Latest News
EvenBet Gaming Joins AGOS to Champion Fair Play and Education in Serbian iGaming Market
EvenBet Gaming, an award-winning online gaming solutions provider, has joined the Association of Gaming Operators of Serbia (AGOS). The company commits to contribute to the fight against unfair gaming practices and promotion of education in newly emerging markets, such as Serbia.
AGOS, an association of major land-based and online operators, is dedicated to promoting responsible gambling within Serbia’s gaming industry. AGOS aims to create a fair gaming ecosystem based on the expertise of niche specialists, promote socially responsible business practices, and ensure that players in need of support can easily access specialised services.
By joining AGOS, EvenBet aims to contribute to these efforts, as well as to promote responsible and transparent growth of the Serbian iGaming market. This partnership is in line with EvenBet’s vision and values of promoting responsible gaming and the growth of the industry, especially in the emerging markets.
Responsible gambling approach is paramount in Serbia since its iGaming sector is rapidly expanding. This makes protecting players, maintaining a fair playing field, and preventing gambling addiction the key considerations while expanding into this market. Operators must adhere to strict regulations, ensuring transparency in games. For this reason, a collaborative approach between the industry representatives and responsible gambling organisations is essential to create a sustainable and socially responsible gaming environment in Serbia. EvenBet’s collaboration with AGOS will support these efforts and assist in the development of a more informed and responsible gaming community in Serbia.
The partnership will focus on ensuring regulatory compliance among gaming providers, contributing to educational initiatives, and fostering sustainable market development. These efforts aim to create a robust, fair, and thriving iGaming ecosystem whilst prioritising player protection and industry integrity. The company looks forward to working closely with AGOS and its members to drive positive change in the Serbian iGaming landscape.
Dmitry Starostenkov, CEO of EvenBet Gaming, commented: “At EvenBet, we strongly support the principles of fair play as the basis for the sustainable development of the iGaming market. Joining AGOS, we continue our commitment to promoting transparency and responsible gaming. Our mission is to provide players with the opportunity to enjoy our products and services, knowing that it is a safe and secure environment. We believe that through educational activities and cooperation with the industry’s members we can build a stronger, more trustworthy iGaming landscape in Serbia and beyond.”
About EvenBet Gaming
EvenBet Gaming is an online iGaming software developer and vendor based and licensed in Malta (MGA B2B licence). The company specialises in creating poker and card games and performing integration with third-party platforms, gaming content, and gaming-related service providers. With offices in Malta, the USA, Serbia, Armenia, and Colombia, EvenBet employs over 160 professionals dedicated to delivering high-quality gaming solutions. The company’s commitment to top-notch quality and reliability is reflected in its numerous industry awards and nominations, such as SAGSE Awards, EGR B2B Awards, SBC Awards, Malta iGaming Excellence Awards, SPiCE India Awards, and others.
The post EvenBet Gaming Joins AGOS to Champion Fair Play and Education in Serbian iGaming Market appeared first on European Gaming Industry News.
Casino Content
Groove says its casino content library passes 20,000 games
Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.
The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.
Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”
Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”
The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
content-aggregation
Octoplay integrates with Lottomart to expand UK distribution
Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.
Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.
Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”
Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”
The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Commercial Gaming
Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval
Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.
The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.
Scott Burton, Chief Operating Officer, Momentum Group, said:
“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”
Conor Grant, President, Fanatics Gaming, said:
“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”
Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.
The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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