Latest News
IGT and Churchill Downs Incorporated Pioneer Historical Horse Racing (HHR) in Malta with National Lottery Plc
International Game Technology PLC and Churchill Downs Incorporated announced that they have expanded their HHR technology footprints to Malta via an agreement with National Lottery plc, a subsidiary of IZI Group. As per the agreement, IGT product will initially represent 100% HHR floor share at National Lottery’s first HHR venue, IZIBINGO situated in St. Paul’s Bay, and Exacta Services Inc., a subsidiary of CDI, will power the property’s gaming floor with its Exacta Connect system solution. IGT and Exacta will also power HHR at several other National Lottery gaming venues throughout the island. These landmark deployments mark the world’s first HHR technology deployment outside of the US.
National Lottery plc will launch its HHR offering with more than 80 IGT HHR games on proven IGT hardware including the PeakSlant49, PeakSlant32 and Cobalt27 cabinets. Players will have the opportunity to enjoy HHR-versions of award-winning games such as Prosperity Link and player-favourite IGT classic games such as Cleopatra Gold, Wolf Run Gold and Stinkin’ Rich Skunks Gone Wild. Exacta Connect will be the driving force with its all-in-one pari-mutuel system, ensuring the gaming floors are compliant, running smoothly and driving handle.
“Exacta is thrilled to announce our new partnership with IZI Group and IGT in Malta, which marks an exciting first step towards our international expansion. The flexibility of our Exacta Connect system in adapting to different markets and legislative environments, coupled with the thrill of HHR gaming, continues to drive this growth,” Jeff Lind, President of Exacta Systems, said.
“We are excited to launch the first-ever HHR offering outside the USA. This first installation at IZIBINGO and other sites within our lottery network in the coming weeks is the result of extensive efforts and represents a significant step in our mission to innovate the operations of the National Lottery. Our collaboration with Exacta and IGT, two of the world’s leading technology providers in this market, enables us to establish the ideal showcase for this offering, as we endeavor to expand this concept internationally,” Johann Schembri, Chief Executive Officer of National Lottery plc, said.
“Expanding our Historical Horse Racing footprint in Malta is an exciting growth milestone for IGT and a testament to the quality and global relevance of our HHR content and hardware portfolio. By offering players HHR-versions of highly popular IGT games such as Prosperity Link and Cleopatra, National Lottery plc is extending the reach of some of the gaming industry’s most celebrated content in a format that players readily enjoy,” Nick Khin, IGT Chief Operating Officer of Gaming, said.
The post IGT and Churchill Downs Incorporated Pioneer Historical Horse Racing (HHR) in Malta with National Lottery Plc appeared first on European Gaming Industry News.
ADI Predictstreet
BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan
The July 8–9 gathering highlighted a new partnership with ADI Predictstreet, described as FIFA’s Official Prediction Market Partner.
BetConstruct AI held its Harmony Predictstreet networking event on July 8–9, 2026 in Yerevan, Armenia, marking the eighth edition of the Harmony series and drawing “over 300 guests,” according to the company.
The company said the Predictstreet naming reflects a strategic collaboration with ADI Predictstreet, which it describes as “FIFA’s Official Prediction Market Partner.” BetConstruct AI said it has integrated ADI Predictstreet’s prediction market products and “official match streaming rights” into its platform, timed around the FIFA World Cup Final “just days away.”
Day one was hosted at Garni Temple and included networking, a performance by the Armenian National Philharmonic Orchestra, a mapping show and a DJ set by DJ Leblanc, the company said.
Day two began with a visit to SoftConstruct headquarters for an office tour and networking, followed by a gala dinner at Dvin Music Hall. BetConstruct AI said founders and executive leadership presented product and strategy updates spanning Eventbook, the ADI Predictstreet partnership, Betting Mate, The Last Battle Universe, Betbuilder & Powerbank, Softgates, and updates related to Vivaro.me and Open Stake.
BetConstruct AI positioned the event as a forum for business development and ecosystem direction-setting, and said it plans to continue the series with a ninth edition.
The post BetConstruct AI rebrands Harmony event as “Harmony Predictstreet” in Yerevan appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
affiliate marketing
Regulated iGaming markets push operators toward audit-ready affiliate tracking
As regulators scrutinise AML, RG and advertising, operators face rising pressure to validate attribution and partner payouts end to end.
Growing regulation in iGaming is changing how operators manage affiliates, track player acquisition, and control partner payouts, according to a new statement from affiliate platform provider Affnook.
The company argues that in regulated markets affiliates are increasingly treated as an extension of an operator’s marketing activity, raising the stakes for oversight in areas such as affiliate advertising practices, responsible gambling controls, anti-money laundering (AML) and data privacy. The release points to the Danish Gambling Authority as one example of a regulator highlighting potential AML risks linked to affiliate partnerships and urging operators to strengthen risk assessments across third-party acquisition channels.
Affnook says the industry is moving away from “Trust Me” affiliate reporting as stakeholders demand performance data and revenue attribution that can be independently verified. It lists audit-ready reporting, verifiable revenue attribution, transparency into tracking and commission calculations, and consistent reporting standards as key expectations in more heavily regulated environments.
The company also frames financial governance as a parallel priority to tracking, citing the need for net gaming revenue (NGR) verification, commission accuracy, invoice reconciliation and payment oversight. It adds that multi-touch player journeys and reduced effectiveness of cookie-based attribution are widening “attribution blind spots,” which can fuel partner disputes, weaken decision-making and complicate compliance reviews.
In the release, Affnook positions platform features such as audit logs, partner activity monitoring, consent-aware tracking, real-time commission calculations and server-to-server tracking as the types of capabilities operators should evaluate as regulatory expectations increase.
The post Regulated iGaming markets push operators toward audit-ready affiliate tracking appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
Play’n GO goes live in Alberta iGaming with 10+ operators
Supplier expands to its third regulated Canadian province after Ontario and Québec, launching on Alberta’s market opening week.
Play’n GO has entered the newly regulated Alberta iGaming market, launching its casino games with more than ten licensed operators on the market’s opening week, the supplier said on 16 July 2026.
The Alberta rollout marks Play’n GO’s third regulated Canadian province, following Ontario and Québec, and extends the company’s North American regulated-market footprint.
According to the company, its content was made available in Alberta for the first time on launch day via a network of licensed operators.
Esteban Perez, New Market Entry Lead at Play’n GO said: “Entering Alberta with more than 10 operators on day one of regulation is a significant milestone for Play’n GO and a testament to the strength of our regulated market strategy. Canada continues to be a key focus for us, and expanding into our third province reflects both the demand for our content and the strength of our partnerships with licensed operators.
“We are proud to support Alberta’s regulated market with a portfolio that prioritises entertainment, compliance and long-term sustainability.”
The post Play’n GO goes live in Alberta iGaming with 10+ operators appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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