Pragmatic Play Signs Multi-Product Betfounders Deal

Pragmatic Play, a leading content supplier to the iGaming industry, has boosted its footprint in Africa after partnering with major online casino platform, Betfounders.

The deal sees Pragmatic Play’s complete portfolio of Slots, Live Casino and Virtual Sport content integrated with the platform, giving operator partners access to an array of award-winning content, including popular titles like Sweet Bonanza, Gates of Olympus and Sugar Rush.

The partnership further fuels Pragmatic Play’s expansion in Africa, with tangible growth in targeted markets such as Kenya, Tanzania, Uganda and Ghana, among others. It is the latest partnership signed by Pragmatic Play in Africa, following continued expansion across the continent.

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Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, said: “Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider. With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands.”

Artur Harutyunyan, CEO of Betfounders, said: “Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth. Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play.”