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Gaming Americas Weekly Roundup – April 29-May 5

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

This month The Navajo Nation Gaming Enterprise honoured 186 of its total 1200 team members for reaching significant employment milestones including 15, 10 and 5 years of service for the enterprise. The event at Twin Arrows Navajo Casino Resort in Flagstaff, Ariz. showcased the impact and journey of each hard-working team member, with a special highlight for 29 employees who have served for 15 years.

Bruce Smith Enterprise and The Cordish Companies have been selected by the City of Petersburg, Virginia to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The Petersburg City Council unanimously approved Bruce Smith Enterprise and The Cordish Companies as the City’s preferred development partner on the transformative mixed-use project. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community and become a major new tourist destination for the City and the Central Virginia region.

CT Interactive’s LATAM team, led by Diego Verano Ponce and Ana Ruth Farías, attended SIGMA Brazil from April 23 to 25, 2024. The company’s decision to participate in the event underscores its commitment to expanding its presence and strengthening relationships within the region. The presence of Diego Verano and Ana Ruth Farías at SIGMA Brazil provided an excellent opportunity for CT Interactive to engage with industry stakeholders, discuss emerging trends and explore potential partnerships in the LATAM market.

The Colorado Division of Gambling has launched a new illegal gambling awareness campaign. The “Play Legit. Gamble Only Where Legal.” campaign aims to educate the public about the risks associated with illegal gambling and the importance of supporting regulated gaming venues. The campaign emphasises legal gambling options, including casinos in Black Hawk, Central City and Cripple Creek, as well as online sports betting and off-track betting.

Lottery.com Inc. announced the restart of its sweepstakes operations in conjunction with the WinTogether Trust, a registered 501(c)3 charitable organisation. The proceeds from the sweepstakes will benefit Street Child United. The sweepstakes had a soft launch on April 3, 2024, and is available at http://donateto.win, the successor to Lottery.com’s WinTogether.org platform.

Partnerships

Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, unveiled a global partnership that will benefit both vacationers and team members of the brands. Travellers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.

SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations. The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning and the integration of various gaming modalities.

The post Gaming Americas Weekly Roundup – April 29-May 5 appeared first on European Gaming Industry News.

Delaware North

Ember Ignites Delaware North’s Next Chapter in Digital Gaming with New Jersey Launch

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Delaware North, a global hospitality and entertainment company with a portfolio of casinos and other gaming venues, announced the launch of Ember Casino in New Jersey, marking the first phase of a broader rebrand of the company’s gaming business under a unified brand identity.

The New Jersey debut represents the first step in this transformation as Delaware North transitions its existing digital gaming operations from the Betly brand to Ember across current and future markets. Additional brand integrations and market expansions are planned throughout the year as Ember becomes the unified identity for the company’s gaming portfolio.

“Ember represents the next chapter for our gaming business. We are building a connected platform that integrates our digital and brick-and-mortar expertise, creating a seamless experience for players while positioning us for long-term growth in highly competitive regulated markets,” said Jason Gregorec, president of gaming for Delaware North.

New Jersey, one of the nation’s most established and competitive iGaming markets, serves as the launchpad for Ember’s broader rollout strategy. In 2025, online casinos in the state generated nearly $2.9 billion in gross gaming revenue, reflecting continued growth in internet gaming. The performance underscores the scale and opportunity within the sector as Ember enters the market.

As part of the launch, Ember is introducing a Play to Earn promotion designed to reward early player engagement. Players who register and participate will have the opportunity to earn entries for a chance to win a Toyota GR86, a Ford Mustang or a Ford Bronco, with a series of vehicle giveaways planned during the platform’s initial launch period. The promotion introduces players to the new Ember experience while reinforcing the brand’s focus on engagement and value.

Ember Casino is powered by leading online gaming platform and services provider Playtech. The platform features Playtech’s responsible gaming solutions, including BetBuddy, along with a diverse portfolio of content that includes slots and live dealer games, supported by high-quality streaming and real-time gameplay designed to deliver an engaging and reliable player experience.

In recent months, Delaware North has expanded relationships with leading online gaming content providers, including IGT, White Hat Studios, and Light and Wonder, leveraging those partnerships to support the Ember launch in New Jersey and future markets. The company also works with Vegas Kings for platform design and AquireBet for user acquisition and experience optimization.

“Our mission has always been to deliver exceptional experiences. These partnerships are fueling our expansion in the digital gaming space with the same level of precision, personalization and innovation our players have come to expect,” said Lee Terfloth, chief interactive gaming officer for Delaware North.

Delaware North’s broader gaming portfolio includes properties across seven states and Australia, including the superregional Southland Casino Hotel in Arkansas. The company also serves as developer and gaming and hospitality consultant for the Catawba Nation’s $1 billion casino resort project in North Carolina.

The launch of Ember Casino in New Jersey positions Delaware North for sustained growth in digital gaming, uniting its hospitality legacy with a modern, scalable online platform built for expansion across regulated markets.

The post Ember Ignites Delaware North’s Next Chapter in Digital Gaming with New Jersey Launch appeared first on Americas iGaming & Sports Betting News.

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Gambling in the USA

SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico

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SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.

The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.

Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.

Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.

Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”

The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviator

Aviator crash game launches in US via Ruby Seven’s Lucky North Casino

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Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.

The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.

The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.

Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.

The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.

The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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