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StarGames Becomes Premium Partner of Borussia Dortmund

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StarGames has become a premium partner for 2024 Champions League finalist Borussia Dortmund, giving the operator unprecedented visibility for the brand during all BVB Bundesliga home matches on premium 360° LED advertising boards and other prominent advertising spaces at SIGNAL IDUNA PARK, one of the most popular football stadiums in the world with an average attendance of over 80,000.

The partnership will also feature the StarGames logo prominently displayed on stadium TV and across numerous digital surfaces, ensuring visibility to millions of fans of the eight-time German champions. As the sole presenter of the popular “Game Facts”, StarGames.de benefits from an enormously wide-reaching branding placement on several of Borussia’s social media channels.

Starting in August for the 2024/25 Bundesliga season, StarGames plans to roll out various promotional activities, including engaging content formats and exclusive ticket giveaways for the StarGames community.

László Pados, Brand Manager at StarGames, expressed enthusiasm about the partnership: “We are honoured to team up with Borussia Dortmund, a renowned club in top-tier football with a global fanbase. BVB embodies the pure love of the game, tradition, team spirit and fair play – cornerstones that resonate deeply with our philosophy at StarGames. It also makes us and the entire Greentube Group very proud to be the first German online gaming platform focusing on secure online entertainment to announce such an extensive partnership with one of Germany’s top clubs. We are looking forward to working together.”

Carsten Cramer, Managing Director of Borussia Dortmund, said: “We are delighted to welcome StarGames as a new premium partner at BVB starting next season. StarGames is a strong, innovative representative of its industry and is valued by its customers for its reliable service.”

Gerald Hattenberger, Director of Marketing Operations at RMG, Greentube, remarked on the synergy: “Borussia Dortmund’s success is based on a clear, straightforward vision, unconditional commitment and the strong involvement of its fans. This creates an energy that makes great things possible, as the recent performances in the Champions League have impressively demonstrated. We are inspired and excited to be part of the BVB family and realise joint projects out of conviction.”

The post StarGames Becomes Premium Partner of Borussia Dortmund appeared first on European Gaming Industry News.

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The “Un-Boring” Update How Mancala Gaming Makes Sure You Click and Stick

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Stop us if you’ve heard this one before: “We are thrilled to announce a series of innovative updates…”

Actually, we do have a lot to share, starting with a gorgeous, brand-new website that’s finally as vibrant as our games. But let’s tell the story the right way so it’s worth your time. 

It’s not just that we’ve updated our look or tweaked a few tools; it’s about how to be “un-boring” for both our players and our partners. For Mancala Gaming, the rule is simple. Working together should never feel like a routine. From day one, the core of Mancala Gaming, and the big idea behind everything we do, has been: You click. You stick.

Take our new release pace, for example. We used to launch two games a month, and while that was great, we knew both our players and our partners wanted more. So did we. It was never our goal to become a company known for ‘that one cool game from last year.’ So, we expanded our team and dusted off our book of great ideas for the future to move to four releases a month.

This constant movement keeps engagement high and monetization steady, giving players a reason to come back every single week.

One might say that quantity is not the same as quality, and they would be right. The games have to feel right on the inside, too. That’s why we upgraded the Mancala Gaming bonus tool with a progress bar. It’s a tiny mechanic that does a lot of heavy lifting for player attention. We polish every detail like this because perfection has no limit, and as you can see, we are being very modest about it.

As we keep growing, we want Mancala Gaming to stay bright, interesting, and full of life. But there was always one piece of the puzzle that didn’t quite fit, and that was our old website. It served us well, but it didn’t quite capture the energy we have. So, we’ve decided to change it.

What began as a simple refresh turned, in the blink of an eye, into what became a year-and-a-half saga with hundreds of discussions, dozens of ideas, two major design rounds, and one black-or-white debate that came this close to becoming a fight. In the end, we kept both themes to preserve peace in the design department. Pretty diplomatic, wouldn’t you say?

Beyond the visuals, we added a comprehensive FAQ, expanded our partner resources, and introduced intuitive search filters so you can find any game in seconds. So yes, the new site looks very good, but more importantly –– it makes us easier to work with. When partners can quickly find what they need, it’s easier to launch, promote, and use our content in their day-to-day work. And that is exactly what we were aiming for.

Ultimately, all of this is about being a provider that feels truly alive. We want working with us to feel like a breath of fresh air that leads to a win, rather than a chore. Our job is to keep things interesting, engaging, and of course, profitable.

