Latest News

Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development

Published

2 years ago

May 14, 2024

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Reading Time: 2 minutes

Regal Workspace, part of Regal, one of the capital’s leading privately owned mixed-use developers, has agreed a pre-letting of 63,527 sq ft – equivalent to 45% of the entire floorspace – to National Lottery operator Allwyn at The Clarendon Works, the best-in-class sustainable workplace in Watford set to open in Q3 2024.

Taking the building to close to 80% pre-let, Allwyn will occupy six floors of the Grade A speculative development in Watford, having chosen to relocate to a more modern building from its existing space on Tolpits Lane in Watford. Allwyn plans to move into its brand-new home by the spring of 2025.

The design-led office space will offer a dynamic and vibrant environment and will provide the perfect home for Allwyn to work towards the company’s overarching ambition to offer more games, attract more players, inject more excitement, create more winners, and raise more money for National Lottery-funded projects.

The new building will also help Allwyn deliver on its commitments around social value and net zero. 100% powered by renewable energy, certified by Ofgem’s Renewable Energy Guarantee of Origin (REGO) scheme, the building is also targeting BREEAM Excellent and EPC A rating, which will ensure it is one of the most energy efficient buildings in Watford with some of the lowest operational costs.

It has also been pre-certified under the WELL Standard, a global marker of buildings that promote health and wellbeing and has already achieved Active Score and WiredScore Platinum. Over the course of construction as part of its social impact strategy, Regal hosted its Regal Academy, offering practical skills training and experience to groups including military veterans and other groups furthest from employment.

The deal follows that with global tech brand Seiko Epson Corporation in February this year, which took 30,530 sq ft, as well as an agreement with YoooServ, the premium flexible offices provider, in November 2023. The latter deal will see YoooServ take 16,795 sq ft on the ground and first floors for 15 years, providing fully customisable flexible workspace with private offices, tech-led meeting rooms, curated breakout spaces and videocall booths, in addition to in-house catering and event space. YoooServ will also manage the 13,767 sq ft of amenity space and services throughout the building.

With completion expected in June 2024 and the first tenants to move in shortly after, just 21% of the building – Regal’s first standalone office development – is now available. Earlier this year, Regal launched its Regal Workspace brand to reinforce its position in the UK office market, offering construction, asset management, and occupier engagement services on behalf of its partners.

“Allwyn’s desire to enable positive social impact through its business is one that thoroughly chimes with Regal, and we’re delighted that the team has chosen The Clarendon Works. With The Clarendon Works now merely a month from completion – and with two international brands confirmed soon to call it home and many more Watford-grown entrepreneurs and businesses having the opportunity to take flexible office space with YoooServ – we look forward to completing construction, opening the doors of the building to welcome its first generation of employees, and continuing Regal’s journey in the office development market,” Paul Eden, Co-Founder of Regal, said.

The post Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development appeared first on European Gaming Industry News.

AI in gaming

ZingBrain AI Boosts Hondubet Engagement

Published

11 hours ago

April 9, 2026

Wladimir P.

ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation

ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.

By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.

Significant Performance Gains Across Player Segments

Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:

A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
A 10% rise in total bets placed by returning users
A 25% boost in the number of unique games explored across the player base

These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.

From Manual Management to Intelligent Automation

Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.

The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.

Smarter Player Experiences Through AI Innovation

Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.

Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.

Aligning Commercial Goals with User Experience

Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.

Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.

A New Standard for iGaming Personalisation

The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.

As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.

The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gambling in the USA

AGS Interactive Announces Launch of Cash Cow Bonus Wheel

Published

11 hours ago

April 9, 2026

GamingAmericas.com

ags-interactive-announces-launch-of-cash-cow-bonus-wheel

AGS yesterday announced the launch of Cash Cow Bonus Wheel marking the North American debut of AGS Interactive’s newest character-driven franchise, now available in all licensed real-money online gaming markets.

The title expands AGS’ stepper portfolio and introduces Bartholomoo the Cash Cow — a fresh, fully marketable character designed to anchor a multi-title franchise. Powered by AGS’ proven math models and player-favorite mechanics, Cash Cow Bonus Wheel delivers a contemporary take on the classic 3-reel stepper experience with energetic game play and an approachable design.

“We are so excited to introduce this innovative, character-driven game to the online gaming world,” said Zoe Ebling, Vice President of Interactive at AGS. “With Cash Cow Bonus Wheel, we are leveraging our proven performance-validated math models to reduce performance risk for operators, while pairing that strong foundation with a deliberate, recognizable character and IP strategy. This approach enables us to create franchise assets built for marketing impact, player delight, and scalable, long-term operator success – well beyond the lifecycle of a single title.”

The launch serves as the first chapter in AGSi’s new Cash Cow franchise, a long-term strategy built on character recognition, scalable assets, and compounding operator value. The franchise roadmap includes a buildable ecosystem designed to span multiple formats, channels, and promotional opportunities.

Additionally, Cash Cow Bounty Board will be available in all licensed real-money online gaming markets April 15, with the Cash Cow 3-pot game to follow later in the year.

For more information, visit newsroom.playags.com.

©2026 AGS LLC. All® notices signify marks registered in the United States. All notices signify trademarks, which are not registered on any country-wide basis. Products referenced herein are sold by AGS LLC or other subsidiaries of PlayAGS, Inc.

The post AGS Interactive Announces Launch of Cash Cow Bonus Wheel appeared first on Americas iGaming & Sports Betting News.

Latest News

N1 Partners at Search iGaming Conference 2026 in Limassol

Published

16 hours ago

April 9, 2026

Wladimir P.

n1-partners-at-search-igaming-conference-2026-in-limassol

The N1 Partners team will attend the Search iGaming Conference 2026, held on April 16 in Limassol, Cyprus.

The conference will bring together more than 1,200 professionals in SEO and iGaming, including PPC experts, ASO teams, and affiliate programs representatives for networking and sharing insights.

At the event, the N1 Partners team will not only be an active participant but also a conference bags sponsor for guests. This is the part of a comfortable event experience that helps participants focus on networking and knowledge-sharing.

The conference is a perfect place to discuss profitable deals and SEO traffic, as well as learn more about the N1 SEO Traffic Cup, the first tournament in the N1 Traffic Cups global promo series from N1 Partners. The team will explain how to enter the promotion with highest efficiency at the final stage — there’s still a chance to join the tournament until April 30th.

Participate in the largest SEO tournament in the industry this spring and acquire generous prizes!

In addition to the current promo, N1 Partners affiliate managers will be happy to discuss working with any of the 14+ brands in the portfolio, top Tier-1 GEOs, as well as individual payment terms and payment models.