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EvenBet Gaming Joins AGOS to Champion Fair Play and Education in Serbian iGaming Market

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EvenBet Gaming, an award-winning online gaming solutions provider, has joined the Association of Gaming Operators of Serbia (AGOS). The company commits to contribute to the fight against unfair gaming practices and promotion of education in newly emerging markets, such as Serbia.

AGOS, an association of major land-based and online operators, is dedicated to promoting responsible gambling within Serbia’s gaming industry. AGOS aims to create a fair gaming ecosystem based on the expertise of niche specialists, promote socially responsible business practices, and ensure that players in need of support can easily access specialised  services.

By joining AGOS, EvenBet aims to contribute to these efforts, as well as to promote responsible and transparent growth of the Serbian iGaming market. This partnership is in line with EvenBet’s vision and values of promoting responsible gaming and the growth of the industry, especially in the emerging markets.

Responsible gambling approach is paramount in Serbia since its iGaming sector is rapidly expanding. This makes protecting players, maintaining a fair playing field, and preventing gambling addiction the key considerations while expanding into this market. Operators must adhere to strict regulations, ensuring transparency in games. For this reason, a collaborative approach between the industry representatives and responsible gambling organisations is essential to create a sustainable and socially responsible gaming environment in Serbia. EvenBet’s collaboration with AGOS will support these efforts and assist in the development of a more informed and responsible gaming community in Serbia.

The partnership will focus on ensuring regulatory compliance among gaming providers, contributing to educational initiatives, and fostering sustainable market development. These efforts aim to create a robust, fair, and thriving iGaming ecosystem whilst prioritising player protection and industry integrity. The company looks forward to working closely with AGOS and its members to drive positive change in the Serbian iGaming landscape.

Dmitry Starostenkov, CEO of EvenBet Gaming, commented: “At EvenBet, we strongly support the principles of fair play as the basis for the sustainable development of the iGaming market. Joining AGOS, we continue our commitment to promoting transparency and responsible gaming. Our mission is to provide players with the opportunity to enjoy our products and services, knowing that it is a safe and secure environment. We believe that through educational activities and cooperation with the industry’s members we can build a stronger, more trustworthy iGaming landscape in Serbia and beyond.”

About EvenBet Gaming

EvenBet Gaming is an online iGaming software developer and vendor based and licensed in Malta (MGA B2B licence). The company specialises in creating poker and card games and performing integration with third-party platforms, gaming content, and gaming-related service providers. With offices in Malta, the USA, Serbia, Armenia, and Colombia, EvenBet employs over 160 professionals dedicated to delivering high-quality gaming solutions. The company’s commitment to top-notch quality and reliability is reflected in its numerous industry awards and nominations, such as SAGSE Awards, EGR B2B Awards, SBC Awards, Malta iGaming Excellence Awards, SPiCE India Awards, and others.

The post EvenBet Gaming Joins AGOS to Champion Fair Play and Education in Serbian iGaming Market appeared first on European Gaming Industry News.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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