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UKGC Publishes Further Data on the Gambling Industry in Great Britain
The UK Gambling Commission (UKGC) has published further data on the gambling industry in Great Britain.
The data, sourced from operators, reflects the period between March 2020 and December 2023, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
The release compares Quarter 3 (Q3) of the financial year 2022 to 2023, with Q3 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- Online total Gross Gambling Yield (GGY) in Q3 (October to December) was £1.3 billion, an increase of 4% from Q3 the previous year. The overall number of total bets/spins increased 9% Year-on-Year (YoY), reaching a new peak of 24 billion, whilst the average monthly active accounts increased 2%.
- Real event betting GGY increased by 5% year on year (YoY) to £468 million. Total bets and actives for the vertical both decreased by 3%.
- Slots GGY increased 6% to £618 million YoY. The number of spins increased 11%, while the average monthly active accounts in Q3 increased 8% to 4 million per month.
- The number of online slots sessions lasting longer than an hour increased by 3% YoY to 9.8 million. The average session length decreased from 19 minutes in Q3 2022-23, to 17 minutes for the quarter this year, with approximately 7% of all sessions lasting more than one hour.
- LBO GGY increased by 0.5% to £563 million in Q3 2023 to 2024, compared to the same quarter last year, while the number of total bets and spins decreased 4% to 3.3 billion.
Black Cat Games
Million Games Launches Druid’s Drop in Partnership with Black Cat Games
Million Games today announces the launch of Druid’s Drop, a high-volatility video slot developed by partner studio Black Cat Games as part of the Million Stars partner programme. Designed for players seeking thrilling, high-risk gameplay, the game offers a visually striking 7×7 grid and a cluster pay system for fast-paced cascading wins.
At the heart of Druid’s Drop is the Potion Wild, which detonates across the grid to clear tiles and apply escalating multipliers, creating powerful consecutive wins. Players can trigger the Free Spins feature by collecting Magic Runes, activating a high-intensity bonus mode where sticky multipliers continue to stack throughout the round.
The slot carries an RTP of 96.26% and a maximum payout of 10,000x the bet, ensuring exciting win potential for those who enjoy high-volatility titles. This release marks Black Cat Games’ third production under Million Stars, following Captain’s Curse and Island Ices.
The Million Stars partner programme empowers independent studios by providing cutting-edge technology, distribution channels, and commercial expertise while maintaining creative independence.
“Druid’s Drop is a strong example of what we look for in partner titles,” said Thomas Nimstad, CEO of Million Games. “It combines intuitive mechanics, escalating features, and a distinctive visual style that translates well across markets.”
Druid’s Drop launches today and is available for operator and aggregator integration via Million Games.
The post Million Games Launches Druid’s Drop in Partnership with Black Cat Games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Boost Casino
Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players
Boost Casino, the Baltic-Nordic “pay & play” brand within the Entain family, has teamed up with ZingBrain AI, the industry-leading artificial intelligence engine for iGaming, to deliver a more personalized and adaptive experience for players.
The partnership has transformed Boost Casino’s traditional static lobby into a dynamic, tailored environment. Players now benefit from a ‘Recommended’ section showcasing both familiar favorites and new games they are likely to enjoy, alongside a ‘Similar Games’ pop-up that suggests titles based on features, themes, and volatility.
Early A/B testing revealed significant performance improvements: increases in turnover and GGR per player, along with a higher number of unique games explored. Following the test, these gains have remained stable, with the recommendation modules quickly becoming the primary method of game discovery on the platform.
Matteo Pacenti, Director of Product Management, Entain Northern and Central Europe, said:
“Introducing personalisation was a major step in evolving the casino experience, and ZingBrain has proved to be the perfect partner. The uplift in our core metrics gives us the confidence to expand personalization further across the product, improving the UX for our players.”
Oleg Smolerov, CPO at ZingBrain AI, added:
“Personalising the lobby is vital for any strong brand. Working closely with Boost Casino, we’ve created a seamless integration and proven its effectiveness. Together, we look forward to exploring additional touchpoints, real-time signals, and advanced discovery scenarios.”
The collaboration signals a new era for Boost Casino, combining AI-driven insights with a player-first approach to maximize engagement, retention, and lifetime value.
The post Entain brand Boost Casino partners ZingBrain AI to deliver personalised recommendations to players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON
Pragmatic Play, a leading supplier of content to the iGaming industry, has unveiled the seventh season of its popular Drops & Wins campaign, offering a prize pool exceeding €25,000,000.
Since its launch in 2020, Drops & Wins—the industry’s largest provider-funded prize pool—has awarded more than €100,000,000 to players worldwide. The new season will run from 4th March 2026 to 3rd March 2027, featuring over 60 slots each month from Pragmatic Play’s award-winning portfolio, including Sweet Rush Bonanza, Fortune of Olympus, and the upcoming Jelly Express.
The campaign includes Weekly Wheel Drops, where players collect wheel pieces to unlock prizes of up to 100,000x their bet (capped at €100,000), and Daily Tournaments, where players compete on leaderboards to win up to €3,000 by accumulating win multipliers.
Drops & Wins continues to drive strong player engagement and measurable uplift across both new and legacy slots. With 5,000,000 prizes on offer in the seventh season, Pragmatic Play underscores its commitment to providing operators with tools that boost commercial performance and enhance the gaming experience.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Drops & Wins sets the benchmark for provider-funded prize pools, offering unrivalled scale and engagement at no extra cost for operators. Building on the €100,000,000 awarded to date, this new season gives players even more ways to win on their favourite Pragmatic Play slots.”
The post PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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