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MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery

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EPOS technology company, MADIC UK, has partnered with the operator of The National Lottery, Allwyn, to integrate The National Lottery into its next generation EPOS solution, evoPOS.

The two companies are jointly launching a prototype of the National Lottery-integrated EPOS technology at the National Forecourt Show 2024 and will be displaying it for the first time at stand N20.

Demonstrating Allwyn’s continued investment in the retail channel and in in-store technology for the future, the partnership opens up future possibilities to make The National Lottery available at any EPOS or self-checkout integrated with MADIC UK’s evoPOS. It will also make National Lottery draw-based games available in forecourt environments through EPOS and forecourt self-checkouts for the first time – with MADIC UK being the only EPOS solution provider to offer this.

The technology will complement existing National Lottery terminals by offering more ways to sell National Lottery draw-based games conveniently to customers as part of other in-store and fuel purchases. Increasing sales opportunities for retailers, it works by printing Lotto, Set For Life, EuroMillions, Thunderball or HotPicks tickets on the EPOS till roll rather than via a standalone National Lottery terminal.

This represents a huge opportunity for Allwyn and The National Lottery and ties in with the operator’s long-term ambition to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects. The new technology will eventually open up alternative ways to reach new and existing National Lottery players, and is just one of many ways Allwyn is currently investing in retail – with all National Lottery retailers being central to its vision to grow The National Lottery responsibly over the next 10 years.

Allwyn’s Director of Channel Operations, Alex Green, said: “We’re delighted to be partnering with MADIC UK as we continue to invest in the retail channel and in in-store technology for the future. Offering innovative, alternative ways to buy National Lottery draw games makes them available to more players, whether new or existing, and this helps with our primary aim of raising more money for National Lottery-funded projects – with more people playing a little.”

Emma Baillie, Solutions Management Director, MADIC UK, said: “An integration with The National Lottery and evoPOS has been on our customers’ wish list since we launched the product. Being able to work with Allwyn to offer this solution to all our customers in the future is a huge milestone in our product’s evolution.”

The post MADIC UK Partners with Allwyn to Launch Prototype of evoPOS Integrated with The National Lottery appeared first on European Gaming Industry News.

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Atlaslive Marks Responsible Gambling Day and Reaffirms Long-Term Commitment

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On February 17, Atlaslive joined the global iGaming community in recognizing Responsible Gambling Day—a moment to reflect not only on industry growth but on how that growth is managed. Sustainable expansion is not driven by scale alone; it relies on responsibility, transparency, and player empowerment.

This year, regulators, operators, and advocacy organizations across Latin America and Europe emphasized the same principle: effective player protection depends on prevention, education, practical safeguards, and transparent processes.

As regulatory frameworks mature, licensing requirements increasingly embed stronger transparency and player protection standards. This reflects a shared understanding that regulated gambling can only succeed when operators, platform providers, and regulators align around harm prevention.

At Atlaslive, responsible play is embedded within the platform architecture. Configurable player limits and self-exclusion checks connected to market-standard exclusion systems ensure that users retain control over their participation. The objective remains consistent: gaming should remain entertainment, not a loss of control.

Industry-wide progress in age verification, automated safeguards, and compliance standards signals positive momentum. As regulatory expectations rise, trust becomes the foundation for sustainable engagement.

At Atlaslive, compliance is embedded directly into the platform’s architecture.

This includes:

  • GDPR-compliant data handling, ensuring strict data protection and privacy standards across regulated markets.
  • Built-in responsible gaming controls at the account level, allowing users to set deposit limits, session time limits, cooling-off periods, and self-exclusion preferences.
  • Automated self-exclusion verification, including regulatory API integrations where required, preventing re-registration when exclusion is active.
  • Real-time behavioral monitoring tools, enabling operators to identify and address potentially problematic gaming patterns.
  • System-level enforcement of player decisions, ensuring that activated restrictions cannot be overridden manually.

These safeguards operate automatically and consistently, reducing ambiguity and supporting transparent enforcement of regulatory standards.

As expectations continue to rise across markets, responsibility becomes measurable through system design, automated controls, and clear accountability. This structure contributes to a more stable and sustainable gaming environment.

