Latest News
StarGames Becomes Premium Partner of Borussia Dortmund
StarGames has become a premium partner for 2024 Champions League finalist Borussia Dortmund, giving the operator unprecedented visibility for the brand during all BVB Bundesliga home matches on premium 360° LED advertising boards and other prominent advertising spaces at SIGNAL IDUNA PARK, one of the most popular football stadiums in the world with an average attendance of over 80,000.
The partnership will also feature the StarGames logo prominently displayed on stadium TV and across numerous digital surfaces, ensuring visibility to millions of fans of the eight-time German champions. As the sole presenter of the popular “Game Facts”, StarGames.de benefits from an enormously wide-reaching branding placement on several of Borussia’s social media channels.
Starting in August for the 2024/25 Bundesliga season, StarGames plans to roll out various promotional activities, including engaging content formats and exclusive ticket giveaways for the StarGames community.
László Pados, Brand Manager at StarGames, expressed enthusiasm about the partnership: “We are honoured to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit and fair play – cornerstones that resonate deeply with our philosophy at StarGames. It also makes us and the entire Greentube Group very proud to be the first German online gaming platform focusing on secure online entertainment to announce such an extensive partnership with one of Germany’s top clubs. We are looking forward to working together.”
Carsten Cramer, Managing Director of Borussia Dortmund, said: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.”
Gerald Hattenberger, Director of Marketing Operations at RMG, Greentube, remarked on the synergy: “Borussia Dortmund’s success is based on a clear, straightforward vision, unconditional commitment and the strong involvement of its fans. This creates an energy that makes great things possible, as the recent performances in the Champions League have impressively demonstrated. We are inspired and excited to be part of the BVB family and realise joint projects out of conviction.”
The post StarGames Becomes Premium Partner of Borussia Dortmund appeared first on European Gaming Industry News.
Latest News
Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform
Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.
The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.
“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”
The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.
The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.
Affiliate Industry
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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