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BetMGM Partners with Push Gaming to Deliver iGaming Content in Ontario

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BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B online gaming industry supplier. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US.

Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon. Retro Tapes won Gambling News’ Most Watched and Most Streamed Slot Award in 2023. Retro Tapes immerses players in a late 20th-century-themed atmosphere with state-of-the-art graphics and sound design.

“Push Gaming’s exciting slots resonate with players and elevate the iGaming experience. We are proud to partner with Push Gaming and add their popular slots to our online casinos in Ontario which offers players a vast variety of over 3,000 titles,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.

This deal is a landmark occasion for both brands, signalling Push Gaming’s first-ever market entry with BetMGM, one of the leaders in the online casino industry in the province. The combination of BetMGM’s industry leadership with Push Gaming’s innovative, mobile-first approach positions both companies for continued success and growth. Ontario experienced an increase in total wagers to $18 billion (CAD) during the second quarter of the 2024-25 fiscal year according to iGaming Ontario (iGo), with online casinos accounting for an 86% share of the province’s total wagers.

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“This is a proud moment for the team at Push Gaming as this partnership is the culmination of an incredible amount of hard work. Having some of our biggest games available to BetMGM players, one of the industry’s largest names, is a milestone in our evolution as a developer and we’re incredibly excited at the potential of our partnership. As well as being committed to creating the best slots the industry has to offer, it is also our priority to ensure that content is available to as many players as possible, in tandem with the very best operators, globally. Working with BetMGM fits those goals perfectly and the ensuing long-term closer cooperation across North America that this will bring gives us an amazing foothold in key regions,” Fiona Hickey, Chief Business Development Officer at Push Gaming, said.

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BetMGM Partners with Fremantle to Launch New “The Price is Right” Game

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BetMGM and Fremantle, a world leader in creating, producing and distributing entertainment content, announced the introduction of “The Lion’s Share,” a new pricing game for “The Price is Right,” television’s longest-consecutive running game show. BetMGM, a leading iGaming and sports betting operator, will sponsor the game throughout the show’s 54th season. “The Lion’s Share” is the first custom-branded game in the show’s history and will debut Monday, Sept. 22 in the premiere episode on CBS.

“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand. The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“The Lion’s Share” game was created as part of the partnership between BetMGM and Fremantle and is the first new pricing game to be added to the show since 2021. Contestants will have an opportunity to win up to $500,000 in cash, cars, trips, and prizes. The game begins with a challenge, where players judge if the prices of everyday items are correct. Each right answer earns them a ball, for a maximum of five. They then step into a wind tunnel chamber to collect the number of balls they’ve earned, with each ball corresponding to a particular prize, or possibly a “Lose It All” option. Contestants reveal their prizes one at a time or may stop at any point to keep what they’ve won.

“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love,” Suzanne Lopez, COO of Fremantle, said.

In January 2025, BetMGM announced a multi-year agreement with Fremantle that secured the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games and non-traditional casino games. The Price is Right Big Wheel Bonus is now available exclusively at BetMGM Casino platforms. The Price is Right Fortune Pick and The Price is Right Gold Blitz Ultimate are scheduled to debut in September. Other titles scheduled during the fall include Cliff Hangers, Plinko, The Big Wheel, and Pathfinder. In addition, a “Lion’s Share” online casino game is in development with a planned 2026 release.

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BetMGM’s award-winning online casino is home to over 5400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

The post BetMGM Partners with Fremantle to Launch New “The Price is Right” Game appeared first on Gaming and Gambling Industry in the Americas.

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MGM Resorts & BETMGM Expand Responsible Gaming Presence with Increased GameSense Messaging in NFL Stadiums

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MGM Resorts International and BetMGM announced that they are once again partnering with the American Gaming Association (AGA) to promote Responsible Gaming Education Month (RGEM 2025) this September.

For the third consecutive year, GameSense messaging will appear at select NFL stadiums on LED ribbons—including one new venue this upcoming football season. Also new for the 2025 season, these messages will be featured prominently on stadium scoreboards during pre-game activities and also within gameday magazines. GameSense is an industry-leading responsible gaming program first developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC). The program focuses on positive, transparent, and proactive engagements with guests and customers about how to gamble responsibly.

GameSense messaging will be promoted at the following stadiums:

• Acrisure Stadium (Pittsburgh Steelers)

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• Allegiant Stadium (Las Vegas Raiders)

• Empower Field at Mile High (Denver Broncos)

• Ford Field (Detroit Lions)

• GEHA Field at Arrowhead Stadium (Kansas City Chiefs)

• Lincoln Financial Field (Philadelphia Eagles)

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• M&T Bank Stadium (Baltimore Ravens)

• MetLife Stadium (New York Jets)

• Nissan Stadium (Tennessee Titans)

• State Farm Stadium (Arizona Cardinals)

“Placing GameSense in league stadiums gives us direct access to millions of fans each week. It’s a powerful platform to promote public awareness and amplify our company’s commitment to provide a safe and informed gambling experience,” said Rhea Loney, Chief Compliance Officer at BetMGM.

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In September, GameSense and the AGA’s Play Smart from the Start messaging will reach guests via digital platforms, retail sportsbooks, Las Vegas marquees, and the new MGM Grand Live Dealer studio. BetMGM Sportsbook messaging will also remind players to “take a time-out” and “budget before you bet,” with QR codes linking to responsible gaming resources.

Trained GameSense Advisors will continue supporting guests at BetMGM Sportsbooks and MGM Rewards desks nationwide. MGM Resorts has now certified over 1900 employees through the GameSense Advisor program, while BetMGM has continued its partnership with EPIC Global Solutions to deliver lived–experience training to all employees.

Also, coinciding with RGEM 2025, MGM Resorts announced a $250,000 contribution to the International Center for Responsible Gaming. This donation will support independent, peer–reviewed research that advances best practices aimed at supporting casino employees and player protection strategies.

Stephen Martino, SVP and Chief Compliance Officer at MGM Resorts, said: “Investing in our team members through extensive training and scientific research sets higher operational standards and elevates the guest experience. It also supports the long-term sustainability of our business and the communities where we operate.”

Building on that commitment, both MGM Resorts and BetMGM continue to support the AGA’s “Have A Game Plan. Bet Responsibly.” public-service campaign, which educates both new and experienced sports bettors on safe wagering practices and choosing licensed operators in regulated markets.

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Joe Maloney, SVP of Strategic Communications at American Gaming Association, said: “Collaboration plays a vital role in enhancing responsible gaming outcomes. We’re proud to partner with MGM Resorts and BetMGM and see firsthand how these efforts are making a meaningful difference.”

The post MGM Resorts & BETMGM Expand Responsible Gaming Presence with Increased GameSense Messaging in NFL Stadiums appeared first on Gaming and Gambling Industry in the Americas.

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BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign

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BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.

“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”

Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.

Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”

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Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”

As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.

The post BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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