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Scientific Games Continues Primary Scratch Card Partnership with La Franҫaise des Jeux

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Scientific Games won a new, three-year contract extension from La Franҫaise des Jeux, a leading betting and gaming player worldwide. FDJ made its selection based on a competitive invitation to tender. The contract award extends a highly successful relationship that began in 1989. Most recently, FDJ and Scientific Games collaborated to develop and market the unique iDecide product, connecting the retail and digital lottery experience to increase player engagement.

Patrick Buffard, Chief French Lottery and Retail Sportsbetting Business Unit Officer, said: “We are delighted to renew our long-standing partnership spanning four decades. Our scratch game products represent the largest segment in the FDJ portfolio, with more than 27 million players. Operating in a sustainable and responsible manner is a purpose that guides everything we do, and we are confident that Scientific Games will continue to help us achieve our goals and stay true to the historic values of FDJ.”

Scientific Games was selected by FDJ based on the company’s commitment to protecting the environment, alignment with FDJ’s goals to reduce the lottery industry’s carbon footprint with ecologically friendly products and production methods, and global leadership in delivering sustainable growth for lotteries in a responsible manner.

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Kevin Anderson, VP, Global Strategic Accounts EMEA for Scientific Games, said: “Scientific Games is honored to continue our partnership with FDJ and reaffirm our commitment to deliver high quality, environmentally friendly products in a proven, efficient manner to lottery operations in Europe.”

One of the first companies to be certified by the World Lottery Association as a Responsible Gaming Supplier, Scientific Games continues to research and advocate for the healthy enjoyment of lottery games through the company’s award-winning Healthy Play toolkit.

The post Scientific Games Continues Primary Scratch Card Partnership with La Franҫaise des Jeux appeared first on European Gaming Industry News.

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