realms allows suppliers to blend time-tested content with innovative digital features, resulting in a richer, more dynamic experience that drives player loyalty and boosts in-game engagement.

Traditional gaming floors have long been a cornerstone of player engagement, and AGS has built on this foundation by adapting its best-selling titles for the digital space. This approach is working particularly well in North America, where players are often already familiar with the games offered on the casino floors, and appreciate a similar experience on their digital devices. But the portfolio is also performing well in mature European markets where video slots are more prominent, highlighting the appeal that the flair of Vegas has around the globe.

Merging innovation with expertise

At the heart of AGS’s omni-channel evolution is its forward-thinking interactive studio. Operating as a distinct entity while enjoying robust support from the broader AGS infrastructure, the interactive team embodies the agile startup mentality that fuels rapid innovation.

This dedicated division has been instrumental in orchestrating coordinated efforts between online and land-based teams to deliver integrated solutions. One such example is the first-of-its-kind simultaneous launch of its Rakin’ Bacon Odyssey® game at Caesars Atlantic City and Caesars Palace Online Casino in 2024. This pioneering move has been followed by additional omni-channel event opportunities with other operators, underscoring the appeal and strength of having games live in both verticals at the same time.

Through regular cross-departmental collaboration, the studio has now refined processes that allow for synchronised development timelines and optimised game placement strategies, ensuring that every launch not only meets but exceeds player expectations.

Shaping the future of gaming

The success of AGS’s omni-channel initiatives is more than just a series of isolated achievements, it signals a broader shift in the industry. As player preferences evolve and technology continues to advance, the integration of online and physical gaming experiences will become an increasingly important tool for operators and suppliers alike.

Despite hundreds of new online games being launched every week, many with innovative mechanics and features, there is still great value in the more traditional content offered on casino floors.

A large demographic of online players prefer this type of content, cementing the opportunities presented for land-based suppliers to venture into the digital realm, by bringing their proven classics to online casinos.

Although it still has its challenges, the expertise, time and resources invested into developing a game for cabinets indicates that the supplier really believes in the content and porting it online should be a natural part of that process.

For game developers operating in both the online and land-based spheres, the advantages are significant. This dual-market approach not only offers a competitive edge over online-only studios, but also ensures that titles originally popular in casinos continue to dominate the slot rankings for years to come.

 

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AGS

Sandia Resort & Casino and AGS Premiere Mariachi Fortunes Trio in New Mexico

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AGS partnered with Sandia Resort & Casino in Albuquerque, New Mexico to debut its newest slot game family, Mariachi Fortunes Trio™ to the market.

On November 1, the property hosted a festive Dia de los Muertos-themed launch celebration inspired by the game’s two energetic themes – Fiesta de los Vivos™ (the festival of the living) and Fiesta de las Calacas™ (the festival of the skeletons) inviting more than 300 VIPs and guests to explore the worlds of the living and the departed through exciting gameplay.

The event transformed the casino floor into a spirited celebration with Day of the Dead decor, live mariachi band, confetti cannons and stunning visuals throughout the property, bringing the game’s festive setting to life. VIP guests received themed giveaways and were among the first to experience Mariachi Fortunes Trio. During the VIP free-play event, more than 20 hand-pays were paid out totaling nearly $75,000. Additionally, AGS representatives, property executives, and Sandia Resort & Casino employees gathered to commemorate the occasion with a ceremonial ribbon cutting.

“Mariachi Fortunes Trio has seen tremendous success since its debut in July and continues to build momentum across the country,” said Mark DeDeaux, Senior Vice President and General Manager, Slots, AGS. “These games – along with their immersive theme, rich features and stellar bonus options – being first to market in New Mexico is a celebration of the fan-favorite brand and our special partnership with Sandia.”

Mariachi Fortunes Trio was soft-launched on October 15 and will be available at Sandia for a limited time before expanding to casino floors across the region.

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2025 Oklahoma Indian Gaming Association

AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

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AGS announced it will showcase its latest lineup of high-performing Class II and Class III slot titles and table innovations at the 2025 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 14–16 at the Oklahoma City Convention Center. This comes on the heels of the Company’s recent announcement that it is now privately held, following the completion of its acquisition by Brightstar Capital Partners.

