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EvenBet Gaming Joins AGOS to Champion Fair Play and Education in Serbian iGaming Market

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EvenBet Gaming, an award-winning online gaming solutions provider, has joined the Association of Gaming Operators of Serbia (AGOS). The company commits to contribute to the fight against unfair gaming practices and promotion of education in newly emerging markets, such as Serbia.

AGOS, an association of major land-based and online operators, is dedicated to promoting responsible gambling within Serbia’s gaming industry. AGOS aims to create a fair gaming ecosystem based on the expertise of niche specialists, promote socially responsible business practices, and ensure that players in need of support can easily access specialised  services.

By joining AGOS, EvenBet aims to contribute to these efforts, as well as to promote responsible and transparent growth of the Serbian iGaming market. This partnership is in line with EvenBet’s vision and values of promoting responsible gaming and the growth of the industry, especially in the emerging markets.

Responsible gambling approach is paramount in Serbia since its iGaming sector is rapidly expanding. This makes protecting players, maintaining a fair playing field, and preventing gambling addiction the key considerations while expanding into this market. Operators must adhere to strict regulations, ensuring transparency in games. For this reason, a collaborative approach between the industry representatives and responsible gambling organisations is essential to create a sustainable and socially responsible gaming environment in Serbia. EvenBet’s collaboration with AGOS will support these efforts and assist in the development of a more informed and responsible gaming community in Serbia.

The partnership will focus on ensuring regulatory compliance among gaming providers, contributing to educational initiatives, and fostering sustainable market development. These efforts aim to create a robust, fair, and thriving iGaming ecosystem whilst prioritising player protection and industry integrity. The company looks forward to working closely with AGOS and its members to drive positive change in the Serbian iGaming landscape.

Dmitry Starostenkov, CEO of EvenBet Gaming, commented: “At EvenBet, we strongly support the principles of fair play as the basis for the sustainable development of the iGaming market. Joining AGOS, we continue our commitment to promoting transparency and responsible gaming. Our mission is to provide players with the opportunity to enjoy our products and services, knowing that it is a safe and secure environment. We believe that through educational activities and cooperation with the industry’s members we can build a stronger, more trustworthy iGaming landscape in Serbia and beyond.”

About EvenBet Gaming

EvenBet Gaming is an online iGaming software developer and vendor based and licensed in Malta (MGA B2B licence). The company specialises in creating poker and card games and performing integration with third-party platforms, gaming content, and gaming-related service providers. With offices in Malta, the USA, Serbia, Armenia, and Colombia, EvenBet employs over 160 professionals dedicated to delivering high-quality gaming solutions. The company’s commitment to top-notch quality and reliability is reflected in its numerous industry awards and nominations, such as SAGSE Awards, EGR B2B Awards, SBC Awards, Malta iGaming Excellence Awards, SPiCE India Awards, and others.

The post EvenBet Gaming Joins AGOS to Champion Fair Play and Education in Serbian iGaming Market appeared first on European Gaming Industry News.

Brazil

Evoplay adds F12.bet.br deal to grow in Brazil

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Evoplay has signed a content partnership with Brazilian operator F12.bet.br, expanding the supplier’s footprint in Brazil’s regulated online gambling market.

Under the deal, F12.bet.br will roll out a selection of Evoplay titles on its online casino, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens.

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with.

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”

The post Evoplay adds F12.bet.br deal to grow in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BETER

BETER to make US exhibition debut at SBC Summit Americas 2026

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BETER, one of the award-winning providers of live streams, live data, and odds for esports and sports betting content, will exhibit at SBC Summit Americas for the first time.

The company will be attending at Stand 813, marking a major milestone in the company’s expansion across the United States.

SBC Summit Americas 2026 takes place from June 9–11 at the Broward County Convention Center in Fort Lauderdale, Florida, bringing together more than 10,000 industry professionals and over 400 exhibitors.

BETER will be welcoming delegates interested in enhancing their sportsbook offerings with fast-paced content and cutting-edge solutions at Stand 813.

Since entering the regulated US market in 2025, BETER has secured regulatory approvals and licenses in nine states, including Florida, New Jersey, Colorado, Arizona, Indiana, Iowa,  North Carolina, Illinois, and Kentucky.

BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide, offering up to 50 markets per event and an average operator margin of 7.5%+.

Its esports portfolio includes the ESportsBattle product featuring eFootball, eBasketball, eHockey, and eTennis. Its sports portfolio features the Setka Cup table tennis content and the BSKT Cup basketball league.

In addition, BETER provides its Esports Odds Feed, offering market-leading odds with the  highest uptime across 450+ tournaments globally, covering more than 40,000 pre-match and live events annually, all powered by a team of in-house expert traders.

All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, and sports federations.

The company’s rapid impact across the US market, alongside the strong performance of its products and the quality of its data, has earned it two nominations at the prestigious SBC Awards Americas 2026 – Rising Star in Sports Betting and Live Gaming & Betting Product.

Gal Ehrlich, CEO of BETER, said: “We have made significant progress in establishing BETER as a trusted provider in the United States over the past 12 months.

Our participation in this exhibition marks an important milestone as we make our official debut in the region, showcasing the strength and scalability of products that are already proven globally.

“We are excited to present our full product suite to a US audience for the first time and warmly invite all attendees to visit us at Stand 813 to meet the team and explore partnership opportunities.”

Chuck Robinson, CRO at BETER, added: “Our presence at SBC Summit Americas reflects the strong momentum behind our content and solutions, as well as the growing demand from operators for high-performance esports and sports betting products.

“As we expand further across regulated US markets, we see significant opportunities to deepen partnerships and drive innovation in fast-betting experiences. We look forward to connecting with both existing partners and new ones at our stand.”

“Book a meeting with BETER team”, says the company.

The post BETER to make US exhibition debut at SBC Summit Americas 2026 appeared first on Americas iGaming & Sports Betting News.

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Brazil

Evoplay accelerates Brazilian expansion with F12.bet.br partnership

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Evoplay, the award-winning game development studio, has partnered with F12.bet.br, further expanding its presence in Brazil’s fast-evolving regulated market. 

The partnership will see the selection of Evoplay’s popular titles, including Penalty Shoot Out: Cup Mania and Hot Triple Sevens, made available to Brazilian players via F12.bet.br’s online casino. 

F12.bet.br is an emerging force in Brazil’s online gaming and sports betting sector. The company delivers a range of digital betting and interactive entertainment services, aligning with the country’s developing regulatory framework and growing demand for licensed online gaming experiences.

 By partnering with local operators such as F12.bet.br, Evoplay continues to strengthen its position in one of the industry’s most promising regions, reinforcing its commitment to delivering engaging, localised content to players across Latin America. 

Alex Malchenko, Head of Sales, said: “Brazil is one of the most exciting markets in global iGaming right now. The pace and scale of its growth, mixed with the passion for sports and gaming amongst its players, makes it a unique opportunity for us.

“This partnership allows us to bring a carefully selected mix of our most engaging titles to an audience that values both entertainment and authenticity. We see huge potential here and this is another step of our journey in the market.”

 Carlos Artur, Сasino Manager Specialist at F12.bet.br, added: “Our goal is to provide content that truly reflects what Brazilian players are looking to engage with. 

“Evoplay’s games bring a fresh perspective to our offering, combining strong visuals with intuitive gameplay. We’re confident their titles will resonate strongly with our audience.”

The post Evoplay accelerates Brazilian expansion with F12.bet.br partnership appeared first on Americas iGaming & Sports Betting News.

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