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BGC Calls for Urgent Implementation of Casino Modernisation Plans

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Standards body The Betting and Gaming Council has welcomed the modernisation plans for casinos, and called for their swift implementation.

Proposals outlined by the Department for Culture, Media and Sport, in their White Paper consultation response on land-based betting and gaming, included a host of modest, but mission critical, modernisation measures.

While it will take time to consider the full impact of the proposals, they did include the introduction of cashless payments, new rules on gaming machines allocations and allowing all casinos to offer sports betting for the first time.

In a further move welcomed by the BGC, the government said the Gambling Commission would consult on player protection measures to ensure the correct standards are in place where debit card payments are used on gaming machines.

While these proposals are welcome, the BGC urged ministers to act swiftly to implement the plans, so businesses could improve their offer to customers without delay.

Michael Dugher, CEO and Acting Chair of the Betting and Gaming Council, said: “Casinos are a vital pillar of the UK’s leisure, hospitality and tourism sector and we welcome the Government’s consultation response which is positive progress on the modest, long-overdue but mission critical modernisation reforms needed for the land-based casino sector to compete and thrive.

“Casinos currently employ more than 10,000 people, contribute £300m annually in tax and generate an estimated £800m a year to the UK economy.

“Much needed reforms on cashless payments, gaming machine allocations and allowing all casinos to offer sports betting will strengthen the sector to better meet the needs and expectations of their customers.

“While we welcome these proposals, attention must now shift to the timeline for implementing policy changes and we urge the Government to urgently set out a clear timeline for progressing the relevant legislation to make them reality for our members.

“Too many casinos have sadly closed in recent years as successive administrations failed to deliver the changes we needed to protect jobs and growth. The BGC and our fantastic casino members have campaigned for these new measures for years to allow businesses to modernise, innovate and grow, and we strongly welcome the Government’s approach to ensure casinos are better placed to make that happened.”

The new proposals were outlined in a Written Ministerial Statement, by Minister for Sport, Gambling and Civil Society Stuart Andrew MP.

Announcing the new measures, he said: “As set out in the Gambling Act Review white paper, the measures we consulted on are therefore necessary to modernise the outdated and overly restrictive regulations that apply to the land-based gambling sector.”

Casinos are a vital pillar of the regulated betting and gaming sector, as well as the leisure, tourism and hospitality sector. In London alone, they deliver an additional £100m to the capital’s economy. Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.

The regulated betting and gaming industry, including the land-based sector, already makes a huge economic contribution throughout the UK, with BGC members supporting 110,000 jobs, generating £4.2bn in tax and contributing £7.1bn to the economy. Meanwhile, the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post BGC Calls for Urgent Implementation of Casino Modernisation Plans appeared first on European Gaming Industry News.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

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Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

 

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

 

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

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Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

 

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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