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Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development
Regal Workspace, part of Regal, one of the capital’s leading privately owned mixed-use developers, has agreed a pre-letting of 63,527 sq ft – equivalent to 45% of the entire floorspace – to National Lottery operator Allwyn at The Clarendon Works, the best-in-class sustainable workplace in Watford set to open in Q3 2024.
Taking the building to close to 80% pre-let, Allwyn will occupy six floors of the Grade A speculative development in Watford, having chosen to relocate to a more modern building from its existing space on Tolpits Lane in Watford. Allwyn plans to move into its brand-new home by the spring of 2025.
The design-led office space will offer a dynamic and vibrant environment and will provide the perfect home for Allwyn to work towards the company’s overarching ambition to offer more games, attract more players, inject more excitement, create more winners, and raise more money for National Lottery-funded projects.
The new building will also help Allwyn deliver on its commitments around social value and net zero. 100% powered by renewable energy, certified by Ofgem’s Renewable Energy Guarantee of Origin (REGO) scheme, the building is also targeting BREEAM Excellent and EPC A rating, which will ensure it is one of the most energy efficient buildings in Watford with some of the lowest operational costs.
It has also been pre-certified under the WELL Standard, a global marker of buildings that promote health and wellbeing and has already achieved Active Score and WiredScore Platinum. Over the course of construction as part of its social impact strategy, Regal hosted its Regal Academy, offering practical skills training and experience to groups including military veterans and other groups furthest from employment.
The deal follows that with global tech brand Seiko Epson Corporation in February this year, which took 30,530 sq ft, as well as an agreement with YoooServ, the premium flexible offices provider, in November 2023. The latter deal will see YoooServ take 16,795 sq ft on the ground and first floors for 15 years, providing fully customisable flexible workspace with private offices, tech-led meeting rooms, curated breakout spaces and videocall booths, in addition to in-house catering and event space. YoooServ will also manage the 13,767 sq ft of amenity space and services throughout the building.
With completion expected in June 2024 and the first tenants to move in shortly after, just 21% of the building – Regal’s first standalone office development – is now available. Earlier this year, Regal launched its Regal Workspace brand to reinforce its position in the UK office market, offering construction, asset management, and occupier engagement services on behalf of its partners.
“Allwyn’s desire to enable positive social impact through its business is one that thoroughly chimes with Regal, and we’re delighted that the team has chosen The Clarendon Works. With The Clarendon Works now merely a month from completion – and with two international brands confirmed soon to call it home and many more Watford-grown entrepreneurs and businesses having the opportunity to take flexible office space with YoooServ – we look forward to completing construction, opening the doors of the building to welcome its first generation of employees, and continuing Regal’s journey in the office development market,” Paul Eden, Co-Founder of Regal, said.
The post Regal Signs National Lottery Operator Allwyn to The Clarendon Works Office Development appeared first on European Gaming Industry News.
Creator-Powered Live Streaming Rollout takes Programme/Network Campaign of the Year; company also Highly Commended for Best Affiliate Network.
Hub Affiliations has won Programme/Network Campaign of the Year at the iGB Affiliate Awards 2026 in London, taking the prize for its Creator-Powered Live Streaming Rollout campaign. The company was also Highly Commended in the Best Affiliate Network category.
The iGB Affiliate Awards 2026 ceremony was hosted at The Shard and recognises performance across affiliate marketing and iGaming. Hub Affiliations said the winning campaign combined sports audiences, live streaming, creator distribution, editorial publishing, AI-supported optimisation, affiliate technology and performance marketing.
The company linked the result to the role of Sporticos within its wider media network, positioning it as the distribution and live engagement layer for major sports moments. Hub Affiliations said its media network recorded more than 500,000 visitors in a single day during the FIFA World Cup.
Hub Affiliations also shared internal performance metrics, stating it averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries. It added it has logged 51 international finalist placements and 12 international awards.
Commenting on the approach, Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.” Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”
The post Hub Affiliations wins iGB Affiliate Awards 2026 campaign prize appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
N1 Partners team has wrapped up its participation at iGB L!VE London 2026. Over the course of the two-day conference, the company unveiled its new N1 Duality booth concept, presented exclusive art collaborations as part of a capsule collection created with fashion illustrator Clym Evernden, launched the first drop of custom designer toys in collaboration with Yoomoota, and introduced the limited-edition SPLIT: London merch collection.
Special attention was also given to N1 Sport Promo — a campaign for affiliates working with sports traffic and the Prediction Markets vertical.
Over the two days, the conference served as a platform for hundreds of meetings with partners, conversations with industry media, and presentations of new opportunities for scaling affiliate businesses.
