Latest News
HBA Media Partners with Genius Sports
HBA Media announced a new partnership with Genius Sports to launch “Crown Jewels Racing Fantasy” (CJRFantasy) – the first international horse racing fantasy game.
As the established leader in the international distribution of horse racing media rights, HBA Media works with broadcasters worldwide representing renowned races including Royal Ascot, the Saudi Cup, the Breeders’ Cup, Hong Kong Jockey Club, as well as premium UK horse racing through HBA’s partnership with Racecourse Media Group.
CJRFantasy has been launched to help unify the global horse racing calendar, providing broadcasters and their fans around the world with a new platform to enhance their knowledge, compete with family and friends, and engage with the world’s most prestigious races.
For each race, players must select three horses, designating who will finish first, second and third. Double points will be assigned to one horse chosen as captain, while players must also answer a tie-breaker question on the winning distances. Each horse is assigned an XP where the lower their score, the more likely the horse is to win the upcoming race. Horses with higher XP who win will deliver more points, encouraging players to select from the full field.
HBA Media will promote the new CJRFantasy game through the international broadcast feed across the calendar year, connecting their gamification strategy with millions of horse racing fans worldwide. On-air graphics will encourage and engage viewers in the joys of the CJRFantasy game, which offers unique raceday experiences and VIP merchandise as prizes. In addition, on-screen talent and ambassadors that include horse racing’s finest Nick Luck, Michelle Yu, Tom Stanley and Frankie Foster will also host their own competitive leagues, enabling viewers to take on the professionals.
CJRFantasy is powered by Genius Sports – a global leader in building highly interactive and engaging fantasy, trivia and predictor tools for the NFL, FIFA, World Rugby, European Tour and MLB.
Frank Sale, Managing Director for HBA Media, said: “We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences. Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations and broadcasters) with a powerful and entertaining interactive tool. We are delighted to be able to launch CJRFantasy for the prestigious Dubai World Cup this Saturday.”
Judd Goldstein, Global Commercial Lead, Fan Engagement at Genius Sports, said: “HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world. CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.”
The post HBA Media Partners with Genius Sports appeared first on European Gaming Industry News.
Contributors Program
Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice
The Playa strategic advisor will publish on VIP operations, segmentation and retention, starting with an anonymous VIP Operations Survey 2026.
Gamblers Connect has confirmed Gali Hartuv, Strategic Advisor at The Playa, as the seventh voice to join its 2026 Contributors Program.
The independent B2B iGaming media platform said the programme will reveal one senior industry voice per month throughout 2026, with contributors publishing under the Gamblers Connect Contributor Editorial Code.
Gamblers Connect said Hartuv has more than 15 years’ experience in VIP management, including designing and optimising VIP programmes across more than 50 operator brands, and training “hundreds of professionals” now working in VIP roles across the industry.
Hartuv will publish across four areas: building VIP programmes that drive long-term value; AI-powered VIP identification and player segmentation; hyper-personalisation and retention strategy; and scaling VIP operations across different markets and cultures. His first contribution is a VIP Operations Survey 2026, an anonymous survey intended to benchmark how VIP teams work across iGaming operators, including portfolio sizing, tools, qualification thresholds, workflow standards and where time is spent during the week.
Partnerships and Operations Lead, Luka Dimitrijevic, said: “VIP management is where a great deal of an operator’s value is won or lost, and very few people can speak to it with Gali’s depth. He has spent his career turning high value player relationships into a discipline rather than guesswork, and he is refreshingly candid about what works and what does not. Through the Contributors Program he will share practical insight on VIP strategy, retention, and the smart use of AI, with content grounded in real results rather than recycled best practices.”
The post Gamblers Connect names Gali Hartuv as seventh 2026 Contributors Program voice appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 extends TonyBet partnership to Alberta after securing supplier registration
St8 has extended its partnership with TonyBet into Alberta, expanding their Canada footprint following an earlier launch in Ontario this year.
Under the expanded agreement, TonyBet will use St8’s game aggregation platform through a single API integration. St8 said this provides access to its wider catalogue of casino content for players in Alberta.
St8 said the Alberta rollout follows its newly acquired registration to operate in the province as an iGaming Services Supplier, allowing it to provide aggregation services to licensed operators in the market. The company said its platform connects partners to more than 200 game providers via a single API.
David Fall, Business Development Manager at St8, said:
“Entering Alberta’s regulated market is a strong step for St8 that represents our continued efforts to bring our offerings to as many territories as possible, delivering top-tier results for partnerships at the local, national and international stage. We share this commitment with TonyBet, a company that we are very fortunate to be working with so collaboratively and closely as we continue to grow our presence across North America.”
Kiryl Liudvikevich, Head of Product at TonyBet, said:
“We’re proud that our work with St8 has enabled us to continue expanding across Canada. Through St8’s aggregation platform, we can seamlessly access games from the industry’s leading providers via a single integration, helping us scale efficiently while maintaining a strong focus on the player experience. St8 has cemented itself as our go-to partner for expansion into regulated markets, and we look forward to continuing our collaboration as we grow into new jurisdictions.”
The post St8 extends TonyBet partnership to Alberta after securing supplier registration appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alberta
St8 continues partnership with TonyBet with an expansion into Alberta
The post St8 continues partnership with TonyBet with an expansion into Alberta appeared first on Americas iGaming & Sports Betting News.
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