Latest News
Irish National Lottery Operator Appoints Sarah Jennings as Chief Marketing Officer
Premier Lotteries Ireland (PLI), the operator of the National Lottery, has appointed Sky’s Sarah Jennings as chief marketing officer.
Jennings spent nearly a decade at Sky, most recently spearheading the launch of the WOW streaming service for Sky Germany.
“I am thrilled to join PLI and look forward to contributing to an organisation that has a profound impact on communities across Ireland. I am excited to work with the talented team that has been assembled here, and to continue building on its success in engaging with our players in innovative and meaningful ways,” said Jennings.
Cian Murphy, CEO designate of PLI, said the company was “delighted to welcome someone of Sarah’s calibre”.
“Her extensive experience and strategic vision will be invaluable as we continue to grow and innovate,” he continued.
“I would also like to thank and congratulate Maebh Gleeson for her outstanding leadership as interim CMO during this transition period.”
The post Irish National Lottery Operator Appoints Sarah Jennings as Chief Marketing Officer appeared first on European Gaming Industry News.
Latest News
BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX
Betby, a leading innovator in the sports betting industry, is thrilled to announce the launch of its new Betting Tips API, a cutting-edge tool designed to provide players with insightful and engaging betting advice. This latest addition to the award-winning AI Labs suite aims to enhance player experience, drive higher conversion rates, and increase betting frequency by offering a sense of informed betting.
The Betting Tip is an additional tool in the existing range of tools which include Churn and LTV prediction, Risk Management Automation, and Prompt-based BI Reporting. The Betting Tips API, initially available in English, Portuguese, Spanish, and Turkish, provides players with detailed information and suggestions for betting markets in popular sports such as football, basketball, baseball, hockey, cricket, and tennis. Future plans include expanding the number of markets and sports covered, as well as adding support for additional languages.
The Betting Tips API offers players tailored hints on what to bet on, creating a more informed and confident betting environment based on insights from the latest news, interesting team facts, and other relevant information.
Betby has streamlined the integration process, ensuring that the betting tips can be easily incorporated into clients’ existing backends without the need for extensive data mapping. The API allows for broad customization, adapting not only the data structure but also the format of the tips’ texts to suit client preferences. Betby can also add support for a new language or sport within a very short timeframe, ensuring comprehensive coverage and client satisfaction.
Danil Emelyanov, Head of Betby AI Labs said: “The Betting Tips tool is a component of the larger GenAI Sport Content project. Betby AI Labs is developing live betting tips and integrating them into this project, which also encompasses audio podcasts and various marketing content, such as SEO articles and SMM posts. So new updates are already on the way.”
The post BETBY’s AI LABS LAUNCHES BETTING TIPS TOOL AIMED AT TRANSFORMING PLAYER BETTING UX appeared first on European Gaming Industry News.
Latest News
Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry
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Gambling app industry records strong H1 2024 with Android gambling app downloads up 30% in the week prior to Euro 2024 vs. the same period last year
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Gambling apps on average see approximately 69% increase in downloads around major horse racing events – week of Grand National saw 124k new users and Cheltenham 143k – compared to weekly average of 79k
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Period of World Cup 2023 saw 369k new gambling Android app users
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Euros and Ascot could combine to see highest ever month of downloads – with Olympics to follow
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Sports betting sector reaches 20 million lifetime downloads on Google Play Store
The post Euros and Ascot ‘perfect storm’ point towards record-breaking user growth for UK gambling industry appeared first on European Gaming Industry News.
Latest News
Blueprint Gaming blends sizzling mechanics with classic slot fun in Cash Strike Hotstepper
A blistering experience awaits in Blueprint Gaming’s latest offering Cash Strike Hotstepper, as a host of thrilling mechanics take centre stage, including the eye-catching Hotstepper feature offering lavish cash rewards.
Stepping into a retro 3×3 grid, a feast of fruit symbols is accompanied by flaming gold coins with the title’s five pathways offering a mammoth 50,000x the original bet.
All cash symbols or fixed jackpots on reels one or three are awarded when they land alongside the sizzling Cash Strike Collect symbol on reel two.
The same winning combination will also activate the Cash Strike Bonus Game, where any coin landing in view is collected by the Cash Strike symbol on the centre reel, resetting the total free spins to three. Optimising chances for grand wins, the additional feature will continue until all spins run out.
The title’s headline Hotstepper feature is triggered when the Cash Collect symbol lands on reel two. Once activated, the Collect symbol moves down one position each round, enhancing the player’s chances of securing cash and jackpot wins on reels one and three.
Returns are also maximised through the game’s Gold Strike feature, which collects all cash or collect symbols during every spin and adds them to the flaming cash strike logo at the top of the screen. With the chance of dropping at any point during gameplay, players are guaranteed additional access to the Cash Strike Bonus Game.
Cash Strike Hotstepper marks the latest release from Blueprint Gaming, with a host of highly anticipated titles also on the horizon during a jam-packed summer slot schedule.
Jo Purvis, Director of Marketing, PR and Events at Blueprint Gaming, said: “We’re delighted to launch the latest title in our ever-popular Cash Strike series, where a classic slot experience is blended meticulously with innovative fresh mechanics.
“Cash Strike Hotstepper’s Cash Collect and Hotstepper features lead the way, maximising player’s chances of securing major wins and gaining access to the lavish bonus game. Our latest summer release is coming in hot!”
The post Blueprint Gaming blends sizzling mechanics with classic slot fun in Cash Strike Hotstepper appeared first on European Gaming Industry News.
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