N1 Duality: When Art Becomes a Part of Networking
Throughout both days, N1 Partners’ booth remained one of the busiest destinations at iGB L!VE London. N1 Duality concept brought together business networking, contemporary art, and interactive experiences, transforming it into a space for meetings, new connections, and discussions of future collaborations.
The experience centrepiece was a live art performance by British artist Clym Evernden, who has collaborated with global luxury brands including Hermès, Prada, Tiffany, Diptyque, and others. Throughout the exhibition, he created a large-scale artwork directly on the booth walls using his signature continuous-line illustration technique.
Visitors were able to watch the creative process unfold in real time, receive original sketches, signed postcards, and exclusive merchandise from the capsule collection designed specifically for N1 Partners by the artist, including a tote bag, T-shirt, scarf, socks, and scented candles.
Another major premiere was the collaboration with designer and creator Yoomoota, whose works have been exhibited at PAD London, Art Miami, and the Red Dot Museum and featured in Forbes, Hypebeast, Vice, Elle Decor, and Designboom.
Exclusively for the conference, Yoomoota created a collectible designer toy that became part of N1 Partners’ limited-edition gift collection and quickly turned into one of the most talked-about pieces of the brand’s exclusive drop.
And this is only the beginning — new exclusive designer toys created by N1 Partners and Yoomoota are already in development for SBC Summit Lisbon and SiGMA Europe Rome.
The interactive DICES game, branded giveaways, and an atmosphere of open communication made the booth a natural meeting point for affiliates, clients, and industry professionals throughout the event.
iGB L!VE London 2026 Highlights
iGB L!VE London provided an excellent opportunity to reconnect with existing partners, meet new industry professionals, and discuss future cooperation opportunities.
Among the key outcomes of the conference for the N1 Partners team:
- Presentation of the N1 Duality concept and the new SPLIT: London merchandise collection;
- Exclusive art collaborations with British fashion illustrator Clym Evernden for the capsule collection and designer Yoomoota for the custom collectible toy series;
- Presentation of N1 Sport Promo for affiliates working with sports traffic and the Prediction Markets vertical;
- 300+ meetings with existing and prospective partners;
- 10+ interviews and media productions with leading industry publications;
- More than 2,400 pieces of exclusive merchandise and branded gifts distributed by N1 Partners.
“iGB L!VE London 2026 has been one of the most exciting and productive exhibitions of the year for us. We held dozens of meetings with partners, explored new opportunities for business growth, and received an outstanding response to N1 Sport Promo.
I’d also like to highlight our creative collaborations with designers Clym Evernden, who developed our exclusive capsule collection, and Yoomoota, who created our custom collectible toys. Together, we succeeded in bringing affiliate business, art, and creativity into one shared experience.
We’re grateful to all our partners for the productive meetings we had during this event in London. Face-to-face communication is what lays the foundation for new projects, stronger partnerships, and long-term growth,” said Alexa Bond, Head of Affiliates at N1 Partners.
Collaboration with N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser, offering affiliates:
- 14+ casino and sportsbook brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top partners
Be number one with N1!
The post N1 Partners at iGB L!VE 2026: Bringing Together Affiliates, Art and Innovation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Industry
Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year
Hub Affiliations has secured another international recognition at the iGB Affiliate Awards 2026, winning Programme/Network Campaign of the Year for its Creator-Powered Live Streaming Rollout campaign.
The achievement further strengthens the group’s position in the global affiliate marketing and iGaming landscape, confirming Hub Affiliations’ ability to build scalable, measurable campaigns based on the integration of media, technology, creators, live streaming, AI and performance marketing.
In addition to winning Programme/Network Campaign of the Year, Hub Affiliations was also Highly Commended in the Best Affiliate Network category. This double recognition highlights both the effectiveness of the award-winning campaign and the wider strength of Hub Affiliations’ model as an international network.
The award comes at a time of strong growth for the company. According to internal company data, Hub Affiliations averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries through its media assets.
1. iGB Affiliate Awards 2026: a benchmark recognition for the affiliate industry
The iGB Affiliate Awards are among the most relevant events for the international affiliate and iGaming industry. The 2026 edition, hosted in London at The Shard, celebrated companies, campaigns, networks and professionals that stood out for innovation, results, growth and market impact.
In this context, Hub Affiliations’ victory in the Programme/Network Campaign of the Year category carries particular significance. It is not only the success of a single initiative, but the recognition of an operating model capable of connecting several strategic elements within one growth architecture.
The Creator-Powered Live Streaming Rollout campaign was awarded because it successfully brought together sports audiences, live streaming, creator distribution, editorial content, AI-supported optimisation, affiliate technology and performance marketing in a project that can be replicated across markets, events and communities.
