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IGT and Churchill Downs Incorporated Pioneer Historical Horse Racing (HHR) in Malta with National Lottery Plc
International Game Technology PLC and Churchill Downs Incorporated announced that they have expanded their HHR technology footprints to Malta via an agreement with National Lottery plc, a subsidiary of IZI Group. As per the agreement, IGT product will initially represent 100% HHR floor share at National Lottery’s first HHR venue, IZIBINGO situated in St. Paul’s Bay, and Exacta Services Inc., a subsidiary of CDI, will power the property’s gaming floor with its Exacta Connect system solution. IGT and Exacta will also power HHR at several other National Lottery gaming venues throughout the island. These landmark deployments mark the world’s first HHR technology deployment outside of the US.
National Lottery plc will launch its HHR offering with more than 80 IGT HHR games on proven IGT hardware including the PeakSlant49, PeakSlant32 and Cobalt27 cabinets. Players will have the opportunity to enjoy HHR-versions of award-winning games such as Prosperity Link and player-favourite IGT classic games such as Cleopatra Gold, Wolf Run Gold and Stinkin’ Rich Skunks Gone Wild. Exacta Connect will be the driving force with its all-in-one pari-mutuel system, ensuring the gaming floors are compliant, running smoothly and driving handle.
“Exacta is thrilled to announce our new partnership with IZI Group and IGT in Malta, which marks an exciting first step towards our international expansion. The flexibility of our Exacta Connect system in adapting to different markets and legislative environments, coupled with the thrill of HHR gaming, continues to drive this growth,” Jeff Lind, President of Exacta Systems, said.
“We are excited to launch the first-ever HHR offering outside the USA. This first installation at IZIBINGO and other sites within our lottery network in the coming weeks is the result of extensive efforts and represents a significant step in our mission to innovate the operations of the National Lottery. Our collaboration with Exacta and IGT, two of the world’s leading technology providers in this market, enables us to establish the ideal showcase for this offering, as we endeavor to expand this concept internationally,” Johann Schembri, Chief Executive Officer of National Lottery plc, said.
“Expanding our Historical Horse Racing footprint in Malta is an exciting growth milestone for IGT and a testament to the quality and global relevance of our HHR content and hardware portfolio. By offering players HHR-versions of highly popular IGT games such as Prosperity Link and Cleopatra, National Lottery plc is extending the reach of some of the gaming industry’s most celebrated content in a format that players readily enjoy,” Nick Khin, IGT Chief Operating Officer of Gaming, said.
The post IGT and Churchill Downs Incorporated Pioneer Historical Horse Racing (HHR) in Malta with National Lottery Plc appeared first on European Gaming Industry News.
affiliate marketing
BetConstruct AI confirms SiGMA Asia 2026 presence in Manila
Supplier plans to pitch a World Cup 2026 sportsbook bundle and its AI Suite at Stand 2572 on June 2–3.
BetConstruct AI will exhibit at SiGMA Asia 2026 in Manila, Philippines, on June 2–3, the company said, appearing at Stand 2572.
At the show, BetConstruct AI said it will highlight a “Best Sportsbook for the World Cup 2026” bundle built around “Special Bets, Powerfull, and Bet on League.” The company positioned the package as ready for operator activation without development work.
BetConstruct AI also said it will showcase its AI Suite, including “CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI,” aimed at use cases such as churn prediction, risk consolidation, personalised casino experiences, and conversational sportsbook engagement.
As product context, the company cited its sportsbook and casino platforms, including “140,000+ pre-match events and 90,000+ live matches monthly” and “45,000+ games from 350+ providers via a single API.” It also highlighted its “Affigates Affiliate Ecosystem” with “7,000+ vetted affiliates and AI-based scoring.”
The company said new partners signing via the show can access commercial incentives, including “a 50% platform setup discount from day one,” “100% Core Suite Access free for the first 3 months (50% off for months 4–12), and third-party tools at 51% off for the first 3 months.”
The post BetConstruct AI confirms SiGMA Asia 2026 presence in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
celebrity-partnerships
Pascal Gaming signs Ronaldinho for football-themed crash and slot titles
First release is Avinho R10, followed by June launch Fortune Ronaldinho as the studio lines up more titles ahead of the World Cup season.
Pascal Gaming has partnered with Brazilian football player Ronaldinho to launch a dedicated portfolio of games inspired by the athlete, the company said on 26 May, 2026.
The planned pipeline includes crash games, slots and additional titles set to roll out through the year. Pascal Gaming said the initiative is aimed at both Brazil and international markets, and will be supported by tournaments, promotional activity and special events tied to the Ronaldinho-branded portfolio.
The first game confirmed is Avinho R10, described as a crash-style title featuring Ronaldinho “above Brazil” in an aviation-themed experience. A second game, Fortune Ronaldinho, is scheduled for release in June and is positioned as a slot-inspired title.
“Ronaldinho is one of the most recognisable and loved football personalities in the world, so for us this collaboration is much more than a game launch. It is a global entertainment project that combines football culture, emotionally engaging gameplay and strong promotional activities ahead of the World Cup,” said Armen Mnaskanian, Head of Sales at SoftConstruct Gaming Content.
Pascal Gaming said it has been expanding its crash game portfolio during 2026 and investing in localised, character-driven content across Latin America, Africa and Asia. The company added that more Ronaldinho-themed titles and marketing campaigns will be revealed in the coming months.
The post Pascal Gaming signs Ronaldinho for football-themed crash and slot titles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
brand-marketing
Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250
The JUSTIN2026 campaign was shot in Denver and rolls out over four weeks ahead of the 14 June event at the White House.
Duelbits has launched a branded content campaign with UFC interim Lightweight Champion Justin Gaethje, timed to UFC Freedom 250 at the White House on Saturday 14th June.
The campaign, branded JUSTIN2026, was shot on location in Denver, Colorado by UK-based creative agency YRDS. Duelbits said the content is designed as a “premium, cinematic series” and will roll out in phases over the next four weeks, peaking on event day.
According to the company, the campaign was planned before UFC Freedom was officially confirmed. Duelbits framed the early commitment as part of a strategy to move faster than traditional sportsbooks around major cultural moments.
“We didn’t want to create another sportsbook promo,” said Jasper Hoekert, Chief Marketing Officer at Duelbits. “We wanted to create something that combat sports fans want to watch, content built around Justin’s authenticity and intensity, not just his fight record. We were planning this before the White House event was even officially confirmed. When you believe in the magnitude of a moment, you don’t wait for permission to act on it.”
“Duelbits came to me with a vision, not just a brief,” said Gaethje. “They wanted to create something that reflected the reality of what I do and who I am, with no smoke and mirrors. When a brand shows up with that kind of conviction and creative ambition, you back it. This campaign is going to be something people remember.”
The post Duelbits signs Justin Gaethje for branded content ahead of UFC Freedom 250 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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