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Bettormetrics Secures Series A Funding from Bettor Capital and Velo Partners
Sports betting analytics specialist Bettormetrics has secured Series A funding from Bettor Capital and Velo Partners, to build out their advanced Sports book analytical platform and services.
Bettormetrics launched in 2022 and already has several tier 1 bookmakers in the US and Europe using their cloud-based analytics technology. The company is seeking to expand their client base to leverage their next generation services and expertise to optimise their trading desk’s performance.
Exploiting the latest big data technologies, Bettormetrics has pioneered a data lead revolution in trading, using statistics to identify trends and patterns of profitable behaviour ensuring their clients have an advantage on their competitors.
Robert Urwin, Co-founder and CEO of Bettormetrics, said: “We are delighted to be working with specialist investors who share our vision of data driven Sportsbook optimisation. Big data analytics are a game changer when it comes to identifying and removing the key repeating deficiencies in trading operations. Most sports desks are completely unaware of the impact poor suspension and price position can have on their overall GGR. Our clients tend to be progressive data centric companies who are looking to use cutting edge analytics to deliver a sustainable competitive advantage, and a significant uplift in GGR.”
Peter Heneghan of Bettor Capital said: “We are excited to back the Bettormetrics team as they continue to deliver significant value to sports betting trading teams with their industry-leading trading analytics platform. Rob, Roger and the rest of their team have first-hand experience dealing with the challenges that trading teams face on a daily basis, and are on a mission to provide a solution to help trading teams navigate these challenges. With the continued proliferation of in-play betting and a greater number of betting markets being offered, there is strong market demand for more powerful analytical tools to monitor pricing, risk management and betting activity in real-time, and the Bettormetrics team has built a platform that helps operators solve these to maximize the efficiency of their trading operation.”
Evan Hoff of Velo Partners said: “We are thrilled to continue our support for Bettormetrics as they embark on this exciting phase of growth. Bettormetrics has demonstrated unparalleled prowess in the sports betting analytics space, providing indispensable insights for operators in an increasingly dynamic market. We believe in the transformative power of data-driven solutions, and Bettormetrics is at the forefront of driving positive change in trading operations.”
BetConstruct
BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026
The deal includes a fee waiver across its core suite plus setup and third-party integration discounts for the first three months.
BetConstruct AI has launched a World Cup 2026-focused commercial offer that waives fees for operators across its sportsbook and other core products for three months.
Under the terms published in the release, the company is offering “Complete fee waiver for the first 3 months across Sportsbook, CreedRoomz, Popok, Pascal, Choice, Virtual Sports, and Poker Network,” alongside a “SETUP DISCOUNT (50%)” for “all global market entry setups.” It is also applying a “3RD PARTY INTEGRATION (51%)” discount to “all 3rd Party Game Providers for the first 3 months.”
BetConstruct AI also included two complimentary add-ons it said would be available at “€0 cost” to partners. “Powerfull (Pre-Tournament)” is scheduled to run “8–10 weeks before kickoff” and is positioned around “weekly turnover challenges,” with prizes including “Free Bets (€1–€1,000) or a World Cup Final ticket,” which the company said are “100% funded by BetConstruct AI.”
The second product, “Bet on League (In-Tournament),” is described as an iFrame-based tournament hub that “requires no UI rebuilds,” with features including “an integrated module resembling a prediction market and personalized bet suggestions driven by AI.”
The company framed the campaign around operators preparing for what it called “the highest-concentration betting opportunity of the next four years,” referring to the 2026 FIFA World Cup.
More data as follows:
- BetConstruct: https://www.betconstruct.com/ Official company site for product and commercial context referenced in the offer.
- FIFA World Cup 2026: https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canada-mexico-usa2026 Authoritative tournament reference to support the timing and context of the World Cup 2026 campaign.
- BetConstruct AI: https://www.betconstruct.com/ Use for verification of the ‘BetConstruct AI’ naming and related product descriptions if published on the company domain.
The post BetConstruct AI offers operators three months free sportsbook access ahead of World Cup 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
Endorphina Now Licensed B2B Gaming Supplier in Ontario
Endorphina Limited, a leading provider of certified online slot games, has successfully obtained a Gaming-Related Supplier registration in Ontario, Canada, one of the most regulated iGaming markets globally.
The registration, issued by the Alcohol and Gaming Commission of Ontario (AGCO), authorizes Endorphina to supply its gaming content to licensed operators within the province. This milestone marks an important step in the company’s long-term expansion strategy focused on regulated markets, strengthening its presence in North America and enhancing its global footprint.
“Securing approval in Ontario is a significant achievement for Endorphina. It confirms the quality of our products, the strength of our compliance framework, and our readiness to operate in highly regulated environments,” said Head of Compliance at Endorphina, Džangar Jesenov.
Endorphina continues to invest in the development of proprietary online slot games, delivering innovative content tailored to the evolving requirements of international markets.
With a portfolio of 200+ premium slots, the company has built strong partnerships with 6,000+ operators worldwide. It holds an active presence in over 50 jurisdictions, ensuring compliance in regulated markets across Europe, Latin America, and beyond.
With the Ontario registration, the company is well-positioned to expand partnerships with licensed operators and further solidify its reputation as a trusted B2B supplier in the global iGaming industry.
The post Endorphina Now Licensed B2B Gaming Supplier in Ontario appeared first on Americas iGaming & Sports Betting News.
data ethics
Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter
Organisers say the agenda will cover safer product design, regulation, data ethics and AI, with limited places still available.
The Ethical Gambling Forum will take place on 28/29 April in Leeds, UK, with Flutter hosting the event. Organisers say the annual gathering will bring together regulators, operators, technology suppliers, researchers and advocates to discuss ethical and responsible gambling.
According to the organisers, this year’s programme will focus on responsible product design, player protection, regulatory evolution, data ethics and the use of emerging technologies including AI. The agenda is set to include keynote sessions, panel debates, case studies and roundtable discussions.
“Ethical leadership isn’t optional anymore; it’s the foundation of the industry’s future,” said Adrian Sladdin, Co-Founder of the EGF. “This Forum is where meaningful progress happens.”
The organisers said limited spaces remain and directed interested attendees to the event website for registration and the full programme.
More data as follows:
- Ethical Gambling Forum (EGF) event website: https://www.egf.events Official source for registration and programme details referenced in the release.
- Flutter Entertainment: https://www.flutter.com Host company named in the release; readers may want corporate context.
- UK Gambling Commission: https://www.gamblingcommission.gov.uk Primary UK regulator relevant to discussions of compliance and regulatory evolution.
The post Ethical Gambling Forum lands in Leeds on 28–29 April, hosted by Flutter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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