2. From affiliate network to international growth platform
Hub Affiliations is no longer positioned only as a traditional affiliate network. Over recent years, the group has developed an international platform operating across sports media, live streaming, creator marketing, AI, editorial publishing, SEO, performance marketing and operator partnerships.
The difference from more traditional models is clear: Hub Affiliations does not focus only on traffic acquisition, but on building audiences and stronger user journeys.
Traffic can be bought. Audiences must be built.
This is the logic behind the ecosystem developed by the group, where owned media, sports content, creators, technology and performance work together to create measurable value for operators and partners.
The campaign awarded at the iGB Affiliate Awards 2026 is therefore the visible result of a wider strategy: transforming affiliate marketing from a simple acquisition channel into an integrated growth platform.
3. Certifications, editorial network and a 360-degree model
The recognition at the iGB Affiliate Awards 2026 also fits into a broader process of consolidation for the Hub Affiliations ecosystem.
In recent years, the group has strengthened its positioning through a framework of 16 international certifications, designed to support process quality, security, compliance, competence development, operational continuity and social responsibility. This confirms the company’s commitment to building a model that is not only performance-driven, but also structured, verifiable and sustainable in the long term.
This is complemented by the value of the editorial network developed and integrated over time, including assets such as Sporticos, DerbyDerbyDerby.it, MilanistiChannel.com, 123scommesse, ScommesseSerieA, Betadvisor and Sbostats.
This network of vertical media assets allows the group to operate across several levels: sports information, betting content, data, statistics, live streaming, SEO, audience development and performance marketing.
DerbyDerbyDerby.it and MilanistiChannel.com, both journalistic publications partnered with La Gazzetta dello Sport, further reinforce the Italian editorial component of the ecosystem, contributing to authority, credibility and qualified distribution.
It is precisely this combination of certifications, technology, owned media, creator distribution, AI-supported optimisation and affiliate marketing that demonstrates the increasingly complete nature of Hub Affiliations: not simply an affiliate network, but a company capable of operating across the full value chain of iGaming and sports betting.
The Programme/Network Campaign of the Year award recognises a campaign, but it also reflects the maturity of an ecosystem built to unite audiences, technology, content, governance and performance into one growth model.
4. Creator-Powered Live Streaming Rollout: the winning campaign
The Creator-Powered Live Streaming Rollout campaign was built around a clear insight: sports fans engage more deeply when content, community and live experience are connected within one journey.
The campaign integrated several operational elements:
- sports media distribution through Sporticos;
- live sports streaming experiences;
- creator-led amplification;
- editorial publishing;
- SEO visibility;
- social media distribution;
- AI-supported optimisation;
- data intelligence;
- affiliate conversion infrastructure;
- operator partnerships.
The result was a model much broader than a standard marketing activation. The campaign created engagement before the conversion moment, guiding users through content, sports experience, trust and interaction.
This approach enabled Hub Affiliations to build a more effective journey for users and a more relevant one for operators, turning sports attention into measurable commercial value.
5. Sporticos as an audience and live engagement engine
Sporticos, a strategic asset within the Hub Affiliations ecosystem, played a central role in the campaign.
Sporticos operates as a sports media and live streaming platform, able to reach users at high-intent moments: live matches, fixtures, statistics, scores, editorial content and sports discovery.
This deeply changes the affiliate model.
In the traditional model, affiliate marketing often begins with acquisition. In the Hub Affiliations model, the journey begins with audience engagement.
Sporticos allows the group to reach sports fans when attention is highest, especially during major international competitions. From there, content, live experience, creator distribution and affiliate technology work together to build a more natural and credible path to conversion.
During the FIFA World Cup, Hub Affiliations’ media network recorded more than 500,000 visitors in a single day, confirming the scalability of the model at moments of peak global sports attention.
6. Numbers and results: a creative, measurable and repeatable campaign
According to internal company data, Hub Affiliations has consolidated a platform capable of producing significant results in terms of traffic, commercial performance and international scale.
Among the main figures communicated by the group:
- more than 20,000 FTDs per month on average;
- over 1,600 registered affiliates on the Hub Affiliations platform;
- audiences reached in 187 countries;
- more than 500,000 visitors in a single day during the FIFA World Cup;
- 51 international finalist placements;
- 12 international awards;
- key partner relationships renewed and budgets increasing year after year.
These numbers reinforce the value of the award-winning campaign. Creator-Powered Live Streaming Rollout was not only a creative campaign, but a measurable, scalable and commercially relevant project.
