Huddle’s Micro and Player Prop Markets to be Featured in Sportradar’s Unified Odds

Huddle, the provider of industry-leading pricing and unparalleled uptime for core, derivative, micro and player prop markets, will provide its products to Sportradar to enhance the global technology company’s odds offering to the downstream sports betting market.

Huddle will seamlessly distribute its Player-Props and Micro Betting product via the Sportradar Unified Odds Feed, offering unique access to in-play betting for global sportsbooks and their customers. Sportradar’s Unified Odds Feed unites different XML feeds that once required multiple integrations. The solution provides harmonised sports betting data, simplified integration and accelerated data transmission to increase efficiency and flexibility in trading.

Huddle’s Player Props provide unparalleled uptime for in-play betting, precise pricing based on player performance metrics, and a variety of betting opportunities covering every aspect of the game.

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Huddle’s Micro-Markets revolutionise sports betting by empowering fans to bet on precise game moments in seconds. Automation and machine learning drive accurate pricing and seamless user experiences, while in-house models ensure scalability to meet growing demands promptly.

Huddle’s collaboration with Sportradar underscores its dedication to revolutionising the sports betting landscape. By harnessing the power of cutting-edge technology and strategic partnerships, Huddle continues to set new standards in delivering their products.

“Huddle is incredibly excited about our distribution deal with Sportradar, a move that highlights our commitment to revolutionizing the sports betting market. By integrating our state-of-the-art Player Props and Micro-Markets into Sportradar’s Unified Odds Feed, we provide their clients with instant access to our cutting-edge betting solutions. This collaboration eliminates the need for any development work from Sportradar’s customers, delivering enhanced performance and a seamless betting experience. Together, we are shaping the future of in-play sports betting,” Dylan Mitchard, VP of Business Development at Huddle, said.