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Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development
Regal Workspace, part of Regal, one of the capital’s leading privately owned mixed-use developers, has agreed a pre-letting of 63,527 sq ft – equivalent to 45% of the entire floorspace – to National Lottery operator Allwyn at The Clarendon Works, the best-in-class sustainable workplace in Watford set to open in Q3 2024.
Taking the building to close to 80% pre-let, Allwyn will occupy six floors of the Grade A speculative development in Watford, having chosen to relocate to a more modern building from its existing space on Tolpits Lane in Watford. Allwyn plans to move into its brand-new home by the spring of 2025.
The design-led office space will offer a dynamic and vibrant environment and will provide the perfect home for Allwyn to work towards the company’s overarching ambition to offer more games, attract more players, inject more excitement, create more winners, and raise more money for National Lottery-funded projects.
The new building will also help Allwyn deliver on its commitments around social value and net zero. 100% powered by renewable energy, certified by Ofgem’s Renewable Energy Guarantee of Origin (REGO) scheme, the building is also targeting BREEAM Excellent and EPC A rating, which will ensure it is one of the most energy efficient buildings in Watford with some of the lowest operational costs.
It has also been pre-certified under the WELL Standard, a global marker of buildings that promote health and wellbeing and has already achieved Active Score and WiredScore Platinum. Over the course of construction as part of its social impact strategy, Regal hosted its Regal Academy, offering practical skills training and experience to groups including military veterans and other groups furthest from employment.
The deal follows that with global tech brand Seiko Epson Corporation in February this year, which took 30,530 sq ft, as well as an agreement with YoooServ, the premium flexible offices provider, in November 2023. The latter deal will see YoooServ take 16,795 sq ft on the ground and first floors for 15 years, providing fully customisable flexible workspace with private offices, tech-led meeting rooms, curated breakout spaces and videocall booths, in addition to in-house catering and event space. YoooServ will also manage the 13,767 sq ft of amenity space and services throughout the building.
With completion expected in June 2024 and the first tenants to move in shortly after, just 21% of the building – Regal’s first standalone office development – is now available. Earlier this year, Regal launched its Regal Workspace brand to reinforce its position in the UK office market, offering construction, asset management, and occupier engagement services on behalf of its partners.
“Allwyn’s desire to enable positive social impact through its business is one that thoroughly chimes with Regal, and we’re delighted that the team has chosen The Clarendon Works. With The Clarendon Works now merely a month from completion – and with two international brands confirmed soon to call it home and many more Watford-grown entrepreneurs and businesses having the opportunity to take flexible office space with YoooServ – we look forward to completing construction, opening the doors of the building to welcome its first generation of employees, and continuing Regal’s journey in the office development market,” Paul Eden, Co-Founder of Regal, said.
The post Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development appeared first on European Gaming Industry News.
Ady Totah
LuckyStreak Announces Strategic Partnership with Aviator Studio
LuckyStreak has announced a major addition to its iGaming content aggregation offering, with a new strategic partnership with crash game provider Aviator Studio.
And for a limited time, LuckyStreak has a special promotional offer for operators that add Aviator Studio’s game to their lobbies for the first time.
Aviator appeals to casual fun-seekers and high-risk thrill-seekers alike. With a new round every 40 seconds, auto-bet and auto-cashout features, it’s very simple and highly exciting to play.
The game creator and license-owner, Aviator Studio, is a provider focused on delivering engaging, innovative gaming experiences. Their journey began with Aviator, the crash game, developed and operated under a fully licensed trademark to ensure players enjoy a genuine and protected experience. Built around a vibrant, community-driven model, Aviator sets the standard for high-adrenaline gameplay.
Customers of LuckyConnect, the name for LuckyStreak’s content aggregation API solution, can now access the Aviator crash game and add it to their casino website without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.
The partnership underpins LuckyConnect’s reputation as an established, professional and powerful iGaming content aggregator for online casino operators and platforms in regulated, pre-regulated and emerging markets. It has a portfolio of over 6000 games from leading providers, serving all iGaming genres, a proven and secure API integration, and an extensive network of casino operator customers hungry for world class entertaining content. Making it a highly compelling choice of content aggregation partner.
Ady Totah, CEO and Co-founder of LuckyStreak, said: “We’re thrilled to offer the exclusive Aviator crash title on our LuckyConnect content aggregation solution. It will significantly enhance the commercial opportunities for our casino operator partners. Our new partnership with Aviator Studio underscores our commitment to delivering engaging and high-performing content, and we’re genuinely excited about the growth and player appeal this collaboration will unlock for all our customers.”
Giorgi Pruidze, CEO of Aviator Studio, said: “Our network of partners is expanding rapidly, with new collaborations added every week. Integration with LuckyStreak, one of our key strategic partners, marks a significant step forward, extending our reach across key markets. And we’re just getting started. With a bold vision for the future, we’re actively developing new game titles designed to push the limits of gaming and deliver next-generation experiences to players around the world.”
The post LuckyStreak Announces Strategic Partnership with Aviator Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
EvenBet Gaming obtains Danish B2B supplier licence
EvenBet Gaming, a leading developer of online poker and casino software, has secured a five-year B2B supplier licence from the Danish Gambling Authority (Spillemyndigheden), further strengthening its position across Europe’s most established jurisdictions.
The strategic move into the Danish market aligns with EvenBet’s mission to provide its global client base with seamless access to high-potential regulated jurisdictions. By securing this licence, the company enhances its ability to support both new and existing operators in diversifying their market reach through scalable, fully compliant gaming solutions.
The licence covers a comprehensive portfolio of products, including EvenBet’s industry-leading poker software, turnkey online casino platform, and extensive content catalogue comprising roulette, baccarat, blackjack, punto banco, bingo and slots.
The approval follows a rigorous assessment process covering RNG certification, platform security, and business procedures, reinforcing EvenBet’s ongoing commitment to compliance, integrity and player protection.
With the Danish iGaming market generating approximately DKK 11 billion (€1.47 billion) in gross gaming revenue during 2024, the licence represents a significant commercial opportunity for operators seeking long-term growth within a stable and highly profitable market.
By partnering with EvenBet, operators benefit from a streamlined route to regulated markets and gain access to the company’s world-class poker infrastructure and comprehensive casino suite. This enables them to diversify their offerings and engage high-value player segments within a secure and fully compliant framework.
Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Danish B2B licence is another important milestone in EvenBet’s long-term strategy. Denmark has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.
“This approval not only reflects the strength and reliability of our technology, but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”
The post EvenBet Gaming obtains Danish B2B supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alex Pratt
Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming
Online, on-demand course targets CMOs and senior marketers, with WorldGaming signed as exclusive media partner.
Edge Marketing Institute has launched in the gaming sector with its flagship programme, G.A.M.E (Gaming Advancement in Marketing Excellence), positioned by the company as a dedicated marketing leadership course for B2B gaming.
The company said the programme is designed to help senior marketers develop commercial leadership skills as businesses push marketing teams to contribute more directly to revenue and growth.
Founded by Paul Rees and Gerhard Sagat, Edge Marketing Institute said G.A.M.E consists of 10 senior-level modules covering strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organisational influence.
Paul Rees, Co-Founder of Edge Marketing Institute, said: “Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice.
“This isn’t a talent problem; it’s a structural one.
“We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.”
The programme has launched with the support of WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, said: “As gaming continues to evolve, the role of marketing is becoming increasingly commercial and strategically important.
“Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem, which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.”
The post Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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