From 20th to 21st January, Boomerang Partners participated in the iGB Affiliate Barcelona 2026. This event once again brought together key players of the global affiliate marketing industry, serving as a platform for strategic discussions, partnerships, and knowledge exchange. Boomerang met with current and new affiliate partners, presented its latest expert product, the Sports Marketing and Betting Calendar 2026, and reaffirmed sports as its core strategic segment. Also, the company won the prestigious ‘Best Live Event Marketing Campaign’ award at the European iGaming Awards.

Sports as a strategic focus

For Boomerang Partners, sports is a long-term strategic vertical. The company aspires to become the world’s leading sports-focused affiliate program, backed by extensive experience and deep expertise. iGB Affiliate Barcelona provided an excellent opportunity to meet with affiliate partners and discuss collaboration for the current year, which can rightfully be called the Year of Sports, thanks to the FIFA World Cup 2026, the Olympic Winter Games Milano Cortina 2026, and numerous other tournaments across various sports.

Strategy sessions and analytics at the core

Boomerang Partners traditionally attends major industry events together with representatives of its in-house analytics team. During iGB Affiliate Barcelona, the company held a series of strategic sessions with affiliate partners, focusing on traffic planning, seasonality, and campaign efficiency.

This approach allows affiliate teams to meet not only Boomerang’s affiliate managers, but also the analysts behind the company’s strategies. As a result, exhibitions like iGB Affiliate Barcelona become effective spaces for in-depth discussions and long-term planning rather than surface-level networking.

A must-have tool for sports-focused affiliates

One of the key highlights of Boomerang Partners’ participation was the presentation of the Sports Marketing & Betting Calendar 2026. This exclusive guide was introduced as both a practical analytics product and a value-driven gift for affiliate partners.

The Calendar consolidates sports schedules, traffic peak predictions, GEO insights, industry trends summary, and expert recommendations into a single framework, helping affiliate teams plan campaigns throughout the year. It can provide practical value to experienced sports-focused affiliates in shaping their strategies. Newcomers starting in the vertical will gain valuable insights into many nuances of working with sports traffic, such as the importance of tailoring campaigns to specific tournament phases (pre-event, during the competition, or post-event).

Booth concept and sports-focused activations

Boomerang Partners’ booth reflected the company’s sports-first positioning. All on-booth activities were built around sports engagement – from interactive mechanics to branded giveaways.  All of this reinforced the message that Boomerang speaks the language of sports affiliates and understands their needs.

So, among all those who downloaded the Sports Marketing & Betting Calendar 2026 via QR code at the booth during the exhibition, a fully-funded trip and accommodation in Milan was raffled, including tickets to a home match of the Club at the iconic San Siro Stadium.

Looking ahead

Boomerang Partners encourages affiliate teams to stay up to date on upcoming updates and to actively use analytical tools when planning sports campaigns. Tools like the Sports Marketing & Betting Calendar 2026 are designed to help partners anticipate traffic peaks, optimize strategies, and drive sustainable growth in the sports vertical.

Darina Sharban, Affiliate Team Lead at Boomerang Partners, commented:

“iGB Affiliate Barcelona is always about quality conversations. This year, we saw strong interest from partners who already work with sports traffic and want deeper analytics to scale their campaigns. Such opportunities are provided to them by our Sports Marketing & Betting Calendar 2026.”

Kristina Shkredova, Affiliate Team Lead at Boomerang Partners, said:

“What stood out was how many discussions went beyond campaign planning. Partners were focused on seasonality, long-term planning, and how to prepare for major sports events in advance.”

Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, added:

“Events like this allow us to align expectations. When affiliate partners see our analytics approach and tools like the Sports Marketing & Betting Calendar, conversations become much more strategic.

Well-deserved recognition

During iGB Affiliate Barcelona, the winners of the European iGaming Awards were announced. Boomerang Partners won in the category ‘Best Live Event Marketing Campaign’. In doing so, the jury rightfully acknowledged the company for its outstanding execution of the Golden Boomerang Awards ceremony at the legendary San Siro Stadium in Milan in May 2025. The event was combined with an exclusive networking and a charity auction. The participation of AC Milan Legend Andrea Pirlo, who presented awards in 11 categories, gave the ceremony a special status.

With iGB Affiliate Barcelona 2026 behind them, Boomerang Partners continues to focus on analytics, expertise, and long-term partnerships – keeping sports at the center of its affiliate strategy. Download the Sports Marketing & Betting Calendar 2026 on the company’s official website and plan your sports traffic campaigns effectively.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Partners of the Agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 10+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The global results of the Blask Awards 2025 mark a decisive shift in how leadership is defined in the iGaming industry. Instead of juries, submissions or sponsorship packages, the awards rely entirely on data, measuring real demand, competitive strength and scalable performance across regulated markets worldwide.

At the center of this year’s global rankings stands Betano, which emerged as the most consistently dominant licensed operator across multiple continents. But the broader picture is more complex: a market where leadership fragments by region, speed of growth matters as much as scale, and games increasingly outperform brands in cross-border reach.

“Data is the jury,” said Max Tesla, co-founder and CEO of Blask. “In Blask Awards, brands don’t compete with those who submitted a form, they compete with the entire market”

Global operator rankings

Across worldwide categories, Betano claimed a commanding share of top honors:

• Leader of the Blask Year, awarded to the operator with the highest total number of Blask Awards in 2025
• Top CEB Performer, recognizing the strongest aggregate revenue baseline across regulated markets
• Blask Index Leader, reflecting the highest cumulative demand across licensed geographies
• Demand Surge of the Year, for the single largest 30-day demand increase recorded globally

Other global distinctions highlight how varied leadership has become:

• Fastest-Growing Brand: MrQ, posting the strongest year-over-year growth in demand
• Baseline Breakout: LakiWin, delivering the fastest increase in revenue baseline
• Top #1 Footprint: betPawa, holding the largest number of #1 market positions globally
• The Monopolist: Singapore Pools, achieving the single highest market power concentration in a regulated market

Together, the results show that global leadership is no longer defined by size alone. Momentum, efficiency and consistency increasingly matter as much as footprint.

Games and providers: global reach beats local borders

If operator leadership fragments by geography, games tell a different story.

In provider and game categories, Pragmatic Play dominated the global rankings, driven by the extraordinary reach of Gates of Olympus 1000, which won: Operator Footprint Champion, Lobby Legend, Slot of the Year

Pragmatic Play also secured Largest Catalog Provider and Full-Shelf Takeover, reflecting unmatched breadth and distribution.

Other game-level winners highlight emerging dynamics:

• Game Demand Leader: Chicken Road by InOut Games
• Breakout Game of the Year: Roulette European by 7777 gaming
  Crash Game of the Year: Aviator by Spribe

Unlike operators, games increasingly scale globally, with player preferences converging across continents.

A different kind of award — and a long-term play

Blask Awards operate without applications, fees, sponsorships or jury voting. Winners are identified algorithmically, using Blask’s proprietary metrics — including Blask Index, BAP and CEB — across regulated markets only.

“This isn’t about trophies,” Tesla said. “It’s about creating a shared, verifiable language for the industry: one where anyone can open the data and see why a brand won. We’re not stopping here. Each year, the coverage gets wider, the benchmarks sharper, and the comparison fairer.”

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