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Wellness Cloud Appointed by 888 William Hill to Provide Comprehensive Wellbeing Support

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Leading UK wellbeing provider, Wellness Cloud, has been appointed by renowned gaming and betting company, 888 William Hill, to boost wellbeing support for its 11,000 employees around the world.

888 William Hill employees will join the Wellness Cloud hub, where they can benefit from the 100+ live talks and events they run each year on a range of topics related to wellbeing and health. They will also have access to a library of useful on-demand content and resources, including expert guides, podcasts, Q&As and workshops, available on both desktop and a cutting-edge mobile app.

In addition, Wellness Cloud will also be offering 888 William Hill employees one-to-one remote consultations with experts from their vast network of hand-picked and experienced specialists. Staff will have access to sessions in fertility, menopause, parenting, nutrition, sleep, and neurodiversity to ensure users are fully supported in these areas.

Karen Taylor, Founding Director at Wellness Cloud, said: “888 William Hill is setting the example for organisations in the betting and games industry on how to effectively support their most valuable resource – their people. By partnering with Wellness Cloud, their employees will gain access to a fantastic platform that can proactively and reactively support their wellbeing, whilst engaging them throughout the year with online talks and events. We’re the most comprehensive wellbeing provider on the market and our inclusive platform ensures that all employees have access to support that speaks to their wellness needs.”

Mark Skinner, Chief People Officer at 888 William Hill, said: “Ensuring that our colleagues feel valued and supported is extremely important for us at 888 William Hill. We’re thrilled to be working with Wellness Cloud to support colleagues in both their professional and personal wellbeing with access to a range of experts, live events and online content. We’re looking forward to seeing the impact that our new partnership will have on our colleagues across the world.”

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MGA Games launches Pharaoh’s Mystery slot with Super Respin feature

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MGA Games has launched a new video slot, Pharaoh’s Mystery, for the .com market on April 29. The game will also be released in Spain under the name Misterio del Faraón.

Pharaoh’s Mystery runs a 5×3 reel layout with 25 paylines. MGA Games said the game supports bets from €0.25 up to €25 and carries a top prize of €125,000.

The slot includes five special symbols: Wild, Scatter, Money, Collect, and Accumulative. It also features a Buy Free Spins option, enabling players to access bonus rounds directly.

MGA Games said the title includes a Super Respin mechanic that triggers at the end of the Free Spins screen, positioning it as a retention-focused release designed to increase engagement and average ticket for operators.

The post MGA Games launches Pharaoh’s Mystery slot with Super Respin feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bede Gaming

PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform

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PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.

The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.

Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.

PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”

The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bede Gaming

PointsBet Canada and Bede Gaming Launch New iCasino Partnership

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PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.

The Ontario-based sportsbook and casino operator, which powers its pointsbet.ca brand through a proprietary platform originally developed by its Australian-based parent company, sought a best-in-class external provider to deliver leading content aggregation and player engagement solutions for the legal Canadian iGaming market.

The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.

This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.

Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.

“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”

The post PointsBet Canada and Bede Gaming Launch New iCasino Partnership appeared first on Americas iGaming & Sports Betting News.

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