Leading the slot lineup is So Hot Super 4™ Legends, a brand-new multi-play experience debuting in Class II markets that lets players engage with four classic So Hot® titles at once on a single screen. With stacked wins and frequent bonus triggers, this high-energy game puts a fresh spin on iconic AGS hits that have long been staples in key Class II markets like Oklahoma.

AGS will also debut new titles spanning multiple Spectra™ cabinets, including:

  • Triple Riches™ family: Transylvania Treasures™
  • Kraken Fortune’s™ family: Pirate Hoard™
  • Zodiac Strike™ family: Pegasus
  • Dragon Blast® family: Mighty Lion™
  • Mariachi Fortunes Trio™ family: Fiesta De Los Vivos™ and Fiesta De Las Calacas™
  • Repeat Win Fusion™ family: Puurfect Trio™ and Fa Cai Trio™

In the premium segment, AGS will spotlight Moo Cluck Oink®, now available in Class III and coming soon to Class II. This character-packed farm frenzy brings together the fan-favorite stars of Cluck Cluck Cash® and Moo Moo Madness™, along with a few new barnyard personalities. The game’s playful crossover theming gives players a rare reunion of familiar favorites, wrapped in a brand-new experience.

Moo Cluck Oink is available on all AGS premium cabinets—Orion Curve™ Premium, Spectra UR43™ Premium, and Spectra SL49+™ Premiumand the large-format, specialty cabinet Spectra SL75+™. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.

AGS will also showcase its high-performing mechanical stepper lineup, led by the Revel® cabinet—the Company’s first entry into the mechanical stepper category—available in both Class II and Class III. At OIGA, attendees can experience Revel launch titles in Class II, including Liberty Diamond® and Triple Treasure®, along with Straight Cash™ Triple Double Spin, a new title set to release this quarter in both Class II and Class III. Returning to the lineup is the proven Gold Nudge®, delivering classic stepper appeal with a modern nudge feature.

On the table side, AGS continues to push boundaries with Bonus Spin Xtreme™ for Poker Rooms. Already a hit on main casino floors, Bonus Spin Xtreme now brings the same electrifying progressive action to poker rooms. It can be linked to a shared jackpot pool across multiple table types or configured as a standalone progressive. Live poker players who place the side bet have a chance to win the same life-changing prize as players on blackjack, craps, roulette, or pai gow. The result is one of the most dynamic and inclusive progressive systems in the industry.

With deep roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility remain, AGS is energized to return to OIGA with a growing portfolio of player-favorite products and a continued commitment to serving the needs of tribal operators.

See it all in action at AGS booth 732 at OIGA 2025.

The post AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025 appeared first on Gaming and Gambling Industry in the Americas.

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AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For

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AGS, a global gaming supplier known for its high-performing slot, table, and interactive products, has been named one of U.S. News & World Report’s 2025–2026 Best Companies to Work For.

AGS was selected as one of U.S. News & World Report’s Best Companies to Work For, placing in the top 30 percent of 2,119 publicly traded companies evaluated. To be eligible, companies were required to have more than 75 employee reviews on Glassdoor submitted between 2021 and early 2025, alongside strong workplace data across key metrics.

The U.S. News evaluation assessed companies based on employee sentiment and six key workplace factors: quality of pay and benefits, work-life balance and flexibility, job and company stability, physical and psychological comfort, belonging and esteem, and career opportunities and professional development.

AGS was honored in the following categories:

  • Best Companies to Work For – Overall
  • Best Companies to Work For in the West
  • Best Companies to Work For in the Media and Communications Industry
  • Best Companies to Work For – Top Workplace Environment
  • Best Companies to Work For – Top Engineering Jobs

In Nevada, AGS was one of only two companies featured on the 2025–2026 list.

“Our recognition by U.S. News & World Report is especially meaningful because it reflects what our employees have shared about their experience working at AGS,” said Kim Nasuta, Senior Vice President of Human Resources. “The hundreds of Glassdoor reviews submitted over the past several years tell a powerful story about a culture rooted in trust, transparency, and opportunity. We are proud to foster an environment where people feel supported, empowered, and excited to come to work every day.”

AGS was also recently named a 2025 Best and Brightest Companies to Work For in the Nation and in Atlanta, and recognized by USA TODAY as a 2025 Top Workplace in the U.S.

The post AGS Named One of U.S. News & World Report’s 2025–2026 Best Companies to Work For appeared first on Gaming and Gambling Industry in the Americas.

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