Pollard Banknote Joins 2024 Gift Responsibly Campaign to Raise Awareness of Youth Gambling Risks

Pollard Banknote Limited has announced its involvement in the 2024 Gift Responsibly Campaign, joining lotteries and organisations across North America and around the world to raise awareness about the risks associated with underage gambling. Presented by the National Council on Problem Gambling (NCPG), the campaign is supported by the North American Association of State and Provincial Lotteries (NASPL) and receives endorsements from the World Lottery Association (WLA) and European Lotteries (EL).

As a leader in the global gaming industry, Pollard Banknote is deeply committed to helping its lottery partners and charitable gaming customers maximize revenues for good causes, while encouraging players to play within their limits. With more than four decades of lottery experience and leadership, Pollard Banknote understands that supporting responsible gaming requires a complete ecosystem that involves education, lottery team knowledge and awareness, a robust communications plan and the right tools to enable lotteries to promote a positive play experience, while calling attention to the harms of problem gambling.

Responsible gaming policies and practices are an intrinsic part of Pollard Banknote’s entire product portfolio—from instant scratch tickets carefully designed to appeal strictly to adults, to state-of-the-art safeguards and controls incorporated into its digital solutions, including its omnichannel Pollard Catalyst Gaming Platform—ensuring that Pollard Banknote’s products protect players and comply with the most stringent standards on the market. As additional testaments to its ongoing commitment to responsible gaming, Pollard Banknote holds an Associate Member World Lottery Association (WLA) Responsible Gaming certification, engages in responsible gaming training sessions with NCPG and recently formed an internal responsible gaming committee.

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“Pollard Banknote is proud to once again participate in the Gift Responsibly Campaign. As an organization, it is our goal to provide socially responsible tools and practices that protect players while maximizing proceeds for good causes. This involves working alongside the NCPG, WLA, and our lottery customers to promote safe and responsible gambling initiatives, not only during the upcoming holiday season, but throughout the year,” said Doug Pollard, Co-Chief Executive Officer of Pollard Banknote.

“The potential long-term risks associated with underage gambling exposure cannot be understated. We applaud Pollard Banknote for their commitment to raising awareness about the risks of youth gambling and for working to educate the community that lottery tickets are never appropriate gifts for children,” Keith Whyte, NCPG Executive Director.

Since the early 2000s, the Gift Responsibly Campaign has worked to educate the public about the risks of underage gambling. The 2024 campaign runs from November through the end of December, with participating lotteries and community organisations engaging in public awareness activities to promote responsible gambling practices during the winter holidays and all year long.