Latest News
Bettormetrics Secures Series A Funding from Bettor Capital and Velo Partners
Sports betting analytics specialist Bettormetrics has secured Series A funding from Bettor Capital and Velo Partners, to build out their advanced Sports book analytical platform and services.
Bettormetrics launched in 2022 and already has several tier 1 bookmakers in the US and Europe using their cloud-based analytics technology. The company is seeking to expand their client base to leverage their next generation services and expertise to optimise their trading desk’s performance.
Exploiting the latest big data technologies, Bettormetrics has pioneered a data lead revolution in trading, using statistics to identify trends and patterns of profitable behaviour ensuring their clients have an advantage on their competitors.
Robert Urwin, Co-founder and CEO of Bettormetrics, said: “We are delighted to be working with specialist investors who share our vision of data driven Sportsbook optimisation. Big data analytics are a game changer when it comes to identifying and removing the key repeating deficiencies in trading operations. Most sports desks are completely unaware of the impact poor suspension and price position can have on their overall GGR. Our clients tend to be progressive data centric companies who are looking to use cutting edge analytics to deliver a sustainable competitive advantage, and a significant uplift in GGR.”
Peter Heneghan of Bettor Capital said: “We are excited to back the Bettormetrics team as they continue to deliver significant value to sports betting trading teams with their industry-leading trading analytics platform. Rob, Roger and the rest of their team have first-hand experience dealing with the challenges that trading teams face on a daily basis, and are on a mission to provide a solution to help trading teams navigate these challenges. With the continued proliferation of in-play betting and a greater number of betting markets being offered, there is strong market demand for more powerful analytical tools to monitor pricing, risk management and betting activity in real-time, and the Bettormetrics team has built a platform that helps operators solve these to maximize the efficiency of their trading operation.”
Evan Hoff of Velo Partners said: “We are thrilled to continue our support for Bettormetrics as they embark on this exciting phase of growth. Bettormetrics has demonstrated unparalleled prowess in the sports betting analytics space, providing indispensable insights for operators in an increasingly dynamic market. We believe in the transformative power of data-driven solutions, and Bettormetrics is at the forefront of driving positive change in trading operations.”
Compliance Updates
Platipus Granted UK B2B Licence
Platipus Gaming has secured a B2B license to function in the United Kingdom. This license permits the company to supply gaming content to operators licensed in the UK and marks an important achievement in Platipus’ continuous emphasis on regulatory compliance, operational uniformity, and responsible product delivery.
The UK Gambling Commission (UKGC) is acknowledged worldwide for its comprehensive regulatory structure and exceptional benchmarks in safeguarding players, ensuring technical compliance, and overseeing operations. Obtaining a UK B2B licence verifies that Platipus’ products, operational methods, and development strategies adhere to these criteria, showing that the firm can deliver content in line with rigorous regulatory requirements.
Importance for Operators
Collaborating with a Platipus-licensed provider allows UK-licensed operators to guarantee that content complies with UKGC standards. This minimizes the requirement for extra regulatory evaluations and facilitates more seamless incorporation of third-party content into licensed activities. All products are created and provided with a focus on responsible gambling and player safety, conforming to the technical and operational criteria set by the Commission.
Strategic Significance for Platipus
The UK licence showcases Platipus’ philosophy of compliance by design. Regulatory factors are incorporated early in the development process instead of being treated as a final review point. This method guarantees that products, processes, and operational frameworks are ready for regulated settings from the beginning.
Being regulated by the UKGC also allows Platipus to participate in other markets, where UK standards frequently serve as reference points. The license backs the company’s objective of ensuring steady product quality, dependable operations, and accountable content provision in various regions.
Priscila Ribeiro, Chief Strategic Officer, said: “Obtaining a UK B2B licence confirms that our internal processes, development approach, and products meet the regulatory expectations of one of the most scrutinised iGaming markets globally. It allows us to operate with UK-licensed operators within a clear compliance framework.”
Viktoriia Andreasen, Head of Marketing: “The UK market is highly structured and regulated, with detailed expectations for content providers. Holding this licence allows Platipus to engage with licensed operators while maintaining consistent operational and compliance standards, and ensures our content is designed and delivered responsibly.”
A Milestone for Operational Maturity
With its B2B license in the UK, Platipus Gaming begins a new phase of compliant operations. The license demonstrates the organization’s dedication to enduring operational dependability, adherence to regulations, and accountable product provision. It further verifies that Platipus is capable of providing content in one of the most strictly regulated iGaming markets globally, with all technical, operational, and compliance standards met.
This milestone signifies more than just an expansion in geography. It indicates that Platipus has organized procedures, strong governance, and a development approach centered on compliance, establishing a basis for ongoing regulated activities and sustainable growth across various markets.
The post Platipus Granted UK B2B Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
How to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards
Starting March 1, 2027, Finland’s gambling authority will begin handling online gambling license requests in anticipation of the iGaming market launch on July 1, 2027.
The necessary secondary legislation and associated technical requirements for effectively submitting an iGaming license application are anticipated to be released soon.
While the precise details remain unclear, it is evident that Finnish regulations will significantly differ from those in other Nordic countries, like Sweden or Denmark.
Due to these developments, Gaming in Finland will host a webinar on Thursday, March 5 at 14:00 CET/15:00 EET, titled “How Finland is different.”
Gaming in Finland founder Willem van Oort commented: “If you are considering entering the Finnish iGaming market, this webinar comes at a most opportune time: one or perhaps two weeks after the publication of the secondary legislation that is necessary to submit your license application. Naturally, we are particularly grateful to our local partners for helping us make sense of the license application process and the associated technical requirements.”
Topics and speakers
The webinar will cover the following topics:
Regulatory update
FAQ: The license application form
Technical requirements & acceptable solutions
At present, the following speakers have been confirmed:
Morten Ronde, Founding Partner, Nordic Legal
Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
Technical expert, Ubetec
Registration
Registration for the Gaming in Finland webinar is now open: https://us02web.zoom.us/webinar/register/WN_z604czymTd6un1ER7Lu0ng#/registration
The post How to Apply for a Finnish iGaming License: Gaming in Finland Webinar on Application Steps and Technical Standards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
affiliate platform
Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program
Gamblers Connect, the award‑winning iGaming media and affiliate platform, has welcomed Ihor Zarechnyi, CEO and Founder of NeverEnding, as the latest expert in its Gamblers Connect Contributors Program.
Zarechnyi becomes the second established industry professional to join this curated roster, which prioritizes experienced practitioners over guest bloggers and emphasizes real‑world insight from leaders with “skin in the game.”
As head of NeverEnding, a dynamic iGaming studio built to eliminate bureaucracy and drive innovation, Zarechnyi brings a performance‑driven approach, rooted in his “Games, Growth, and No Excuses” philosophy. In his new role as one of the program’s 12 contributors, he will offer behind‑the‑scenes perspectives on building a game studio from scratch and launching effective global content strategies based on his extensive executive experience.
Gamblers Connect’s Founder, Gjorgje Ristikj, highlighted Zarechnyi’s unique outlook on product development. Ristikj noted that Zarechnyi’s “B2B backed by B2C power” approach focuses on creating games that deliver genuine market traction and strong player engagement — a shift away from superficial visibility toward meaningful industry impact. This aligns with the platform’s goal of delivering high‑value educational content on game mechanics, technological stability, and real operational challenges.
The post Ihor Zarechnyi signs up to the Gamblers Connect Contributors Program appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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