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AI-Media Enters into Partnership with DAZN

Published

2 years ago

April 8, 2024

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Reading Time: 2 minutes

AI-Media, a global leader in end-to-end captioning technology solutions, has entered into a new partnership with DAZN, the global sports entertainment streaming platform. Through this collaboration, AI-Media will deliver live and recorded multi language and translated captioning using various solutions from its AI-powered LEXI Tool Kit.

DAZN Group is one of the world’s fastest-growing sports media platforms, and this partnership marks a significant moment in their commitment to inclusivity and accessibility of their content. Leveraging AI-Media’s LEXI Tool Kit, DAZN will seamlessly integrate live captions across its extensive and diverse premium sports content, enriching the viewer experience for millions worldwide.

Key highlights of this partnership include:

Cutting-Edge Technology: LEXI 3.0, AI-Media’s latest automatic captioning solution, introduces innovative features such as speaker identification and AI-powered caption placement, ensuring accuracy exceeding 98%. LEXI’s advanced vocabulary caters to region-specific nuances, including challenging pronunciations and complex spellings, enhancing the quality of sport content captioning.

Complete End-to-End Solution: DAZN will utilise AI-Media’s Alta IP caption Encoder for LEXI Live captioning delivery. Alta offers a virtualised, API-powered software solution tailored for IP video environments, ensuring seamless integration.

Expanded Language Support: Initial rollout includes Spanish and English captions for EMEA and US markets, with plans for additional languages through LEXI Translate, encompassing French, German, Italian, Arabic, Japanese and more. This supports DAZN’s global expansion strategy across its 120 channels, catering to diverse audiences worldwide.

Support for On-Demand FAST Channels: DAZN has implemented AI-Media’s LEXI Recorded solution for captioning pre-recorded content on their FAST (Free Ad-supported Streaming TV) Channels. LEXI Recorded, a newly launched solution in the LEXI Tool Kit, offers fast turnaround, highly accurate and low-cost captions – essential for high volume, time-sensitive captioning applications of recorded content.

Cost-Effective Solution: Transitioning from costly human captioning services to AI-Media’s LEXI platform enables DAZN to deliver multi-language captions across multiple channels at the same cost as human delivery, enhancing accessibility while optimising resources.

Mark Lovatt, General Manager of Global Strategic Accounts at AI-Media, said: “With this new agreement, we’re excited to bring live and recorded multilingual captions to DAZN viewers using our LEXI Tool Kit solutions. Choosing AI-Media for LEXI automated captioning underscores the impact of Artificial Intelligence on the industry. As the top automatic captioning provider, we’re uniquely positioned to deliver high-quality captions for DAZN at a lower cost. This partnership marks a milestone in our global sports market expansion, and we’re thrilled to work with DAZN to make their content accessible to all viewers through our leading automated captions.”

James Pearce, SVP of Broadcast & Streaming at DAZN, said: “DAZN is at the forefront of using technology to improve the enjoyment and viewing experience of fans. This partnership with AI-Media is another example of where DAZN uses best in class tech-based solutions to deliver the services and products that our customers want and expect. DAZN is all about putting customer choice at the centre of our offer, so we will be working hard to roll this out across all our services and looking forward to progressing this with AI-Media.”

The post AI-Media Enters into Partnership with DAZN appeared first on European Gaming Industry News.

Amigo Gaming

VeliGames adds 10 studios as content library tops 35,000 games

Published

48 minutes ago

April 14, 2026

Wladimir P.

veligames-adds-10-studios-as-content-library-tops-35,000-games

VeliTech’s aggregator names Amigo Gaming, Playnetic, FA CHAI Gaming and GameBeat among new partners.

VeliGames, the aggregation platform from VeliTech, has expanded its supplier roster with 10 additional content studios, the company said on 14 April 2026. The aggregator now offers “35,000+” games from “160+” suppliers via its Single API.

New providers now available through VeliGames are Amigo Gaming, Playnetic, FA CHAI Gaming, GameBeat, Ready Play Gaming, Slot Mart, Dynabit Gaming, EEAI, IMK 365 and Triple Cherry. VeliGames also distributes its exclusive in-house studios VeliPlay (crash and instant games) and Heaven of 7 (slots).

The company said the expansion is aimed at helping operators diversify and localise their game lobbies for emerging markets through a single integration. VeliGames said its catalogue spans slots, live casino, scratch cards, table and crash games, with tailoring for Asia, Africa and Latin America, including “regionally adjusted pricing” and back-office capabilities.

