United Soccer League Announces Exclusive, Long-Term Partnership with Sportradar to Fuel its Global Growth

The United Soccer League (USL) announced a global, six-year partnership with Sportradar to drive fan engagement, through the application of innovative data and audio-visual products, for North America’s largest professional soccer organization.

As the USL’s Official Betting and Technology Partner, Sportradar now collects, licenses and distributes USL’s official betting and media data, as well as offer live streaming of USL competitions for sports betting to its global network of more than 900 regulated betting operators and 350 media outlets. The deal covers more than 600 USL matches per year across all three USL professional leagues, including USL Championship, USL League One and the newly formed USL Super League, set to launch in August 2024.

“The USL aims to be the most widely available league for fans both domestically and abroad. This partnership demonstrates a step forward in the betting and technology space for USL’s Men’s and Women’s professional leagues, and we are proud to grow with Sportradar – a leader in the business – as we have since 2018,” said USL Chief Commercial Officer Court Jeske.

“We are pleased to enter this partnership with North America’s largest professional soccer organization. Sportradar’s comprehensive products and solutions will enable USL to capitalize on opportunities across betting, media, and fan engagement, driving value for all stakeholders. This partnership strengthens our global portfolio of soccer rights, as we can leverage the data to develop highly innovative products and move up the value chain with our clients,” said Eric Conrad, EVP, Strategic Partnerships, US & LATAM at Sportradar.

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Additionally, the USL will continue to utilize Sportsradar’s Integrity Services, a partnership established in 2019. This collaboration encompasses bet monitoring facilitated by the Universal Fraud Detection System (UFDS), Intelligence and Investigation (I&I), Integrity Audit, and Education and Prevention initiatives, including anti-match fixing workshops.

The USL retained Sportfive to manage the negotiations with Sportradar. The USL has exclusively worked with Sportfive since 2019 to unlock the value of betting and media data for the organization.