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7777 gaming expands presence in Romania through partnership with Avento Group

7777 gaming, a leading online casino content provider, has solidified its footprint in the Romanian market through a strategic partnership with Avento Group. Due to this partnership 7777 gaming’s portfolio of captivating casino games is now live on three prominent websites operated by Avento Group in Romania: Mr Bit, Frank Casino, and SlotV.
With over 80 immersive games, including top-performing titles like Cash 100, Club Mr. Luck, and Jinn, as well as recent releases such as Crazy 100 Bucks and King Cash 10, 7777 gaming aims to elevate the gaming experience for Avento Group players in Romania.
“Leveraging our partnership with Avento Group, we are excited to bring our diverse portfolio of premium casino games to their audience in Romania,” said Larisa Karaboycheva, Account Manager at 7777 gaming. “We are excited to continue our success story of delivering unparalleled entertainment to players across various regulated markets with Avento Group.”
Avento Group, known for its dedication to providing top-quality gaming experiences, expressed enthusiasm about the partnership. “We are thrilled to welcome 7777 gaming’s impressive selection of casino games to our top-notch brands in Romania,” commented Anastasia Ardelean, Head of Marketing and PR at Avento Group. “This collaboration strengthens our commitment to offering our players a diverse and exciting gaming environment.”
Last year, 7777 gaming became live on Avento Group’s MGA licensed operators, in 2024 went live on their brand-new Bulgarian website and now continues its journey of growth with Avento Group’s three brands in Romania.
The post 7777 gaming expands presence in Romania through partnership with Avento Group appeared first on European Gaming Industry News.
Doug Pollard
Pollard Banknote Awarded Contract by the National Lottery of Belgium to Deliver Omnichannel Gaming Platform

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Pollard Banknote Limited has announced that, following a notice of intent to award and a mandatory 15-day standstill period under Belgian procurement law, the National Lottery of Belgium has awarded the company a contract to deliver and operate a next-generation Gaming Platform. The new Gaming Platform from Pollard Banknote will securely support Loterie Nationale’s core business, including the sale of draw games, instant games and more, across both retail and online channels. Valued at approximately €177 million (CAD $289 million), the 12-year agreement—effective immediately—underscores Pollard Banknote’s global growth and leadership in digital lottery innovation.
This project is a key strategic advancement as it marks the first omnichannel deployment of Pollard Banknote’s Catalyst Gaming Platform—a future-ready solution designed to unify and elevate the player experience. Built on a cloud-native, microservices architecture, Catalyst delivers unrivaled flexibility and scalability to evolve with the Lottery’s changing needs, and brings everything together into one seamless ecosystem, including:
• Omnichannel Central Gaming System to seamlessly sell lottery products across retail and digital channels
• Player Account Management to securely manage player information, wallets and preferences
• Player Engagement Technology to enhance interactions and responsibly drive long-term player value
• Game Aggregation Bridge to deliver diverse game content from leading game providers in one unified player experience
• Instant Ticket Management System to optimize warehousing, inventory control and instant ticket distribution
• Integrated Marketing Engagement Platform to deliver personalised, data-driven experiences at every player touchpoint.
“This award represents a significant milestone in Pollard Banknote’s history. By choosing Catalyst to power its core operations, Loterie Nationale has not only placed its trust in us, but has also endorsed our vision for the future of lottery innovation. Together, we’re redefining the global standard for how lotteries engage with players—securely, responsibly, and seamlessly across channels,” said Doug Pollard, Co-Chief Executive Officer at Pollard Banknote.
The post Pollard Banknote Awarded Contract by the National Lottery of Belgium to Deliver Omnichannel Gaming Platform appeared first on European Gaming Industry News.
Beşiktaş Esports
HAVIT Partners with Three Top International Esports Teams to Expand Global Presence

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HAVIT, a leading global consumer tech brand, officially announced strategic partnerships with three internationally renowned esports teams: Brazil’s Vivo Keyd Stars, Turkiye’s Galatasaray Esports and Beşiktaş Esports. This marks a new stage in HAVIT’s global esports expansion, further strengthening its influence in the global esports ecosystem.
HAVIT has achieved remarkable results in the esports sector across both the Turkish and Latin American markets.
In Turkiye, HAVIT’s gaming headsets consistently rank No.1 on the leading platform Trendyol. To further integrate into the local esports ecosystem, HAVIT partners with Galatasaray Esports and Beşiktaş Esports, celebrated for their prestigious legacy and youthful energy, each with a massive fan base. This collaboration not only reinforces HAVIT’s market leadership but also deepens its connection with the local esports community.
Moreover, HAVIT enters the second year of its partnership with Vivo Keyd Stars, Brazil’s leading esports team, providing high-performance gaming gear to support the team’s play. With HAVIT’s gear and their own relentless drive, VKS won the championship in LTA South 2025 Split 3 and will represent Brazil at the 2025 League of Legends World Championship. This partnership underscores both the team’s strength and HAVIT’s commitment to empowering Brazil’s esports development.
Brand Vision: Build a Global Esports Network
This strategic partnership across Brazil and Turkiye is a key step in HAVIT’s regional market expansion and lays a solid foundation for HAVIT’s future presence in wider esports ecosystems of Europe, the Americas and beyond.
“Partnering with these teams is a crucial implementation of HAVIT’s ‘For Fun. For Games. For Champions’ vision. By merging technology with esports, we aim to inspire gamers worldwide to break boundaries and shape the future of gaming,” Doug Pollard said.
The post HAVIT Partners with Three Top International Esports Teams to Expand Global Presence appeared first on European Gaming Industry News.
Daniel Lundberg Chief Revenue Officer at Shuffle Up
REEVO Games Set to Power Shuffle Up’s Global Rollout

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REEVO is thrilled to announce a dynamic new partnership with Shuffle Up, a rising force in the online gaming industry. Through this collaboration, REEVO’s in-house casino games is now available on Shuffle Up’s innovative, multi-brand platform, bringing high-quality, high-performance content to a wider audience of players worldwide.
This partnership reflects REEVO’s ongoing commitment to expanding its footprint through collaborations that align with its core values of innovation, scalability, and excellence in user experience.
Karl Grech, Head of Business Development at REEVO, shared: “At REEVO, we’re focused on connecting our partners with premium content that drives engagement and long-term value. Our partnership with Shuffle Up is a strong strategic fit, we’re excited to see our games powering the next generation of online casino experiences as Shuffle Up prepares to make its mark on the industry.”
Now live with a powerful content portfolio and a future-facing platform architecture, Shuffle Up is perfectly positioned for rapid expansion across regulated markets. The partnership will help accelerate Shuffle Up’s content rollout while reinforcing REEVO’s aggregator advantage in competitive territories.
Daniel Lundberg, Chief Revenue Officer at Shuffle Up, added: “Partnering with REEVO gives us access to some of the industry’s most engaging and polished in-house games. With our launch now live, it’s crucial that we align with top-tier providers who share our vision for quality and scalability. REEVO fits that perfectly, we’re excited about what’s ahead.”
This partnership is another milestone in REEVO’s journey to becoming the go-to aggregation hub for forward-thinking operators and studios.
The post REEVO Games Set to Power Shuffle Up’s Global Rollout appeared first on European Gaming Industry News.
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