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Bet Mentor Earns SiGMA’s Most Innovative Sportsbook Feature Prize

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Altenar’s focus on user engagement was rewarded when the Bet Mentor tool was named the Most Innovative Sportsbook Feature 2024 at the SiGMA East Europe Awards in Budapest.

The prestigious awards are held annually to honour groundbreaking advancements that redefine user engagement and enhance the overall sports betting experience.

Altenar’s Bet Mentor tool impressed the judges and Alejandro Cazorla, Diego Salas and Luis Muscat from the sales team were in attendance at the awards ceremony to collect the prize.

Bet Mentor is one of a number of new Altenar sportsbook features released in 2024 and is designed to boost revenue, educate newcomers and empower seasoned bettors. It is particularly useful for players who may be new to sports betting and wish to be guided through their options when placing a bet.

Rather than scour the hundreds of events and markets to try and find a suitable bet, players can use the Bet Mentor tool to input their stake and desired winnings. A selection of betting options are generated based on historical data and the player can choose which one they wish to use, or ask for more options to be curated.

Whether players are taking their first steps into betting or making the switch from casino games, the personalised approach of Bet Mentor empowers new users to create informed bets, fostering confidence and enjoyment.

“We are proud to have won the SiGMA award. We are always striving to design new sportsbook features which will enhance the user experience and help our clients stand out from the competition. Bet Mentor is a new way to introduce inexperienced players to sports betting,” said Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager.

The post Bet Mentor Earns SiGMA’s Most Innovative Sportsbook Feature Prize appeared first on European Gaming Industry News.

Adam Pentecost Director of Customer Success at Gaming Corps

Gaming Corps inks strategic UK deal with MrQ

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a new partnership with UKGC-licensed operator MrQ, marking another confident step in growing its UK presence.

Since launching in 2018, MrQ has built a reputation for doing things on its own terms. The operator already boasts a lobby of over 1,000 games, curated with a focus on fun over fuss, and is one of the few online casinos to offer no wagering requirements. It’s a setup that has resonated strongly with UK players and makes MrQ an ideal home for Gaming Corps’ vibrant, personality-driven portfolio.

Through the partnership, MrQ players will gain access to a wide range of Gaming Corps titles, including high-tempo favourites such as 3 Pigs of Olympus Bonus Pot, Fishing Pro: Reel Collect, 3 Pots of Potions and Wild Woof. More releases are already lined up, including upcoming titles built around the studio’s crowd-pleasing mechanics.

These dynamic titles are already resonating with players in multiple regulated markets, and the new collaboration will ensure UK audiences can enjoy the same mix of bold visuals, quick-hit gameplay cycles and rewarding bonus features.

Adam Pentecost, Director of Customer Success at Gaming Corps, said: “We’ve been focused on growing our footprint in the UK for some time, so partnering with MrQ is a fantastic step forward. Their approach to casino entertainment is refreshing and player-first, which makes them a great match for our content. We’re thrilled to see our titles land on their platform and to continue building momentum in the UK together.”

Daniel Pascoe, Senior Casino Manager at MrQ, added: “Gaming Corps is producing some of the most distinctive content in the market right now. Adding their games broadens our selection and gives players more great options to enjoy. We’re very pleased to welcome them into the MrQ fold.”

The post Gaming Corps inks strategic UK deal with MrQ appeared first on European Gaming Industry News.

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BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API

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BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API

BetMakers Technology Group is pleased to announce the successful launch of its new partnership with Kiron Interactive, a global leader in virtual sports and number games. Kiron’s full suite of virtual horse racing, greyhound racing, and harness racing content is now fully integrated and available through the BetMakers CoreAPI.

The completed integration enables BetMakers’ global network of wagering operators to activate Kiron’s market-leading virtual racing content directly within their existing BetMakers setup. This delivers high-frequency, always-on racing products that complement live racing, enhance customer engagement, and drive incremental turnover.

“Kiron has built a reputation as a world-class provider of virtual racing content, and we’re excited to bring their high-quality, high-frequency products directly to our operator network,” said Joey Carroll, Director of Business Development & Partnerships at BetMakers. “With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes.”

Steven Spartinos, Co-CEO at Kiron Interactive added: “Kiron’s focus has always been to give operators content that fits the way people play today. Virtual racing delivers fast, session-based entertainment that complements the live schedule and keeps audiences connected on their own terms. Integrating with BetMakers opens that experience to a broader network through a single, streamlined API. It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content.”

With virtual racing now available via a single, modern API alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, operators can offer an even more comprehensive racing experience without any additional platform complexity.

Operators interested in enabling virtual racing can contact their BetMakers Account Manager for activation details.

The post BetMakers and Kiron Interactive Launch Virtual Racing Through the BetMakers API appeared first on European Gaming Industry News.

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Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025

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Bragg Gaming has won the “Online Platform of the Year” Award at the BEGE Awards 2025.

Bragg’s Player Account Management (PAM) platform for online casino, sports betting and lottery operators is designed to enhance the player journey, with the tools to grow numbers, maximise revenue, boost engagement, all while putting the player first.

What makes the Bragg PAM stand out? Here’s just a few highlights:

• Next-Generation Automation

• Predictive Insights

• Stability

• Fully Personalised Experiences

“We’re grateful to BEGE and the judging panel for recognising our work and celebrating the progress we’re making across the industry. And a huge thank you to our team and partners for helping us deliver a platform that truly understands the player,” the Company said.

The post Bragg Gaming Wins Online Platform of the Year at BEGE Awards 2025 appeared first on European Gaming Industry News.

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