FanDuel
FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season
FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.
The post FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season appeared first on Gaming and Gambling Industry in the Americas.
FanDuel
Wazdan’s North American footprint reaches new heights with FanDuel partnership
Wazdan, the gain-focused developer, has continued to reinforce its impressive North American presence through a partnership with FanDuel, one of the region’s leading iGaming companies.
The agreement marks a significant step for Wazdan’s ongoing global expansion, which sees FanDuel launch with two feature-rich titles simultaneously across Ontario and Michigan, facilitated by Light & Wonder’s aggregation platform.
In Ontario, players can enjoy Mighty Fish: Blue Marlin and 36 Coins, two titles that showcase Wazdan’s signature balance of recognisable themes and performance-driven mechanics. Meanwhile, in Michigan, 12 Bells and Hot Slot: 777 Crown will introduce players to engaging gameplay structures built around clarity, rhythm and feature depth.
Following the initial rollout, FanDuel’s renowned iGaming platform, FanDuel Casino, is set to see its portfolio enriched by an extensive flurry of additional slot offerings, with each carefully chosen game featuring a range of Wazdan’s engagement-boosting mechanics such as Cash Infinity
, Hold the Jackpot and Sticky to Infinity
, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion builds on Wazdan’s momentum in North America, following successful deployments in Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.
“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”
The post Wazdan’s North American footprint reaches new heights with FanDuel partnership appeared first on Americas iGaming & Sports Betting News.
Canada
Wazdan’s North American Growth Accelerates Following FanDuel Alliance
Wazdan, the player-centric developer, has further strengthened its notable North American presence by forming a partnership with FanDuel, a top iGaming company in the area.
The deal represents a crucial milestone in Wazdan’s continuous global growth, as FanDuel introduces two feature-packed games at the same time in Ontario and Michigan, enabled by Light & Wonder’s aggregation platform.
In Ontario, gamers can experience Mighty Fish: Blue Marlin and 36 Coins, two games that highlight Wazdan’s distinctive blend of familiar themes and performance-focused mechanics. In Michigan, 12 Bells and Hot Slot: 777 Crown will offer players captivating gameplay designs centered on clarity, rhythm, and extensive features.
After the initial launch, FanDuel’s famous iGaming platform, FanDuel Casino, will have its collection expanded by a wide array of new slot games, each meticulously selected to include various Wazdan features that enhance player engagement like Cash Infinity
, Hold the Jackpot, and Sticky to Infinity
, all aimed at increasing entertainment and providing tangible growth for operators.
The newest expansion capitalizes on Wazdan’s progress in North America, succeeding in Michigan, New Jersey, Pennsylvania, and previous entries into West Virginia.
Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.
“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”
The post Wazdan’s North American Growth Accelerates Following FanDuel Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BetMGM
Octoplay Goes Live in Michigan
Octoplay is now live in Michigan across BetMGM, FanDuel, Fanatics, and Rush Street Interactive, marking the company’s second U.S. state and largest coordinated market entry to date. The simultaneous go-live with four tier-one operators arrives less than six months after Octoplay’s United States debut in New Jersey.
Since its founding in October 2022, Octoplay has secured active licenses across thirteen regulated jurisdictions, including the United Kingdom, New Jersey, Ontario, Michigan, the Netherlands, Sweden, Denmark, Belgium, Malta, Italy, Greece, Romania, and Slovakia. Michigan extends that momentum into the U.S. As one of the top three states by iGaming revenue, it represents a significant market, and Octoplay enters it with four tier-one operators live from day one.
“Just months after our New Jersey debut, Michigan represents the next phase of our U.S. expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “Launching simultaneously with four leading operators shows the confidence the market has in our content. We expect to carry this momentum into additional states throughout 2025.”
Earlier this year, Octoplay ranked first among U.S. rising suppliers by overall index in H1 according to Eilers & Krejcik, underscoring the company’s accelerating trajectory. With Michigan now live and additional state applications in progress, Octoplay is positioned to extend its North American footprint throughout 2025 and beyond.
The post Octoplay Goes Live in Michigan appeared first on Americas iGaming & Sports Betting News.
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