Irakli Kakhidze, CEO at VeliGames, said: “Our technology is shaped by real-world operator needs, and that’s why VeliGames is a plug-and-play solution that allows operators to access more than 35,000 titles from 160+ providers, plus market-ready customisation, and robust engagement and reporting tools.

“VeliGames has established itself as a partner that understands the business of gaming, not just the code, and these integrations are a testament to that.

“The Single API approach only delivers real value when it is built on battle-tested technology. That has made VeliGames the go-to choice for operators in high-growth markets across the world.”

Revaz Janelidze, Operations Lead at VeliGames, added: “At VeliGames, we live and breathe content, and that’s why we pull out all the stops to constantly bring remarkable providers to our platform.

“These are studios that are pushing boundaries to deliver never seen before themes, mechanics, bonuses and formats, and in doing so are tearing up the rulebook for iGaming content.

“We look forward to seeing our clients strengthen their casino lobbies with the likes of Amigo Gaming, Playnetic and others, while we’re already hard at work on the next round of integrations, so watch this space.”

The post VeliGames adds 10 studios as content library tops 35,000 games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Broadcaster Video on Demand

Comparasino launches three-month ITVX BVOD ad campaign

Published

48 minutes ago

April 14, 2026

Wladimir P.

comparasino-launches-three-month-itvx-bvod-ad-campaign

Leeds-based casino comparison platform spotlights its Recommendation Engine and Member Zone in exclusive ITVX placement.

Comparasino has launched a three-month Broadcaster Video on Demand (BVOD) advertising campaign running exclusively on ITVX, starting Tuesday 14 April, 2026. The Leeds-based online casino comparison platform said the campaign will run across ITVX premium prime-time programming and hit shows.

Check out the ad here: https://www.youtube.com/watch?v=pqAM4KOi3UQ

The company said the creative focuses on its proprietary Recommendation Engine, positioning it as an alternative to static casino list formats. Comparasino said the tool asks users for preferences such as bonuses, payment methods and minimum deposits, then returns matches from UK Gambling Commission (UKGC)-licensed brands.

Comparasino also pointed to its free-to-join Member Zone, which allows users to save preferences and a list of matches. The company said the portal’s automation engine surfaces new matches in real time as additional casino partners are added, and that members can receive brand-launch news and profile-based bonus offers.

Martyn Hannah, Co-founder and CEO of Comparasino, said: “Advertising on ITVX is a transformative step for us. For too long, the online casino search process has been a ‘one size fits all’ experience. Our mission is to humanise that journey by putting the player’s specific needs first.

“By launching this three-month campaign on a platform as prestigious as ITVX, we’re not just building brand awareness, we are showing the UK public that there is a smarter, safer and more tailored way to play.”

Comparasino said all brands featured on its platform are licensed by the UK Gambling Commission, positioning compliance and player protection as central to its UK-facing proposition.

The post Comparasino launches three-month ITVX BVOD ad campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

blask

Blask data: lottery drives 78% of France’s gambling search demand

Published

48 minutes ago

April 14, 2026

Wladimir P.

blask-data:-lottery-drives-78%-of-france’s-gambling-search-demand

New category-level analysis breaks down non-branded iGaming demand by vertical across France, Brazil, India, Italy and Switzerland.

Blask says lottery-related queries account for around 78% of total gambling search demand in France, outweighing online casino (~10%) and live dealer, betting and poker (each ~4%). The company positions the data as evidence that sports betting is not the primary driver of gambling demand in every market.

Blask said the figures come from non-branded search data and are part of a new category-level analysis feature designed to break down demand across verticals and subcategories within each market. The tool is intended to help operators compare player intent across jurisdictions, including “lottery in France, football betting in Brazil, or culturally driven formats in India.”

Outside France, Blask’s data shows Brazil is more betting-led, with online betting at ~52% of demand, which the company attributes largely to football. Lottery represents ~25%, fantasy sports ~11%, while casino (~6%) and live dealer (~2%) remain smaller segments.

India is described as more evenly distributed, with lottery at ~35% and live dealer at ~29%, and online casino, betting and fantasy each at roughly 10%. In Europe, Italy’s demand is reported as seasonally influenced by football, with fantasy sports leading at ~37%, while Switzerland is presented as casino-first, with online casino at ~38%.

Across the markets analysed, Blask said two themes recur: older categories often remain the biggest, and regulation heavily shapes demand. Where certain verticals are restricted, the company said interest tends to shift into adjacent or offshore segments rather than disappearing.

The post Blask data: lottery drives 78% of France’s gambling search demand appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.