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Virgin Bet is Chester’s New Partner & Title Sponsor
Chester Racecourse has announced a new partnership with Virgin Bet and LiveScore Bet, part of LiveScore Group, a dynamic force in the sportsbook industry. As part of this collaboration, Virgin Bet will become the title sponsor of the Autumn Racing Food & Drink Weekend on the 13 and 14 of September. The event will now be known as the Virgin Bet Autumn Racing Food & Drink Weekend.
The Saturday meeting, a Premier Raceday, will feature a thrilling seven-race card with a total prize pool of £290,000. Virgin Bet and LiveScore Bet will sponsor three key races, including the prestigious Listed Stand Cup Stakes and the Watergate Cup, a Class 2 Heritage Handicap.
A firm supporter of racing, LiveScore Group’s partnership with the world’s oldest operating racecourse was first established last month, when Virgin Bet and LiveScore Bet sponsored two races at Powells Jewellery Ladies Day: The Virgin Bet Chester Stakes and The LiveScore Bet Handicap Stakes.
Virgin Bet’s Personal Safety Partner, WalkSafe, will also be integrated as part of the race weekend sponsorship. This inclusion will improve the experience and the safety of all spectators at Chester Racecourse with the aim of creating a more inclusive and welcoming environment for all.
WalkSafe is an app developed to provide a variety of safety measurements via a user’s device, which will give increased confidence and peace of mind when travelling to and from the racecourse.
Dominic Vye, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet and LiveScore Bet’s sponsorship with Chester Racecourse.”
“Being the oldest racecourse still in operation, Chester holds a special place in the hearts of racing enthusiasts, and we are excited to now be a part of the Autumn Racing Food & Drink Weekend and help deliver an unparalleled sports betting experience.”
Kate Dawson, Commercial Director at Chester Racecourse, said: “Virgin Bet and LiveScore Bet are committed to being leading players in horse racing, so we are naturally delighted to announce their partnerships with our racecourse.
“The Saturday of our Autumn Racing Food & Drink Weekend features a fantastic card of racing; with the Virgin Bet Stand Cup Stakes and LiveScore Bet Watergate Cup both being broadcast on ITV and Sky Sports Racing.
“There are many opportunities to explore through this partnership and we look forward to working with Virgin Bet to bring those to fruition.”
The post Virgin Bet is Chester’s New Partner & Title Sponsor appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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