Baltics
Lithuania Mulls Cracking Down on Gambling Ads
Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.
Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.
If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.
Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.
It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.
Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.
The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.
The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.
Aurimas Šilys
REEVO Announces Partnership with Betsafe
REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.
Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.
Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.
This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.
Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market
Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.
The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.
Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.
“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.
Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.
No changes will be made to player data handling, and no user information is transferred as part of the transaction.
The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.
The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Aurimas Šilys
REEVO Partners with Betsson Lithuania
REEVO has announced a new partnership with Betsson Lithuania, strengthening REEVO’s growing footprint across Europe’s regulated markets and marking an exciting step in the company’s expansion into the Baltics.
Through this collaboration, REEVO will provide its aggregation solution to Betsson Lithuania, enabling the operator to expand its casino offering with access to a wide selection of high-quality third-party content through a single integration. This partnership reinforces REEVO’s mission to simplify content delivery and empower leading operators with an efficient and scalable aggregation ecosystem.
Betsson AB is a global online gambling company operating more than 20 online gaming brands and offering casino, poker, bingo, sportsbook and scratch card products. In Lithuania, Betsson operates under its flagship Betsson brand, delivering a trusted digital entertainment experience to the local market.
For REEVO, this partnership represents another important milestone as the company continues to secure strategic collaborations with top-tier operators across key European territories.
Karl Grech, Head of Business Development at REEVO, said: “Lithuania is an exciting market with huge growth potential, and partnering with Betsson is a strong move forward for REEVO. Betsson is a respected name in the industry with a strong presence in the Baltics, and we’re proud to support their platform through our aggregation solution. This collaboration reflects our continued focus on expanding in regulated markets and delivering a content ecosystem that helps operators strengthen their offering and drive long-term engagement.”
Aurimas Šilys, Managing Director Baltics at Betsson Group, added: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”
By launching with Betsson in Lithuania, REEVO continues to build momentum in the region and further expand its international distribution network, offering operators the flexibility and efficiency required to scale quickly in competitive regulated markets.
The post REEVO Partners with Betsson Lithuania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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