TDT-Unibet to Launch New Identity for 2025 and Upgrades Main Title Sponsorship

After two very successful years for the TDT-Unibet ProTeam, the UCI ProTeam will continue as the Unibet Tietema Rockets. With Unibet stepping up as the first naming partner of the team in a new multi-year agreement with the team, the Unibet Tietema Rockets will become the first team in professional cycling with a franchise name. This development marks a huge step in the team’s ambitions towards its first Tour de France participation.

With a UCI Continental license in 2023 and a UCI ProTeam license in 2024, TDT-Unibet has developed itself from a new cycling team into a well established name in the pro cycling pyramid in no time. With its first wins under the belt and their huge WorldTour debut earlier this year in the Amstel Gold Race, the team has made a name for its colorful appearance, both on and off the bike.

In 2025, the team will introduce its Rockets identity and team name as part of its international expansion. The team’s ambition was always to create one of the biggest international cycling teams in the world and reach the Tour de France.

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“To do so, we need to develop our riders’ level, attract more global partners and tell our story in the best way possible. Our goal is to be the best followable team for cycling fans around the world. With the new Rockets identity, we take a big step forward in creating a sustainable organization and hopefully accelerate our growth as a team,” team owner Bas Tietema said.

After two successful years as TDT-Unibet, Unibet will become the team’s first title sponsor for the coming years in a new global partnership. For 2025, the Unibet Tietema Rockets have applied to race on a French UCI ProTeam license.

“We’re incredibly proud of the team’s development and how they’ve worked towards our joint goal, the Tour de France. The team has a huge potential and has already proven they are capable of developing very quickly. From the beginning, their ambition, entrepreneurial spirit and the way they present themselves has been something that has inspired us and has been refreshing to the sport. We can’t wait to see the Rockets in action and grow to the next level,” said Neil Banbury, Chief Commercial and Marketing Officer at Kindred Group.

“Every cycling team starts out with that one dream, the Tour de France. We have been working towards that dream for a long time and probably exceeded the expectations of many already. We are very proud of the development so far and now we’re taking a big step towards realizing those dreams,” Tietema said.