easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion

easyGroup has announced the launch of easyBet.net, a new brand in the sports betting industry that seeks to offer customers the best price for backing their team.

easyBet.net has chosen to enter this market in partnership with Matchbook, a peer-to-peer betting exchange designed for smart bettors who want more value. Matchbook has invested in a new industry leading management team and has implemented “best in class” compliance and regulation systems.

Easybet.net is the latest addition to the easy family of brands created and owned by entrepreneur and philanthropist Sir Stelios Haji-Ioannou.

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This new venture marks the first time an “easy” brand has entered the sports betting industry. easyBet is a strategic brand extension with its name being just one letter apart from easyJet. easyGroup has historically had to pursue several infringement cases that have seen brand thieves use the “easy” name in the sports betting industry. The launch of easyBet.net will provide customers with the assurance of a legitimate member of the easy family and a trusted “easy” brand and prevent any further brand infringement in this sector. easyGroup is following most of the other big Uk consumer facing brands that have expanded in this sector such as Virgin, Sky, The Sun newspaper and of course Ryanair selling scratch cards.

Sir Stelios Haji-Ioannou said: “We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland.

“Launched at the beginning of October 2024 , easyBet offers Peer to Peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.”

Malcolm Graham, CEO of Matchbook, said: “Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.”