Novibet Becomes an NBA Official Betting Partner in Greece

The NBA (National Basketball Association) and Novibet announced the start of a multi-annual partnership, which makes Novibet the first company to become the NBA’s Official Betting Partner in Greece.

Through this collaboration, Novibet will offer its members in Greece an authentic gaming experience, access to an NBA official merchandise and will be shown on the NBA’s local digital and social media. In addition, Novibet will be a Presenting Partner of the Greek version of NBA Pick’Em: Bracket Challenge, one of the NBA’s free-to-play prediction games, will organise events for fans and offer exclusive opportunities to selected audiences to attend NBA live games in America, bringing the public of Greece closer to the game.

Novibet and NBA will also promote responsible betting and work together on best practices to ensure the integrity of NBA matches.

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“This collaboration allows us to strengthen public interest in the NBA and provide them with unique entertainment opportunities, putting basketball at the centre. As NBA gains ground as one of the most popular sports in Greece, encouraging fans with its dynamic action and vibrant culture, this collaboration is an important milestone for our company. Novibet will incorporate the NBA branding on its platforms, offering our users a leading and riveting experience. Basketball is more than a game; is a celebration of community, competition and effort for excellence. We look forward to this exciting journey, which starts dynamically from today,” said Novibet President Rodolph Ontoni.

“NBA fans in Greece will now have even more opportunities to follow and connect with their favorite players and teams. With the start of the NBA 2024-25 season approaching, we look forward to working together with Novibet to mobilise fans to engage in basketball in new and creative ways,” said Kuljeet Sindhar, NBA Vice President, International Gaming & Data Ventures.