Stake, the world’s leading brand in betting and gaming, has today announced a partnership with The International Tennis Federation (ITF). The landmark deal will see Stake become the new Official Betting Partner of the Davis Cup and Billie Jean King Cup by Gainbridge.
Stake’s sponsorship portfolio spans Formula 1 (Stake F1 Team), the Premier League (Everton
Football Club) and UFC, as well as a partnership with musician Drake.
The deal has been agreed following due diligence conducted in line with ITF rules for betting sponsorship (developed in consultation with the International Tennis Integrity Agency).
The partnership will see Stake working to promote and enhance the fan experience across both
events by bringing supporters closer to the world class action on court.
Akhil Sarin, Chief Marketing Officer for Stake, said:
“We are delighted and extremely proud to become the Official Betting Partner of the Davis Cup & Billie Jean King Cup. Tennis is a universally popular sport, and these competitions are two of the most passionately followed across the globe.
“We look forward to some exciting initiatives spread across the tennis calendar and working with the ITF to promote the sport to our worldwide audience.”
Sportradar, the ITF’s current data partner, helped facilitate the partnership with Stake.
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