Rithmm, the MIT-originated predictive analytics sports betting application, announced former Pinnacle CEO Paris Smith as the latest advisor of the company. Smith’s appointment to the company’s advisory board, and subsequent investment, further cements the company’s position as the best-in-class projection technology making personalized predictive sports betting models and advanced data accessible to all types of sports bettors to drive confident betting decisions.

“We are thrilled to welcome Paris Smith as an advisor to Rithmm. Paris’s unparalleled expertise and visionary leadership in the sports betting industry honed over her years at Pinnacle Sportsbook, will be invaluable as we continue to innovate and grow. Her strategic insights and deep understanding of the market align perfectly with our mission to empower bettors through cutting-edge predictive analytics. We look forward to her contributions in shaping the future of Rithmm and delivering even greater value to our users,” said CEO and Co-Founder Megan Lanham.

Smith stepped down from the global sportsbook in 2023 and has focused her efforts on advising and investing in emerging sports betting technologies.

“What Rithmm is doing is unlike anything else in the market and I was drawn to their unique value proposition as a tool for both novice and sharp bettors alike. I’m excited to lend my expertise, experience, and network to their team as they prepare for a big football season,” Smith said.