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7777 gaming unveils exclusive partnership with Azerlotereya

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Leading the way in innovative gaming experiences, 7777 gaming proudly announces a groundbreaking partnership with Azerlotereya, a prominent national lottery company of Azerbaijan serving the gaming community under the brands Azerlotereya and Misli.

7777 gaming goes live with the release of the first batch of five custom games tailored exclusively for Azerlotereya. The initial five games, inspired by the company’s most popular digital lottery concepts, such as Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives.

7777 gaming is committed to delivering a total of 20 custom games for Azerlotereya by the end of 2024. Each month, a new, specially crafted game will be added to their collection, offering players a unique and diverse selection.

Asya Raykova, Account Manager at 7777 gaming, shares insights: “We are thrilled to embark on this extraordinary journey with Azerlotereya. Crafting custom games is not just our expertise; it’s our passion. We’re eager to bring a fresh and exhilarating gaming experience to Azerlotereya’s audience, setting new standards in the digital lottery space.”

Azerlotereyа is with a rich history dating back to 2001. Through the brands Azerlotereya and Misli, the company has become a household name in lottery and sports betting. Visit misli.az to experience the excitement firsthand. The custom games will be available exclusively on the Azerlotereya platform.

Ayten Rzali, E-instant Lotteries Product Manager at Azerlotereya said: “This collaboration with 7777 gaming marks a significant step forward for Azerlotereya. We are thrilled to offer our players an exclusive array of custom games, each designed to provide an unmatched gaming adventure. This partnership exemplifies our commitment to delivering top-tier entertainment to our valued customers.”

At ICE London, 6-8 February, 2024, 7777 gaming will introduce a dedicated pack featuring 10 new games, expanding its diverse portfolio to an impressive 140+ games.

Meet 7777 gaming team during ICE London at stand N1-340.

Australia

Feedback Sought on How Public Lotteries are Run in NSW

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Liquor & Gaming NSW is seeking feedback from industry, stakeholders and the community on how public lotteries are run in NSW.

The Public Lotteries Regulation 2016 is due to expire on 1 September 2026 and Liquor & Gaming NSW intends to renew the regulation to support the legislative framework for lottery regulation, while ensuring it remains fit for purpose.

Public consultation is a key part of the process and the draft Public Lotteries Regulation 2026 and Regulatory Impact Statement will be open for consultation until Friday 10 July.

It is proposed that the regulation will retain most of the existing provisions with some minor amendments to modernise the regulatory framework, remove outdated provisions and improve clarity, consistency and effectiveness.

Before the draft regulation can be remade, legislation requires a formal process of review be undertaken, which includes consultation with the public, interest groups and industry or businesses likely to be affected by the draft regulation.

It’s important for public lotteries to be conducted properly and in line with community interests and expectations, with appropriate harm minimisation measures.

The regulation supports the legislation by setting the standards around the conduct of public lotteries and puts in place consumer protections for people who buy lottery tickets.

The post Feedback Sought on How Public Lotteries are Run in NSW appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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BlueOcean Gaming

ENJOY signs BlueOcean Gaming deal for GameHub aggregation

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BlueOcean will distribute ENJOY slots plus Live and Hybrid Live titles to operators via a single API.

ENJOY has partnered with BlueOcean Gaming to distribute a selection of its iGaming titles through BlueOcean’s GameHub aggregation platform.

Under the agreement, BlueOcean will integrate ENJOY content into GameHub, allowing operators to access the supplier’s games through a single API. ENJOY said the deal supports its international expansion by extending reach across BlueOcean’s operator network.

The initial content lineup includes slot titles Diamond Slam and Grand Lightning Boost, plus Live and Hybrid Live games. ENJOY also flagged Energy Roulette: Hold and Win as part of the Hybrid Live offering.

Christos Zoulianitis, CCO at ENJOY Gaming, said: “Partnering with BlueOcean Gaming represents a major step forward in how we scale our content globally. Its technology and reach allow us to expand efficiently while continuing to deliver the high-quality experiences our partners expect.

“This collaboration gives us the flexibility to grow faster across multiple markets without compromising on innovation.”

Nina Jelen, CCO at BlueOcean Gaming, added: “ENJOY brings a fresh, performance-focused approach to content that aligns perfectly with our platform strategy.

“Its ability to blend engaging mechanics with strong production values makes its portfolio stand out, particularly in the Hybrid Live space. Together, we’re enhancing our offering with content that helps operators better capture and retain player attention.”

The post ENJOY signs BlueOcean Gaming deal for GameHub aggregation appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CVC

Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor

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Gaming Laboratories International (GLI) and CVC, a leading global investment firm, together announced that they have entered into a strategic partnership to support GLI’s continued growth and long-term development. CVC, through its long-duration investment platform Strategic Opportunities, has completed an investment into GLI and related entities. The investment by CVC will provide resources and expertise to enhance the capabilities and growth prospects of GLI while upholding the company’s history and culture of providing world-class services to the global gaming industry.

GLI is the global leader in testing, certification and cybersecurity services to the global gaming industry with over 1500 employees globally servicing over 710 regulated gaming jurisdictions worldwide. Founded in 1989 by James Maida and Paul Magno, GLI is headquartered in Lakewood, New Jersey.

James Maida, Chief Executive Officer of GLI, said: “We are truly excited and honored to welcome CVC as a strategic investment partner. CVC shares our vision, values, and long-term commitment to the global gaming industry. This partnership creates new opportunities for growth and innovation, allowing GLI to invest even more in the success of the future of the global gaming industry as well as investing in related and adjacent sectors. Our leadership, values, and culture focused on customer service remain unchanged. I will continue as CEO and our leadership team remains intact. Together we will stay focused on quality, speed and the customer experience while continuing to drive innovation and outstanding service worldwide.”

Matt Turner, Partner at CVC and GLI Board Member, said: “Within CVC Strategic Opportunities, we seek to partner with exceptional businesses that have histories of consistent success, strong market positions and significant long-term growth potential. GLI fits perfectly with that approach, as over nearly 40 years James and Paul have built GLI into the clear leader in its industry. The company plays a critical role in the global regulated gaming ecosystem and has established itself as a trusted partner to regulators, operators and suppliers around the world. This positions the business extremely well for continued growth, and we are looking forward to working alongside James and the talented team at GLI to support the company’s future success.”

The post Gaming Laboratories International (GLI) Welcomes CVC Strategic Opportunities as its First External Investor appeared first on Americas iGaming & Sports Betting News.

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