Strive Gaming, the modern multi-state, multi-tenanted platform provider built specifically for the North American market, has announced a new partnership with leading online casino operator PlayStar.

Under the agreement, Strive will provide its market-leading PAM technology, supporting PlayStar’s continued growth across North America. PlayStar will migrate its New Jersey operations from its current player account management (PAM) provider onto the Strive platform, followed by launches in additional regulated jurisdictions including Ontario and Alberta in Canada.

PlayStar selected Strive following a detailed evaluation process as it looked for a platform partner capable of supporting its long-term ambitions across North America. Strive’s singular focus on the U.S. market, combined with the strength and scalability of its technology, made it stand out as the clear partner of choice.

Max Meltzer, CEO at Strive Gaming, said:

“PlayStar is a highly ambitious operator with a clear vision for building one of the leading casino brands in North America. They were looking for a platform partner that understands the realities of operating in the U.S. and Canada and can support them as they scale across multiple regulated markets.

“Our focus on North America, combined with the strength and flexibility of our platform, made this a natural fit. Both companies are on strong growth journeys and share similar ambitions for the region, so we’re excited to support PlayStar as they continue to expand.”

PlayStar Casino has quickly established itself as one of the success stories of the regulated North American casino market. The company has successfully built meaningful market share and a strong player following. Partnering with Strive marks the next stage in its growth strategy as it looks to expand further across North America.

Fredrik Liljewall, CEO at PlayStar, added:

“As we continue to scale our presence across North America, selecting a platform partner with a strong regional focus and the ability to support our long-term ambitions was critical.

“Strive’s technology, deep understanding of the North American market, and collaborative mindset made them the clear partner for PlayStar. We look forward to working closely together as we migrate our New Jersey operations and expand into additional jurisdictions, including Canada.”

This partnership marks another important milestone for Strive Gaming, which now supports more B2B PAM customers in the U.S. than any other platform provider. The addition of PlayStar further strengthens Strive’s growing portfolio of operators and reinforces its position as a supplier of choice for ambitious brands looking to launch and scale in the North American market.

Playtech has expanded into Connecticut, marking its entry into the sixth regulated iGaming state, continuing the company’s strong upward trajectory in the US.

Having been granted an Online Gaming Service Provider licence by the Connecticut Department of Consumer Protection, expansion into the state further accelerates Playtech’s U.S. growth, strengthening multi‑state partnerships with licensed operators in the process.

After launching in Delaware late last year, this latest step reflects Playtech’s commitment to scaling in all regulated markets as demand continues to build across the US’ iGaming landscape.

With this launch, players in Connecticut will now have access to Playtech’s portfolio of high-quality award-winning iGaming content, including a combination of bespoke and exclusive titles that have deeply resonated with audiences in other regulated U.S. markets.

Jonathan Doubilet, General Manager, USA at Playtech, said: “We are thrilled to expand our presence into a sixth U.S. state. Connecticut is a well-established iGaming market with a vast player-base that we anticipate will engage strongly with our first-class offering. It’s a source of pride that our most valued partners continue to place trust in us to reach the high standards the U.S. iGaming market demands.”