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AI-Media Enters into Partnership with DAZN

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AI-Media, a global leader in end-to-end captioning technology solutions, has entered into a new partnership with DAZN, the global sports entertainment streaming platform. Through this collaboration, AI-Media will deliver live and recorded multi language and translated captioning using various solutions from its AI-powered LEXI Tool Kit.

DAZN Group is one of the world’s fastest-growing sports media platforms, and this partnership marks a significant moment in their commitment to inclusivity and accessibility of their content. Leveraging AI-Media’s LEXI Tool Kit, DAZN will seamlessly integrate live captions across its extensive and diverse premium sports content, enriching the viewer experience for millions worldwide.

Key highlights of this partnership include:

Cutting-Edge Technology: LEXI 3.0, AI-Media’s latest automatic captioning solution, introduces innovative features such as speaker identification and AI-powered caption placement, ensuring accuracy exceeding 98%. LEXI’s advanced vocabulary caters to region-specific nuances, including challenging pronunciations and complex spellings, enhancing the quality of sport content captioning.

Complete End-to-End Solution: DAZN will utilise AI-Media’s Alta IP caption Encoder for LEXI Live captioning delivery. Alta offers a virtualised, API-powered software solution tailored for IP video environments, ensuring seamless integration.

Expanded Language Support: Initial rollout includes Spanish and English captions for EMEA and US markets, with plans for additional languages through LEXI Translate, encompassing French, German, Italian, Arabic, Japanese and more. This supports DAZN’s global expansion strategy across its 120 channels, catering to diverse audiences worldwide.

Support for On-Demand FAST Channels: DAZN has implemented AI-Media’s LEXI Recorded solution for captioning pre-recorded content on their FAST (Free Ad-supported Streaming TV) Channels. LEXI Recorded, a newly launched solution in the LEXI Tool Kit, offers fast turnaround, highly accurate and low-cost captions – essential for high volume, time-sensitive captioning applications of recorded content.

Cost-Effective Solution: Transitioning from costly human captioning services to AI-Media’s LEXI platform enables DAZN to deliver multi-language captions across multiple channels at the same cost as human delivery, enhancing accessibility while optimising resources.

Mark Lovatt, General Manager of Global Strategic Accounts at AI-Media, said: “With this new agreement, we’re excited to bring live and recorded multilingual captions to DAZN viewers using our LEXI Tool Kit solutions. Choosing AI-Media for LEXI automated captioning underscores the impact of Artificial Intelligence on the industry. As the top automatic captioning provider, we’re uniquely positioned to deliver high-quality captions for DAZN at a lower cost. This partnership marks a milestone in our global sports market expansion, and we’re thrilled to work with DAZN to make their content accessible to all viewers through our leading automated captions.”

James Pearce, SVP of Broadcast & Streaming at DAZN, said: “DAZN is at the forefront of using technology to improve the enjoyment and viewing experience of fans. This partnership with AI-Media is another example of where DAZN uses best in class tech-based solutions to deliver the services and products that our customers want and expect. DAZN is all about putting customer choice at the centre of our offer, so we will be working hard to roll this out across all our services and looking forward to progressing this with AI-Media.”

The post AI-Media Enters into Partnership with DAZN appeared first on European Gaming Industry News.

Casino Content

Groove says its casino content library passes 20,000 games

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Groove says it has passed 20,000 titles in its aggregated casino content library, delivered to partners via “one API” and managed through its Groove Command back office.

The company said the catalogue includes slots, instant win games, table games, crash games, live dealer and arcade-style titles, plus “emerging verticals including sweepstakes and crypto-native content.” Groove added that the portfolio is now live and available to its partners worldwide.

Rachel Tourgeman, Head of Partnerships at Groove, said the company focuses on curation rather than chasing volume: “Twenty thousand games is a number. What matters is what sits behind it…” Says Tourgeman. “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove said recent integrations include KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it described as offering “proprietary mathematics with real-time RTP customisation.” The company said the additions were assessed for technical compatibility and “commercial distinctiveness.”

Yahale Meltzer, Co-Founder and CEO of Groove, positioned the milestone as part of a broader platform pitch: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” said Meltzer. “Twenty thousand games through a single API is not just scale. It is a statement. It says that Groove has become the default engine for operators who want to move fast, compete smart, and never compromise on content depth. But we are not stopping here. The next 20,000 will be even more selective, more integrated, and more aligned with where player behaviour is heading. Volume without curation is noise. We are building a signal.”

The post Groove says its casino content library passes 20,000 games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Octoplay integrates with Lottomart to expand UK distribution

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Octoplay has expanded its UK distribution through a new integration with operator Lottomart, making a selection of the supplier’s slot games available to Lottomart players.

Under the agreement, Lottomart has added five Octoplay titles to its casino library: Fire Rail Express: Hold & Win, Break the Diamond Piggy, 777 Hot Reels: Megacharged, Big Bang Bonus: Hold & Win and The Lucky Fella: Hold & Win.

Chris Ruddock, Commercial Director at Lottomart, said: “We’re always on the lookout for exciting content that adds something fresh to our portfolio, and Octoplay’s titles do exactly that. Their distinctive style, engaging mechanics, and wide range of themes make them a fantastic addition to our casino. We’re really looking forward to seeing how our players respond.”

Ralitsa Georgieva, Chief Executive Officer at Octoplay, added: “Going live with Lottomart adds another respected UK operator to our growing list of partners in the market. The UK remains a core pillar of our European strategy, and we are pleased to bring our portfolio to Lottomart’s players.”

The post Octoplay integrates with Lottomart to expand UK distribution appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Commercial Gaming

Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval

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Momentum Group and Fanatics have formed a strategic joint venture to run and expand Momentum’s licensed commercial gaming operations in the UAE, the companies said on 29 June, 2026. The partnership is based in Abu Dhabi and brings Momentum’s existing UAE commercial gaming licenses and operations into the new entity.

The joint venture will operate and grow the activities currently licensed to Momentum in the UAE, including lottery, iGaming, sportsbook, and content websites. Momentum said the General Commercial Gaming Regulatory Authority (GCGRA) has approved the change in control of Momentum’s existing licensed entities.

Scott Burton, Chief Operating Officer, Momentum Group, said:

“The UAE has built one of the world’s most carefully regulated commercial gaming markets, and this joint venture is a reflection of the confidence that brings. Combining Momentum’s regional experience with Fanatics’ global product capability creates a partnership well placed to grow alongside this market for the long term.”

Conor Grant, President, Fanatics Gaming, said:

“The UAE is establishing one of the most thoughtfully regulated commercial gaming markets in the world, and Momentum has demonstrated what a responsible, credible operation within it looks like. We are entering this market for the long term, committed to building something genuinely category-defining together.”

Momentum said the companies plan to invest through the joint venture in technology, product, and customer experience, and to advance responsible gaming and player protection in line with the GCGRA framework.

The post Momentum forms UAE commercial gaming JV with Fanatics after GCGRA approval appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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