Latest News
Virgin Bet is Chester’s New Partner & Title Sponsor
Chester Racecourse has announced a new partnership with Virgin Bet and LiveScore Bet, part of LiveScore Group, a dynamic force in the sportsbook industry. As part of this collaboration, Virgin Bet will become the title sponsor of the Autumn Racing Food & Drink Weekend on the 13 and 14 of September. The event will now be known as the Virgin Bet Autumn Racing Food & Drink Weekend.
The Saturday meeting, a Premier Raceday, will feature a thrilling seven-race card with a total prize pool of £290,000. Virgin Bet and LiveScore Bet will sponsor three key races, including the prestigious Listed Stand Cup Stakes and the Watergate Cup, a Class 2 Heritage Handicap.
A firm supporter of racing, LiveScore Group’s partnership with the world’s oldest operating racecourse was first established last month, when Virgin Bet and LiveScore Bet sponsored two races at Powells Jewellery Ladies Day: The Virgin Bet Chester Stakes and The LiveScore Bet Handicap Stakes.
Virgin Bet’s Personal Safety Partner, WalkSafe, will also be integrated as part of the race weekend sponsorship. This inclusion will improve the experience and the safety of all spectators at Chester Racecourse with the aim of creating a more inclusive and welcoming environment for all.
WalkSafe is an app developed to provide a variety of safety measurements via a user’s device, which will give increased confidence and peace of mind when travelling to and from the racecourse.
Dominic Vye, Marketing Director at Virgin Bet, said: “We are thrilled to announce Virgin Bet and LiveScore Bet’s sponsorship with Chester Racecourse.”
“Being the oldest racecourse still in operation, Chester holds a special place in the hearts of racing enthusiasts, and we are excited to now be a part of the Autumn Racing Food & Drink Weekend and help deliver an unparalleled sports betting experience.”
Kate Dawson, Commercial Director at Chester Racecourse, said: “Virgin Bet and LiveScore Bet are committed to being leading players in horse racing, so we are naturally delighted to announce their partnerships with our racecourse.
“The Saturday of our Autumn Racing Food & Drink Weekend features a fantastic card of racing; with the Virgin Bet Stand Cup Stakes and LiveScore Bet Watergate Cup both being broadcast on ITV and Sky Sports Racing.
“There are many opportunities to explore through this partnership and we look forward to working with Virgin Bet to bring those to fruition.”
The post Virgin Bet is Chester’s New Partner & Title Sponsor appeared first on European Gaming Industry News.
Armenia
TaDa to Participate in MAC Yerevan Summit
TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.
With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.
In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.
Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.
This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.
Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.
Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.
“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”
The post TaDa to Participate in MAC Yerevan Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
MGA Launches Consultation on AI Gaming Charter
The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.
The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.
The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Admiral Bet
Amusnet Italy Announces New Strategic Partnership with Admiral Bet
Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.
Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.
The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.
“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.
This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.
The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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