Dan Edmonds
Duetto and SHR Announces Strategic Partnership

Duetto, a global leader in revenue management solutions, and SHR (an Access company), a leading provider of innovative and intelligent technology solutions for hotels and resorts, announced a strategic partnership designed to revolutionize the casino resort industry. Using Duetto’s Dynamic Rate Engine (DRE), SHR Group will enable its casino customers to deliver real-time personalized pricing online to maximize revenue, as well as increase occupancy and guest satisfaction.
The newly certified SHR<>DRE API connection returns real-time rates and restrictions on the customer level, offering loyalty program members special rates and comp rooms based on their lifetime value. This collaboration enhances the experience for players and streamlines operations for casino resorts.
“Duetto’s dynamic pricing model delivers real-time, value-driven promotions that evolve based on player activity and worth. Now, thanks to our integration with SHR, these players can be rewarded instantly and can book their discounted or comp rooms easily online, encouraging them to stay more often,” said John Lingos-Webb, Senior Director of Global Partnerships, Duetto.
“SHR’s award-winning booking engine now integrates real-time RMS lookups via Duetto’s Rate Engine API. This collaboration with Duetto expands SHR’s existing casino functionality and provides our customers with a wider range of tools to offer personalized rates and comp rooms to their loyalty guests,” said Dan Edmonds, VP Casino Strategy & Solutions, SHR Group.
With Duetto’s Open Pricing and dynamic discounting based on customers’ total worth, casinos can strategically determine which guests get a comped room or a discounted cash rate during high-demand versus low-demand periods, without the risk of over-investing and eroding the bottom line.
Allora CRS
Light & Wonder Unveils Expanded Systems Integration with SHR Group’s Allora CRS Software

Light & Wonder Inc. announced the expansion of its integration services through a collaboration with SHR Group’s Allora CRS booking engine.
SHR’s Allora CRS software enhances the capabilities of hotel operators by offering advanced booking features that effortlessly integrate with Light & Wonder’s system-independent global loyalty platform, L&W ENGAGE. This integration allows operators to customize the customer experience more effectively by using a guest’s predicted revenue value to access exclusive member rates and offers, both through the booking engine and the call center, ensuring that the customer gets the right room, at the right rate, on the right day.
“This integration and advanced capabilities of L&W ENGAGE have significantly enhanced the experiences of our customers whose hotel encounters play a large role in the overall customer journey. We are excited to expand this offering, empowering our customers to elevate the guest experience and deepen customer loyalty,” Jon Wolfe, President of Global Systems and Service at Light & Wonder, said.
“Allora CRS has been an integral part of our success story. Together with the L&W ENGAGE platform, we offer a dynamic solution that is redefining customer engagement in the hospitality industry,” Dan Edmonds, Vice President of Casino Strategy & Solutions at SHR Group, said.
This integrated solution is now accessible to both potential and existing L&W ENGAGE and SHR Group customers.
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