Latest News
Betinvest Expands its Partnership with EveryMatrix
Betinvest has expanded its partnership with EveryMatrix to boost the latter’s OddsMatrix offering.
The deal will focus on expanding OddsMatrix’s options with the addition of two esports leagues, CyberLive!Arena and Esport Pro Club, as well as two four fast sports leagues – WINCUP, TT EURO.CUP, Winners, and Winners Goal Pro Cup.
Tor Skeie, CEO at OddsMatrix, said: “We’re always pleased to extend our relationships with valued partners such as Betinvest.
“Today’s announcement means that our Data Feeds clients will be able to immediately access a series of new and exciting esports and fast sports events and leagues without any further integration, giving them an instant gateway to providing next generation content to their audiences.”
Combined, the added events total 28,000 matches each month, with 24/7 coverage across eFootball, eBasketball, eBasketball Euroleague, eHockey, eFutsal, eCricket, table tennis, beach volleyball, and short football.
Daria Petrus, Business Development Team Lead, added: “We’re thrilled to see our collaboration with partners expanding into new categories — this extended partnership marks a notable step-forward for both companies.
“OddsMatrix’s profound impact on the iGaming market cannot be overstated. Their wealth of experience, expertise, and unwavering dedication have solidified their position as a trusted and reliable partner for sports betting businesses worldwide.
“We’re honoured to deepen our partnership: with a shared commitment to excellence, we’re confident that this collaboration will propel us to new heights, fostering innovation and empowering our clients to thrive in the fiercely competitive iGaming landscape.”
The post Betinvest Expands its Partnership with EveryMatrix appeared first on European Gaming Industry News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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