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IGT Introduces Localized Games and Jackpot Links at Australasian Gaming Expo 2024
International Game Technology PLC announced that it will present a compelling portfolio of localized games and systems solutions at the Australasian Gaming Expo (“AGE”) 2024, Aug. 13-15 in Sydney. The three-day event is hailed as the region’s largest gaming trade show and presents an important opportunity for IGT to showcase the strength and diversity of its localized games and systems portfolio.
“IGT looks forward to welcoming our customers to the Australasian Gaming Expo 2024 and presenting our newest portfolio of regionally attuned content and systems innovations,” said Dallas Orchard, IGT SVP and Chief Operating Officer, APAC. “IGT’s AGE 2024 portfolio is designed to capture regional growth opportunities through new games such as Extra Extra Chance, localized versions of global sensations such as Mystery of the Lamp, and next-generation titles such as Pot of Gold Cash Pot. We will also leverage AGE to demonstrate how IGT ADVANTAGE CLUB and our cashless gaming technologies are readily driving modernization in the region and beyond.”
With an assortment of standalone and link games that feature a range of volatilities, IGT’s AGE portfolio in stand 590 will highlight products such as:
- Extra Extra Chance™ – this new link and standalone progressive series gives an extra boost of fun to IGT’s proven and popular Extra Chance mechanic via the opportunity to win additional credit prizes, multipliers, and bonuses. This link is compatible with ‘O’ Link and features nostalgic IGT titles such as Blue Moon® II and Money Beans®.
- Eternal Riches™ – this dynamic link and standalone progressive series features popular Hold ‘N’ Spin mechanics with the addition of a super symbol for additional chances to win.
- Fire Dragon® – this sizzling link and standalone progressive series offers a familiar Hold ‘N’ Spin gameplay experience with a new compelling mechanic on the center reel that fires up gameplay opportunities
- Mystery of the Lamp™ – this award-winning global performer has been tailored to the Australian market, offering a dynamic player experience powered by the proven Lock and Respin bonus, gorgeous graphics and more.
- Pot of Gold™ Cash Pot – this game is an evolution of IGT’s successful standalone performer, Pot of Gold, and offers an enhanced Hold ‘N’ Spin bonus feature for a new spin on a proven gameplay mechanic.
IGT will also highlight the many benefits of its IGT ADVANTAGE CLUB® system solution and demonstrate how it can enable regional operators to become more agile and boost player loyalty. Celebrating the 10-year anniversary of its Service Window systems technology, IGT will showcase how the solution can enhance cashless gaming, systems-based jackpots, gaming floor performance, and customer satisfaction. IGT will also spotlight the capabilities of its cardless and cashless gaming solutions and demonstrate how these technologies can meet players’ needs for digital solutions while also delivering a range of operator benefits.
The post IGT Introduces Localized Games and Jackpot Links at Australasian Gaming Expo 2024 appeared first on European Gaming Industry News.
brand-ambassadors
BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup
The talkSPORT and TNT Sports presenter will front BOYLE Sports’ World Cup content and continue through the 2026/27 season.
BOYLE Sports has appointed talkSPORT and TNT Sports presenter Olivia Buzaglo as its new football ambassador, starting with the operator’s 2026 World Cup coverage. The announcement was made on June 4, 2026.
BOYLE Sports said Buzaglo will serve as its “face of football” across video and social channels, alongside hosting events tied to major football moments. The partnership is set to run through the 2026/27 season and beyond.
Commenting on her new role, Olivia Buzaglo said: “I’m delighted to be joining BOYLE Sports as its new ambassador, especially ahead of such a huge period for the game with the World Cup on the horizon. I’m really looking forward to hosting events and creating content with BOYLE Sports that brings supporters closer to the biggest moments in the game.”
Gill Blake-Swift, Director of Brand at BOYLE Sports, added: “Olivia is the ideal fit for BOYLE Sports as we continue to strengthen our football content and ambassador portfolio. Her broadcasting career has been hugely impressive, and she has built a brilliant connection with football fans across TV, radio, digital and social channels. We’re excited to see Olivia bring her energy, insight and personality to BOYLE Sports customers throughout a major year for football.”
The post BOYLE Sports names Olivia Buzaglo as football ambassador ahead of 2026 World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Allwyn
Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries
14 new games launched in May as Hellenic Lotteries begins its new Greek State Lotteries concession.
Scientific Games has signed a new 12-year agreement to supply scratchcard games to Hellenic Lotteries, part of Allwyn Hellas, the companies said on June 8.
Hellenic Lotteries selected Scientific Games through a competitive procurement process. The operator recently secured the exclusive right to run and manage passive lotteries and scratchcard games for the Greek State for 12 years, following an international tender and the end of its previous license.
The partnership begins with 14 new scratchcard games that launched in May. The agreement also includes the option for the parties to explore digital lottery propositions in the future.
“At Allwyn Hellas and Hellenic Lotteries, we put players at the center of everything we do, emphasizing their entertainment experience. Therefore, we’re delighted to collaborate with Scientific Games as our instant game provider to deliver exciting scratchcard games to players in Greece,” said Matthaios Mattaiou, Chief Sales & Marketing PLAY Stores/HL and Operations Officer at Allwyn Hellas. “Beginning with new games launched in May, we look forward to engaging players with fresh propositions.”
Scientific Games said it will produce Greek scratchcards at its European Center of Game Production Excellence in the UK and provide a sales support team for delivery. “Our instant game innovators will continue to apply Scientific Games’ 53 years of analytics and game design best practices working to provide a portfolio of innovative scratchcards that drives responsible growth in Greece,” said Matthias Müller, Senior Vice President, International Sales for Scientific Games.
The post Scientific Games wins 12-year scratchcard supply deal with Hellenic Lotteries appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
content strategy
ELA Games reports Romanian growth as bet counts rise 239.74%
Studio says classic-styled slots with modern mechanics drove a 244.52% jump in active users led by Joker Winpot.
ELA Games says it has expanded in Romania after leaning into classic slot aesthetics while adding modern features, reporting a 244.52% increase in active users and a 239.74% rise in bet counts in the market.
The supplier positioned Joker Winpot as a key title for the approach, aiming to keep a traditional look while introducing feature-led mechanics.
Managing Director Marharyta Yerina said: “It is great to see how Romanian players are enjoying the way we combine classic symbols with modern features. Joker Winpot works well for those who love the traditional look but actually want more excitement from their play. We also see that once players feel comfortable with these mechanics, they are happy to explore our other top titles which have proved to be successful in Romania like Cash of Gods and Flames Fruit Frenzy. It proves that respecting what players like is the best way to introduce new ideas to the market.”
ELA Games also reported a 160.62% increase in turnover and a 33.71% boost in GGR across the region, naming Joker Winpot and Cash of Gods as top-performing titles. The company said Flames Fruit Frenzy also contributed to performance in Romania.
The studio framed the results as evidence that Romanian players are responding to modernised classic formats, including high-volatility gameplay and expanding reels. ELA Games said the mix is helping operators retain traditional audiences while introducing newer mechanics through familiar presentations.
The post ELA Games reports Romanian growth as bet counts rise 239.74% appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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