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Bettormetrics Secures Series A Funding from Bettor Capital and Velo Partners
Sports betting analytics specialist Bettormetrics has secured Series A funding from Bettor Capital and Velo Partners, to build out their advanced Sports book analytical platform and services.
Bettormetrics launched in 2022 and already has several tier 1 bookmakers in the US and Europe using their cloud-based analytics technology. The company is seeking to expand their client base to leverage their next generation services and expertise to optimise their trading desk’s performance.
Exploiting the latest big data technologies, Bettormetrics has pioneered a data lead revolution in trading, using statistics to identify trends and patterns of profitable behaviour ensuring their clients have an advantage on their competitors.
Robert Urwin, Co-founder and CEO of Bettormetrics, said: “We are delighted to be working with specialist investors who share our vision of data driven Sportsbook optimisation. Big data analytics are a game changer when it comes to identifying and removing the key repeating deficiencies in trading operations. Most sports desks are completely unaware of the impact poor suspension and price position can have on their overall GGR. Our clients tend to be progressive data centric companies who are looking to use cutting edge analytics to deliver a sustainable competitive advantage, and a significant uplift in GGR.”
Peter Heneghan of Bettor Capital said: “We are excited to back the Bettormetrics team as they continue to deliver significant value to sports betting trading teams with their industry-leading trading analytics platform. Rob, Roger and the rest of their team have first-hand experience dealing with the challenges that trading teams face on a daily basis, and are on a mission to provide a solution to help trading teams navigate these challenges. With the continued proliferation of in-play betting and a greater number of betting markets being offered, there is strong market demand for more powerful analytical tools to monitor pricing, risk management and betting activity in real-time, and the Bettormetrics team has built a platform that helps operators solve these to maximize the efficiency of their trading operation.”
Evan Hoff of Velo Partners said: “We are thrilled to continue our support for Bettormetrics as they embark on this exciting phase of growth. Bettormetrics has demonstrated unparalleled prowess in the sports betting analytics space, providing indispensable insights for operators in an increasingly dynamic market. We believe in the transformative power of data-driven solutions, and Bettormetrics is at the forefront of driving positive change in trading operations.”
DR Gaming Technology
DR Gaming Technology Appoints Stephane Henault as Director of Technical Services
DR Gaming Technology (DRGT) has appointed Stephane Henault – formerly of Light & Wonder, Scientific Games and Bally’s – as its new director of technical services.
The newly created role comes amid pending deals for DRG that will see it expand in Latin America and Africa.
“This is an important appointment for DRGT as we continue to scale our operations globally,” said company CEO Marco Herrera.
“Stephane brings a wealth of technical and operational experience, as well as a deep understanding of the evolving needs of casino operators. His expertise will be instrumental in further strengthening and streamlining the services we provide to our partners.”
“I see this opportunity as the perfect way for me to re-connect with operator partners directly, leveraging the experience gained over the last three decades working for both a start-up, and of late, a massive multinational, and to contribute in a very practical way to their day-to-day success,” said Henault.
“DRGT’s current growth trajectory presents an exciting challenge, particularly in ensuring that as the business expands, its technical service delivery remains efficient, scalable, and aligned with operator requirements.
“Being part of that journey and helping to build processes and structures that support it, is hugely motivating. Right now, I wake up every morning with a spring in my step – that’s special.”
The post DR Gaming Technology Appoints Stephane Henault as Director of Technical Services appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Spotlight Sports Group Expands its Smart View Global Footprint to Hong Kong
Spotlight Sports Group has launched Smart View for Hong Kong racing, extending the Smart View Engine’s global footprint into one of the sport’s most high-value and internationally recognised betting markets. The product gives operators a proven, scalable tool for engaging Hong Kong racing audiences with data-driven insight. Smart View evaluates hundreds of variables for every runner across seven key performance attributes: Ability, Trainer, Jockey, Course suitability, Distance suitability, Ground effectiveness and Draw bias, distilling that analysis into one clear, definitive rating for every runner.
Happy Valley and Sha Tin are among the sport’s most iconic venues, yet for many punters outside the territory the runner cohort, made up largely of horses bred and raced overseas, can feel unfamiliar. Smart View draws on 40 years of proprietary Racing Post data to remove that barrier, giving punters the context and confidence to engage with one of the sport’s great markets without having to be an expert in it.
The launch adds Hong Kong to an international portfolio that now spans the UK and Ireland, France, USA, UAE, South Africa and Australia.
Sam Houlding, Managing Director of B2B at Spotlight Sports Group, said: “The Racing Innovation Blueprint we unveiled in January set out an ambitious year of product development for Spotlight Sports Group. Smart View for Hong Kong is the latest delivery against that commitment. Hong Kong is one of the world’s premier racing territories, renowned for the quality of its racing and the scale of its betting market. As a data led product Smart View was built to work anywhere in the world and adding Hong Kong is an important milestone as we continue to deliver world-class racing products to our partners around the globe.”
The post Spotlight Sports Group Expands its Smart View Global Footprint to Hong Kong appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Cameron Flood
Yaspa welcomes Cameron Flood as new Head of Product
Yaspa, a prominent fintech focused on payment and identity solutions, has declared the hiring of Cameron Flood as Head of Product for the UK and Europe. In his new position, Flood will manage all product development and launches for Yaspa in the UK and European markets.
Flood is a seasoned product leader who most recently held the position of Head of Product at Shieldpay, a fintech focused on streamlining payments in markets with high value and large volume. In this position, he directed the product strategy and implementation for the firm’s digital escrow and payment solutions, emphasizing the simplification of intricate financial processes and guaranteeing security in critical transactions, ideally equipping him to spearhead Yaspa’s product development in European iGaming markets.
Prior to this, Flood established a strong background in product management through multiple positions, including his role as Product Manager at Vocalink, where he concentrated on creating and implementing real-time domestic payment systems in countries like Peru, the Philippines, and Saudi Arabia.
His background is marked by significant knowledge in the fintech industry, particularly in managing the convergence of regulatory compliance, user experience, and technical scalability. During his career, he has shown a reliable capacity to convert intricate business needs into customer-focused product roadmaps, successfully connecting engineering teams with commercial stakeholders.
This week, Sifted named Yaspa as the fourth highest-growing start-ups in the UK and Ireland. In the last 12 months, Yaspa was named winner of the Real-Time Payments Innovation award at the 2025 Payments Awards and one of the CB Insights Top 100 Fintechs, a global ranking that spotlights the most promising and innovative companies shaping the future of financial services. This comes during a period of sustained growth for Yaspa in the past 18 months and closed a $12m investment round in July, led by Discerning Capital. This growth has culminated in the opening of its new Atlanta office in the US, as well as the opening of its tech hub in Leeds, UK, in August 2025.
Yaspa’s CEO James Neville said: “We’re delighted to welcome Cameron to the team. His experience and expertise make him ideally placed to continue to drive product innovation across payments and data solutions in our core markets. Cameron will be working closely with Max Collinge, now our Vice President of Product, based in the US; and will add on-the-ground experience to ensure Yaspa continues to be leading product innovation in the payment sector for years to come.”
Cameron Flood commented: “I’ve been impressed by what Yaspa has already achieved, building payments solutions that don’t just move money faster, but provide real-time intelligence that helps businesses grow responsibly. I’m excited to scale our product capabilities to serve even more businesses while maintaining the innovation and customer-centricity that has driven Yaspa’s success.”
The post Yaspa welcomes Cameron Flood as new Head of Product appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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