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John Bollom Highlights YGAM Contributions as Safer Gambling Charity Celebrates 10th Year

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As Bacta celebrates its 50th year, President John Bollom has expressed the trade association’s admiration and congratulations to safer gambling charity YGAM which is also marking a milestone anniversary in 2024.

YGAM, the award-winning charity which was founded by Lee Willows in 2014 with a mission to use education as a tool to raise awareness and help safeguard against gaming and gambling harms, has made a key contribution to the safer gambling debate delivering numerous projects many of which have been supported by Bacta members.

Heralding YGAM’s impact John Bollom noted: “After YGAM was founded by Lee Willows, Anne and Keith Evans joined the fledgling organisation in 2016 following the tragedy of their son Alan Lockhart’s suicide after years of gambling addiction. YGAM quickly became a powerful agency for change working in partnership with a broad church of stakeholders including Bacta and many of our members.

“As chief executive of YGAM Lee was instrumental in engaging with the industry and demonstrating how it was possible to work in partnership without fear of compromising on core principles.

“YGAM’s success can be measured both culturally and in terms of what it has delivered.

“Since 2014 its portfolio of evidence-based programmes has reached over 3-million children and young people. In addition 17,000 delegates have been trained by YGAM including more than 11,000 teachers.

“It’s this contribution which has earned it the respect and admiration of stakeholders including Parliamentarians, academics and the low stake land-based gambling entertainment sector represented by Bacta.”

The post John Bollom Highlights YGAM Contributions as Safer Gambling Charity Celebrates 10th Year appeared first on European Gaming Industry News.

Big Daddy Gaming

Big Daddy Gaming® goes live with casino games aggregator St8

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Big Daddy Gaming® has entered a content distribution partnership with St8, a fast-growing casino aggregator with a strong footprint across regulated European markets and a recent expansion into Canada.

Under the agreement, Big Daddy Gaming’s early portfolio will be integrated into St8’s single-API platform, providing operators with seamless access to the studio’s distinctive Reel Fun. Real Value. content offering.

This partnership is part of Big Daddy Gaming’s ongoing commercial momentum, supporting the newly launched studio’s expansion into key regulated European markets.

As part of the rollout, St8 will onboard an initial selection of Big Daddy Gaming’s early titles, including Going Ape, Legacy of Desperados, and Redneck Dynamite, all featuring high-impact mechanics designed to maximize operator value.

Leveraging St8’s established presence in multiple regulated markets and reputation for fast, stable integrations, the partnership offers Big Daddy Gaming® a scalable distribution channel to accelerate its European growth strategy.

Erland Hellström, CEO at Big Daddy Gaming®, said: “Partnering with St8 is a big step forward for us at this early stage. Their compliance credentials and strong operator network make them an ideal aggregator to help deliver our content to the right markets quickly and reliably. We are delighted to be working together and look forward to seeing our first titles go live through St8’s platform.”

Vladimir Negine, CEO at St8, added: “Big Daddy Gaming® is one of the standout new studios to launch this year, and their early portfolio shows real promise. Their creative DNA and focus on delivering genuinely entertaining content make them a valuable addition to our offering. We’re excited to introduce their first wave of titles to our operator partners and expect a strong reception from players.”

The post Big Daddy Gaming® goes live with casino games aggregator St8 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Denmark

ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up

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The partnership enhances ELA’s European strategy, bringing its high-quality creative portfolio to an important market.

ELA Games is excited to reveal a significant collaboration with Stake.dk, the Danish division of the globally recognized betting brand, Stake. The agreement will incorporate the creative excellence and strong performance of ELA Games’ expanding portfolio into the Stake.dk platform, enhancing the operator’s localized content selection.

With this collaboration, Stake.dk players will receive instant access to ELA Games’ distinctive “WinPot” features and narrative-based slots. The integration features the studio’s best-selling games alongside the visually captivating journey, Wealth of Legends. This partnership allows Stake’s Danish clients to access the same high-quality, engaging content that is contributing to ELA Games’ achievements throughout Europe.

Collaborating with a brand as internationally acknowledged as Stake marks a significant achievement in ELA’s growth approach, confirming its status as a preferred provider for Tier-1 operators in regulated markets such as Denmark.

“At Stake Denmark we are thrilled to welcome ELA Games as we continue to elevate our offering to the Danish market. Our goal has always been to provide local players with a world-class gaming experience, and integrating ELA Games’ high-performance portfolio, including fan favorites like Wealth of Legends is a major step toward that. Their unique mechanics and immersive storytelling perfectly complement our brand’s innovative edge, and we look forward to seeing our players engage with this exciting new content,” said Peter Eugen Clausen, Managing Director of Stake.dk

Marharyta Yerina, Managing Director of ELA Games, added: “Stake is one of the most bold and recognizable names in our industry, so launching with Stake.dk is a massive achievement for us. We know their players expect fast-paced, high-quality action, which is exactly what titles like It’s Shark Time and Cash of Gods deliver. We are thrilled to bring our vision of immersive gaming to their expanding Danish community.”

The post ELA Games Strengthens Danish Market Presence via Stake.dk Tie-Up appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brazilian market

ThrillTech enters Brazilian market with EstrelaBet

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ThrillTech, a global leader in side-bet jackpot technology for iGaming operators and game studios, has partnered with EstrelaBet to launch ThrillPots in the regulated Brazilian market. EstrelaBet has established a strong presence in Brazil by embracing innovation and collaborating with international technology partners, making it an ideal launch partner for ThrillTech’s market entry.

This partnership marks ThrillTech’s first operator deal in Brazil and follows the company’s expansion into the market under a regulated framework. Through the agreement, ThrillPots will be integrated into EstrelaBet’s platform as ThrillTech continues to grow its presence across Latin America’s regulated iGaming markets.

The EstrelaBet collaboration builds on a year of robust momentum for ThrillTech, following recent operator launches including a deal with NordPlay. In 2025, the company expanded its regulatory footprint to 10 jurisdictions, achieved ISO 27001 certification, and strengthened its senior leadership team in preparation for further geographic growth. ThrillTech’s ThrillPots and ThrillDrops products are now deployed across 10 regulated markets worldwide.

Ben Bradtke, Co-Founder of ThrillTech, said: “This partnership brings ThrillTech into Brazil, which is a market that’s developed fast and is setting the pace for regulated growth in the region. EstrelaBet knows the market inside out, and together, we’re bringing ThrillPots live and opening up new jackpot experiences for Brazilian players.”

Pedro Schmidt, Chief Commercial Officer for EstrelaBet, added: “This partnership introduces a new jackpot technology to the Brazilian regulated market. We are pleased to be among the first operators to make this solution available locally, expanding the range of experiences offered to our players while maintaining our commitment to responsible gaming.”

The post ThrillTech enters Brazilian market with EstrelaBet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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