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Abelson’s In-Play Pricing Solution Bolsters Betsson’s Scoring Power
Abelson Info reported that Betsson Group has become the latest recruit for its in-play Goalscorer Pricing & Settlement service (GPS).
The agreement sees Abelson delivering goalscorer and player card markets for over 120 global football competitions to the Stockholm listed multi-brand operator, Betsson Group.
The partnership follows news of a hugely successful period for Betsson, which recently declared a record 2023, with revenue rising by 22%. Betsson has shown a progressive strategy to deliver profitable growth through geographical expansion; highlighted by its notable rise in the Latam region. Integrating Abelson’s price feed allows the operator to further strengthen its football markets in these territories; seen as a key driving force in engaging local audiences.
In the last two years, Abelson has increasingly focussed on the Latam region and now delivers football goalscorer pricing from the top flight in Argentina, Chile, Colombia, Ecuador and Peru, alongside pricing for Brazilian Serie A & B and three of the top regional Campeonato tournaments. Abelson has also added Brazil’s Serie A to its detailed player props product, delivering key player stats pricing for player assists, shots, shots on target, shot method, passes, offsides, tackles, fouls and saves. The supplier is set to announce further additions in the region shortly.
Abelson Info’s specialist odds feed provides fully managed goalscorer markets both during pre-match and in-play with updated goal expectancies, using a combination of real time incident data and manual trading management, to maintain accurate pricing throughout matches. Partners benefit from accuracy of specialist compilers and a wider range of markets.
“We’re proud to be adding Betsson to our list of partners. We have broadened the coverage of our in-play product to accommodate its ambitious growth in target areas. We look forward to attracting an even wider audience and expect to see further growth within the region,” Reuben Thomas, Commercial Director at Abelson Info, said.