Latest News
MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery
EPOS technology company, MADIC UK, has partnered with the operator of The National Lottery, Allwyn, to integrate The National Lottery into its next generation EPOS solution, evoPOS.
The two companies are jointly launching a prototype of the National Lottery-integrated EPOS technology at the National Forecourt Show 2024 and will be displaying it for the first time at stand N20.
Demonstrating Allwyn’s continued investment in the retail channel and in in-store technology for the future, the partnership opens up future possibilities to make The National Lottery available at any EPOS or self-checkout integrated with MADIC UK’s evoPOS. It will also make National Lottery draw-based games available in forecourt environments through EPOS and forecourt self-checkouts for the first time – with MADIC UK being the only EPOS solution provider to offer this.
The technology will complement existing National Lottery terminals by offering more ways to sell National Lottery draw-based games conveniently to customers as part of other in-store and fuel purchases. Increasing sales opportunities for retailers, it works by printing Lotto, Set For Life, EuroMillions, Thunderball or HotPicks tickets on the EPOS till roll rather than via a standalone National Lottery terminal.
This represents a huge opportunity for Allwyn and The National Lottery and ties in with the operator’s long-term ambition to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. The new technology will eventually open up alternative ways to reach new and existing National Lottery players, and is just one of many ways Allwyn is currently investing in retail – with all National Lottery retailers being central to its vision to grow The National Lottery responsibly over the next 10 years.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future. Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”
Emma Baillie, Solutions Management Director, MADIC UK, said: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”
The post MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery appeared first on European Gaming Industry News.
Danny Gordon Head of Studio at DEGEN Studios
Zoomania: DEGEN Studios’ wild new frontier
This isn’t an expedition. It’s the fittest that survive.
DEGEN opens the cage door to Zoomania, a 5-reel, 4-row video slot situated in a realm where instinct reigns and survival is far from assured.
Set in a landscape of steel, shadows, and flashing neon, Zoomania presents players with a lineup of powerful beings like lions, gorillas, and reptiles, each contributing their unique impact to this extremely high-volatility game.
A key aspect of Zoomania is the Top Feature Row, positioned above the reels, which can trigger strong modifiers at any time. Expanding Wilds, multipliers, Wild Converters, and even Super Scatters can appear unexpectedly, altering the grid and forming wins that seemed impossible moments before.
The outcome is a fundamental game that continually changes. One instant the reels seem stable, the next a feature activates and the result changes drastically.
Zoomania presents several bonus paths, each featuring varying levels of intensity. From the dynamic Prison Break feature to the unpredictable Feral Instinct and the extremely rare Beast Mode, the game enables players to encounter increasing degrees of disorder as the session progresses.
Danny Gordon, Head of Studio at DEGEN Studios, said: “Zoomania shows a different side of DEGEN. It looks vibrant, but there’s an eerie edge running through it, and the gameplay keeps shifting under your feet. That tension creates something wildly unpredictable, where no two sessions play out the same.
Step inside. Trigger the chaos. Unleash the wild.”
The post Zoomania: DEGEN Studios’ wild new frontier appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Affiliate Succes
Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures
To raise awareness of the increasing issue of illegal affiliate marketing affecting licensed markets, Gaming in Europe will conduct a webinar called “Understanding the rise of illegal affiliate marketing: Techniques & solutions” on Thursday, April 16, at 14:00 CET.
An increasing issue
Due to the rising significance of online platforms – particularly in conjunction with limitations on broadcast and print advertising – affiliate marketing has emerged as a more vital route for participants to discover and locate the iGaming operators that suit their requirements.
The battle for recognition
Unauthorized affiliates, along with the larger entities supporting them, not only enhance the exposure of illicit offers; they frequently also manage to diminish the visibility of licensed operators and affiliates advocating licensed offers.
This webinar will detail the tactics that unlawful affiliates employ to enhance their own visibility while diminishing that of their legitimate rivals. Additionally, this webinar will examine the actions that legal affiliates, licensed operators, and regulators can implement to reduce the effects of unlawful affiliate marketing.
A problem affecting all of Europe
Since offshore online gambling operators and their related illegal affiliates typically function on a European or even worldwide scale, this webinar will be pertinent to stakeholders in all regulated or soon-to-be-regulated online gambling markets, such as Germany, Spain, the Netherlands, Finland, and others.
#TakeBackTheMarket
Founder Willem van Oort of Gaming in Europe stated: “Aligned with Gaming in Europe’s larger goal to assist legal stakeholders against unlawful and unfair competition – concisely captured as #ReclaimTheMarket – we have opted to examine more closely the reasons and consequences of the rising influence of illegal affiliate marketing.” We will examine some of the dubious tactics employed by illegal affiliates and also investigate what advocates of the legal market, including regulators and licensed operators, can do to combat this.”
Speakers
Timothy Malmros Genach, expert in SEO, Magenti Media
Dr. Andreas Ditsche, Chief Executive Officer, iGaming.com
Frank op de Woerd, Hoofdredacteur, CasinoNieuws
Sign-up
Participation in this webinar is complimentary. Tap here to sign up.
The post Gaming in Europe Webinar — Inside the Rise of Illegal Affiliate Marketing: Tactics & Countermeasures appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Albert Zorrilla
Zitro Wins 2026 EXPOJOC Innovation Award
Zitro has been honored for the second consecutive year with the EXPOJOC Innovation Award, a recognition that positions the company as a leading example of innovation within the gaming industry and highlights its ongoing ability to bring new products to casinos, bingo halls, gaming venues and bars across Spain.
The award was accepted by Albert Zorrilla, General Manager of Zitro Spain, who expressed his gratitude on behalf of the entire company: “Receiving this award for the second consecutive year is a great honor for everyone at Zitro. It is also a reflection of the dedication and effort our team puts into developing products that truly make a difference for our clients — helping them drive better results from their operations and continuously offering them more innovative and competitive offerings.”
Zitro’s strong commitment to innovation is also evident in the significant investment the company makes in R&D, which has enabled it to develop in-house technology, expand its portfolio, and further strengthen its international footprint. A clear testament to this is its two technology campuses in Barcelona and Bangalore, together spanning over 20,000 square meters dedicated exclusively to game creation and development.
The post Zitro Wins 2026 EXPOJOC Innovation Award appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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