Looking at the results, we’re pretty sure we nailed it. We know you’re going to love it, so go ahead and see it for yourself.

That’s it from us for today. See you later!

Best,

The Mancala Gaming Team

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Altenar selected to power ArenaPlus sports betting platform in the Philippines

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Altenar, a leading sportsbook provider, has entered the Philippines’ regulated sports betting market after being selected to power ArenaPlus, the flagship sportsbook platform of DigiPlus Interactive Corp. and the #1 PAGCOR-licensed online sportsbook in the Philippines.

As part of the agreement, ArenaPlus is transitioning its sportsbook operations to Altenar’s advanced, fully-managed sportsbook solution. The platform includes customised betting options for enhanced localisation, fast in-play and live betting, advanced risk management, and compliance controls designed to support a mobile-first market.

Altenar’s in-house statistical model and automated pricing tools ensure a comprehensive player props portfolio on Philippine Basketball Association (PBA) games, alongside faster odds updates, enabling ArenaPlus to further enhance its sports betting experience for users.

The deal further strengthens Altenar’s position as a trusted sportsbook technology provider in regulated markets worldwide, delivering high-performance and adaptable solutions that support operators’ long-term growth. By combining innovation with operational excellence, Altenar is setting the bar for reliability and growth across Asia.

Dinos Stranomitis, COO at Altenar said: “Partnering with DigiPlus to power ArenaPlus marks a key step in our entry into the Philippines, a highly engaged and rapidly growing regulated market. Our fully managed, localised sportsbook delivers the performance, stability, and compliance required in this market.

“This agreement reinforces our ability to support ambitious operators and establishes a solid foundation for long-term growth.”

Erick Su, Head of ArenaPlus, added: “Altenar provides the technical strength and reliability needed to elevate the ArenaPlus sportsbook experience. Their fully-managed solution aligns with our strategy for continued growth in the Philippines, particularly amid the rising demand for live and in-play sports betting.

“With Altenar’s technology in place, we can continue enhancing the player experience while building a partnership focused on long-term and sustainable growth.”

About Altenar

Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

For more information, visit www.altenar.com.

About ArenaPlus

ArenaPlus is the #1 PAGCOR-licensed online sportsbook in the Philippines, providing a secure and engaging sports betting and streaming experience. Launched in 2023, ArenaPlus features a wide range of local and international sports and continues to expand its presence through key partnerships across major leagues, including the NBA, PBA, and PVL.

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Betsul to take 1,000 bettors to “Fight Music Show 8” activation

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As an official sponsor of the event, the brand will run activations featuring a punch machine and giveaways

Between betting, adrenaline, and major fights, Betsul is preparing another experience designed to place its customers at the center of “Fight Music Show 8” (FMS 8).

As an official sponsor of the event, the company,  a reference in online betting since 2019,  has launched a special promotion that will take customers to one of the most anticipated nights in the sports entertainment calendar.

To participate, users must place a minimum bet of R$100 on one of the official fight card matches and complete their ticket by the 27th.

The promotion is valid for the first 500 participants, who will receive a pair of tickets for FMS 8, taking place on May 30 at Mercado Livre Arena Pacaembu in São Paulo.

In addition, Betsul will be present at the event with interactive activations, including a punch machine and giveaways throughout the program.

“We want to make our customers’ journey increasingly special. FMS combines entertainment, sport, and digital influence in a format that speaks directly to our audience.

In addition to the promotion and on-site activations, Betsul will be the only betting house offering odds for the fights, delivering a more complete and engaging experience,” said Mateus Rosa, Marketing Manager at the company.

This marks the second consecutive edition in which Betsul sponsors Fight Music Show, reinforcing its strategy of closer engagement with major sports entertainment events in Brazil.

The brand will also feature three ambassadors and influencers participating in the event: Kleber Bambam, Nego do Borel, and Fernanda Lacerda (Mendigata).

About Betsul

Regulated in the betting market, Betsul was founded in 2019 and was the first betting operator in Brazil to receive the RA1000 seal from Reclame Aqui.

The company offers 24/7 customer support and promotes responsible gaming initiatives.

By registering on the site, users aged 18+ gain access to a wide range of sports, competitions, casinos, live casino games, e-sports, and instant games.

Learn more at Betsul. Authorization: SPA/MF Ordinance No. 255/2025

The post Betsul to take 1,000 bettors to “Fight Music Show 8” activation appeared first on Americas iGaming & Sports Betting News.

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