“Responsible Gambling Day isn’t about a one-day marketing message. It’s about a year-long commitment — one that operators, regulators, and technology providers share. When the industry embraces responsible play not as a burden but as a foundation, we move closer to a future where gaming remains a source of entertainment, not a cause of harm.”
— Anastasiia Poltavets, CMO, Atlaslive

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Atlaslive Heads to SBC Summit Rio 2026 to Connect with the LATAM Market

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Atlaslive, a leading provider of scalable iGaming platform infrastructure, will participate in SBC Summit Rio 2026, taking place March 4–5, 2026, at Riocentro in Rio de Janeiro, Brazil. The summit is set to welcome thousands of professionals from the iGaming and sports betting sectors.

In Rio, Atlaslive representatives will meet with operator teams, partners, and other stakeholders involved in shaping the regional market.

Attendees can engage with the team to explore the Atlaslive platform ecosystem, covering Sportsbook, Casino, Risk Management, CRM, and Payments. The discussions will highlight how these elements operate as a unified infrastructure in daily business environments, alongside practical considerations such as handling traffic surges, meeting regulatory requirements, and optimizing player lifecycle processes.

“SBC Summit Rio brings together teams who are actively building and scaling in the region. For us, it’s an opportunity to exchange practical insights and discuss how infrastructure decisions impact performance in fast-moving markets.”
Bruno Almeida, Head of Sales LATAM,  Atlaslive

The team also invites participants to stop by the Business Lounge to connect, recharge between sessions, and continue conversations that define this year’s summit agenda.

Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. The all-in-one solution is available via White Label, Turnkey, and Sportsbook API Integration, giving operators full control over their operations, markets, and growth strategy.

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, and Payment Systems. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits

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Creedroomz is expanding its “Golden City” global tour, announcing its participation in two of the year’s most significant industry events: SBC Summit Rio and SiGMA Africa 2026. Following a landmark showing at ICE Barcelona, the live casino provider is set to showcase its powerhouse lineup of six brand-new game shows to the Latin American and African markets.

Creedroomz will be physically present at both summits, offering operators a firsthand look at localized gaming solutions:

  • SBC Summit Rio: 3–5 March 2026 | Stand A210 | Riocentro, Rio de Janeiro

  • SiGMA Africa: 3–5 March 2026 | Stand 061 | Cape Town, South Africa

The crown jewel of the showcase is the official release of Road to Eldorado. This isn’t just a game, it’s an epic journey. Players are transported to a legendary city of gold, where high-definition visuals and immersive storytelling meet massive win potential.

  • Epic Multipliers: Players navigate a visually stunning jungle to uncover hidden treasures with multipliers that skyrocket as they approach the golden city.

  • Four Legendary Bonus Rounds: The game features unique interactive rounds—Eldorado, Marble Race, Dice Fight, and Boom Blast—designed to bridge the gap between casual wheel-game players and slot enthusiasts.

Alongside its flagship, Creedroomz is pulling back the curtain on five additional high-velocity titles:

  • The Choice: A sleek “battle of destiny” where players rely on pure intuition to predict Red or Blue draws.

  • Avi Crash: A live-dealer take on the popular crash gaming genre, featuring real-time commentary and high-speed action.

  • Lucky Colors: A vibrant, fast-paced spectacle centered on instant results and color selection.

  • Bac Dice: A fusion of baccarat and dice mechanics featuring “Aurum” multipliers.

  • Crypto Market: A rapid-fire trading simulation that lets players predict market movements in real time.

The Eldorado Raffle at SBC Summit Rio
Visitors to the Creedroomz stands will have the exclusive chance to enter the Eldorado Raffle. Premium tech prizes include the brand-new iPhone 17 Pro and 5 Apple AirTags.

Why Visit Creedroomz?
“Brazil and Africa are core focuses for us, and there is no better stage than SBC Rio and SiGMA Africa to debut our most ambitious project yet,” says Hayk Tovmasyan, Head of Live Casino at Creedroomz.

“Our team will be on hand at both events to demonstrate how our localized solutions—including native-speaking dealers for the Brazilian market—can elevate brand performance and player retention. Join us at SBC Summit Rio (Stand A210) or SiGMA Africa (Stand 061) to experience the future of live gaming!”

The post From Rio to Cape Town: Creedroomz Brings the “Golden City” to Two Major Global Summits appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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