Latest News
Quixant Enters into Partnership with Novatrade
Hardware platform and embedded software solutions specialist Quixant has partnered with Novatrade as it continues its expansion in the Brazilian market.
Novatrade specialise in expanding and accelerating organisations’ international presence and operations, with tailored solutions for every expansion phase.
This collaboration positions Quixant to better support its customers in the rapidly evolving Brazilian market, as sports betting and online gaming are legalised.
“Brazil’s legalisation of sports betting and online gaming, alongside developments in land-based gaming legalisation, represents a game-changing opportunity,” said Patricia Souto Rial, VP of business development for Spain and LatAm at Quixant.
“We are not just focused on providing the products our customers need when they need them, but also on establishing partnerships that facilitate strategic decision-making and empower customers to achieve exceptional results. We have been diligently preparing by developing teams, structures, and a portfolio tailored to the Brazilian market’s needs.
“The partnership with Novatrade is the final piece in our strategy, enabling customers to be the first to bring products to market and ensure their success. Our cutting-edge technologies, game-changing software, support and our years of experience specialising in the gaming world, combined with Novatrade’s extensive local expertise, will empower game manufacturers to thrive in this dynamic market.”
EveryMatrix Press Releases
EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite
EveryMatrix has launched LoyaltyEngine, a cross-vertical suite of tools empowering operators to strengthen the bond between players and brands, significantly boosting player engagement, retention and lifetime value.
LoyaltyEngine allows operators to easily configure levels, set earnings rules for experience points (XP) and coins with the ability to configure prizes for any campaign across any gaming vertical, incentivising and motivating players to unlock exciting rewards.
It blends unique gamification elements including clear progression paths with advanced algorithms to incentivise players to climb the ranks and unlock and redeem personalised rewards within a shop-based system. These include bespoke bonuses, tailored promotions, and exclusive VIP perks such as branded merchandise and goods.
Seamlessly integrating with EveryMatrix’s 30,500+ games and 330+ game studio partnerships, LoyaltyEngine also provides access to real-time player behaviour analytics and insights.
This means customers can immediately understand what drives engagement and brands can instantly identify high value players, enabling them to make rapid, data-driven decisions to optimise loyalty strategies.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalised rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.
“For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences. LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”
Join the EveryMatrix team at stand B105 at SBC Lisbon September 24th to 26th to experience LoyaltyEngine’s features and enter a competition with a chance to win amazing prizes.
The post EveryMatrix levels up player experiences with new LoyaltyEngine gamification suite appeared first on European Gaming Industry News.
Latest News
Shape Games signs sportsbook front-end services agreement with Paf
Paf becomes the latest Kambi partner to leverage Kambi Group company Shape Games’ UX and UI services, harnessing Shape Games’ native sportsbook software development kit
Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed a long-term partnership with Paf, one of the leading operators in the Nordics.
Under the terms of the deal – delivered via Shape Games’ next generation sportsbook software development kit (SDK) – Paf will gain access to Shape’s full suite of UX development and player engagement services, leveraging Shape Games’ front-end expertise to enhance its user interface and unlock superior product journeys.
The agreement sees Paf become the latest Kambi partner to leverage Shape Games’ highly customisable front-end technology and extensive customer engagement suite, joining operators including BetCity, betJACK, BetWarrior and Svenska Spel.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.
“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”
Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.
“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.
The post Shape Games signs sportsbook front-end services agreement with Paf appeared first on European Gaming Industry News.
Balkans
BGaming extends Winbet partnership with Bulgarian launch
Popular iGaming content provider BGaming has built on its long-term collaboration with Winbet by launching in the Bulgarian market with the operator.
As part of the deal, BGaming will integrate its creative portfolio with Winbet’s platform in Bulgaria, with games such as Minesweeper XY, Wild Cash and Bonanza Billion, made available to its players.
Winbet is one of Eastern and Central Europe’s leading brands, with a presence in markets such as Romania, Bulgaria, Serbia and Croatia. Its Bulgarian arm boasts more than 30 gaming halls in over 20 cities and enjoys a prominent position in the country’s entertainment space.
BGaming first partnered with Winbet in January, helping to elevate the operator’s platform in Romania with its striking and innovative content. Now, it will replicate this success and demonstrate the widespread appeal of its creations in another strategically significant market.
Olga Levshina, CCO at BGaming, said: “We are pleased to celebrate our ongoing partnership with Winbet by collaborating with them once again, this time in Bulgaria.
“So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighbouring market alongside this major brand.”
Victor Perenovski, Operations Director at Winbet, said: “BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles. This partnership is an important step in fulfilling our promise to our customers for high quality gaming experience and the most popular games from the best providers.
“The game provider’s portfolio has so much potential for attracting players and is based on detailed analysis of their preferences and behaviours. We anticipate a partnership that will continue to deliver positive results.”
The post BGaming extends Winbet partnership with Bulgarian launch appeared first on European Gaming Industry News.
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