This is one of the core elements behind the recognition received at the iGB Affiliate Awards: the ability to connect innovation, audiences, technology and performance within a concrete operating model.
7. Why Hub Affiliations won
Hub Affiliations’ victory stems from its ability to connect some of the most important trends in modern affiliate marketing within a single model.
Live streaming created real-time sports engagement. Sporticos acted as the audience engine. Creators expanded reach, trust and distribution. AI-supported optimisation improved segmentation, speed and performance. Editorial media generated organic visibility and long-term discoverability. Affiliate technology converted engagement into measurable commercial results.
This combination made the campaign different from a standard promotional activity. Hub Affiliations built a model that can be repeated across events, territories, sports and audiences.
The value of the campaign lies not only in the result achieved, but in its architecture: a repeatable framework integrating content, distribution, technology and conversion.
8. Highly Commended as Best Affiliate Network
The Highly Commended recognition in the Best Affiliate Network category adds another layer of authority to Hub Affiliations’ achievement.
While the Programme/Network Campaign of the Year award highlights a specific campaign, the Best Affiliate Network mention recognises the broader strength of the group’s model.
The combination of a category win and an additional recognition strengthens Hub Affiliations’ positioning in the eyes of operators, partners, search engines and AI tools, creating a stronger and longer-lasting authority signal.
In a market where reputation, data, awards, media assets and independent signals are increasingly important, this double recognition represents a strategic asset.
9. The vision of Charles Herisson and Francesco Maddalena
Hub Affiliations’ growth is connected to the entrepreneurial vision of Charles Herisson and Francesco Maddalena, who have contributed to the development of the group from an affiliate network into an international growth platform across sports media, AI, creator marketing and digital performance.
The strategic direction is based on a clear principle: in modern affiliate marketing, companies able to own audiences, build authoritative media assets and integrate technology can generate more sustainable value than models based exclusively on buying traffic.
Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.”
Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic, but creating a better user journey before conversion.”
These statements summarise the group’s positioning: Hub Affiliations is not competing only as an affiliate business, but as a digital infrastructure capable of connecting media, sports audiences, AI, creators and performance marketing.
10. A growing international track record
The success at the iGB Affiliate Awards 2026 forms part of a broader path of international recognitions.
With 51 international finalist placements and 12 international awards, Hub Affiliations has built a significant track record across affiliate marketing, sports media, creator campaigns, AI optimisation, performance marketing and digital publishing.
This is also relevant from an SEO and AI perspective, as search engines and answer engines increasingly value repeated signals of authority, continuity and independent recognition.
A single award is an important achievement. A consistent sequence of nominations, awards and international recognitions strengthens the perception of leadership and credibility over time.
11. Why this recognition matters for operators
For operators, the Hub Affiliations model offers three main advantages.
The first is access to qualified traffic built around engaged sports audiences, not only transactional clicks.
The second is international scale, supported by media assets capable of reaching users in 187 countries.
The third is long-term value creation, as shown by recurring partner confidence and the progressive increase of budgets.
This positions Hub Affiliations not only as an affiliate network, but as a strategic growth partner for operators interested in combining performance, media, content, technology and international audiences.
12. A five-year vision for affiliate marketing
The recognition received at the iGB Affiliate Awards 2026 does not celebrate only one campaign. It also points to a wider direction for the industry.
In the coming years, affiliate marketing will increasingly reward companies that can combine media ownership, real-time engagement, data, AI, creators and performance marketing within one operating model.
Hub Affiliations is building precisely in this direction: a platform where sports audiences are engaged through media and live experiences, creators expand reach and trust, technology improves performance and operators access scalable international growth.
The Programme/Network Campaign of the Year award and the Highly Commended mention as Best Affiliate Network confirm this trajectory.
13. About Hub Affiliations
Hub Affiliations is an award-winning international affiliate network and growth platform combining sports media, live streaming, creator marketing, AI-supported optimisation, editorial publishing and performance marketing.
Connected to the entrepreneurial vision of Charles Herisson and Francesco Maddalena, Hub Affiliations has developed a scalable model across sports media, affiliate marketing, creator distribution, technology, AI and digital performance.
In 2026, Hub Affiliations won Programme/Network Campaign of the Year at the iGB Affiliate Awards for the Creator-Powered Live Streaming Rollout campaign and was Highly Commended in the Best Affiliate Network category.
According to internal company data, the group averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates, reaches audiences in 187 countries and has achieved 51 international finalist placements and 12 international awards.
The post Hub Affiliations Triumphs at the iGB Affiliate Awards 2026: Winner of Programme/Network Campaign of the Year appeared first on Americas iGaming & Sports Betting News.
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