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MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery
EPOS technology company, MADIC UK, has partnered with the operator of The National Lottery, Allwyn, to integrate The National Lottery into its next generation EPOS solution, evoPOS.
The two companies are jointly launching a prototype of the National Lottery-integrated EPOS technology at the National Forecourt Show 2024 and will be displaying it for the first time at stand N20.
Demonstrating Allwyn’s continued investment in the retail channel and in in-store technology for the future, the partnership opens up future possibilities to make The National Lottery available at any EPOS or self-checkout integrated with MADIC UK’s evoPOS. It will also make National Lottery draw-based games available in forecourt environments through EPOS and forecourt self-checkouts for the first time – with MADIC UK being the only EPOS solution provider to offer this.
The technology will complement existing National Lottery terminals by offering more ways to sell National Lottery draw-based games conveniently to customers as part of other in-store and fuel purchases. Increasing sales opportunities for retailers, it works by printing Lotto, Set For Life, EuroMillions, Thunderball or HotPicks tickets on the EPOS till roll rather than via a standalone National Lottery terminal.
This represents a huge opportunity for Allwyn and The National Lottery and ties in with the operator’s long-term ambition to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. The new technology will eventually open up alternative ways to reach new and existing National Lottery players, and is just one of many ways Allwyn is currently investing in retail – with all National Lottery retailers being central to its vision to grow The National Lottery responsibly over the next 10 years.
Allwyn’s Director of Channel Operations, Alex Green, said: “We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future. Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”
Emma Baillie, Solutions Management Director, MADIC UK, said: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”
The post MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery appeared first on European Gaming Industry News.
Johannesburg venue rebrands as 10bet Ellis Park under new partnership agreement.
Ellis Park Stadium has signed a five-year naming rights agreement with sportsbook brand 10bet, rebranding the Johannesburg venue as 10bet Ellis Park.
10bet Africa Marketing VP Michelle Colborne said: “We are incredibly proud to announce 10bet as the official naming rights partner of Ellis Park Stadium,” adding, “This is more than a naming rights agreement; it is the start of an exciting journey with a stadium that has played such a powerful role in South African sport.”
Ellis Park Stadium Managing Director Pieter Burger said the deal marks “a fresh and exciting chapter for the stadium,” adding: “We are delighted to welcome 10bet into the Ellis Park family as our official naming rights partner.”
10bet brand ambassador and former Springbok Butch James said: “Ellis Park has always been one of the most iconic stadiums in world rugby, and it’s fantastic to see 10bet committing to such a significant partnership.”
The parties said the partnership will focus on improving the matchday experience and, “in partnership with the relevant stakeholders,” supporting the inner-city project around the stadium precinct.
The post Ellis Park Stadium signs five-year naming rights deal with 10bet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
New 5×5 cascading-reels title adds Wild Mushroom chain reactions, multipliers and a Free Spins feature with a Feature Buy option.
PG Soft has released Monkey’s Wild Party, a new video slot set on a 5×5 grid with cascading reels, increasing multipliers and Wild Mushroom symbols that convert adjacent monkey symbols into wilds.
The title’s core mechanic centres on Wild Mushroom symbols that can appear in any spin. When a Wild Mushroom lands, any Gorilla, Baboon or Marmoset symbol touching it horizontally or vertically transforms into its Wild Monkey equivalent. Additional monkey symbols that land on a Wild Monkey can also convert, creating chain reactions across the grid.
After wins are paid, Wild Monkey symbols that contributed to a win become Wild Mushroom symbols in the next round. PG Soft also says there is a chance for an extra Wild Mushroom symbol to be added to the reels at the end of any spin. In the base game, the multiplier starts at x1 each spin and increases by one after each winning combination, following the payout and cascade.
The Free Spins feature triggers with three Free Spin symbols anywhere on the reels and starts with eight free spins, with two extra spins awarded for each additional Free Spin symbol. The multiplier resets to x1 at the start of the feature and increases by one after every winning cascade. A +1 Spin symbol awards an extra free spin during the feature. Players can also access the feature via a Feature Buy option at the displayed price, with PG Soft stating potential wins of up to x10,000 of the initial bet.
PG Soft’s spokesperson commented: “Monkey’s Wild Party is a riot of colour and mischief, taking players into an enchanted jungle where every spin sparks a fresh wave of wild reactions. The Wild Mushroom mechanic is the key to the game, with the climbing multipliers in Free Spins ensuring rewards build with every spin.”
The post PG Soft rolls out Monkey’s Wild Party slot with wild-conversion mechanic appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Collinge joins as Executive Vice President – Group Business Development & Strategic Partnerships, bringing 20+ years across retail and online gaming.
Soft2Bet has appointed Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships, adding him to its senior leadership team.
In the role, Collinge will focus on supporting Soft2Bet’s growth plans and strengthening relationships with operators and entertainment brands, the company said.
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, said: “Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”
Soft2Bet said Collinge brings more than 20 years of commercial, product and operational experience across retail and online gaming, including work with private equity-backed start-ups and multinational gaming groups. The company added that his background includes global sales, commercial strategy and business development, along with iGaming content, product development and studio management.
Soft2Bet also pointed to Collinge’s experience in the casino content vertical, which it said will support client needs analysis and solution optimization.
The post Soft2Bet hires Ryan Collinge as EVP for business development and partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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