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7777 gaming unveils exclusive partnership with Azerlotereya

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Leading the way in innovative gaming experiences, 7777 gaming proudly announces a groundbreaking partnership with Azerlotereya, a prominent national lottery company of Azerbaijan serving the gaming community under the brands Azerlotereya and Misli.

7777 gaming goes live with the release of the first batch of five custom games tailored exclusively for Azerlotereya. The initial five games, inspired by the company’s most popular digital lottery concepts, such as Sea of Treasure, Diamonds of Majesty, Lucky Clover, Bucks Detective, and Cash 20x. These immersive games promise an unparalleled gaming experience, combining cutting-edge technology with engaging narratives.

7777 gaming is committed to delivering a total of 20 custom games for Azerlotereya by the end of 2024. Each month, a new, specially crafted game will be added to their collection, offering players a unique and diverse selection.

Asya Raykova, Account Manager at 7777 gaming, shares insights: “We are thrilled to embark on this extraordinary journey with Azerlotereya. Crafting custom games is not just our expertise; it’s our passion. We’re eager to bring a fresh and exhilarating gaming experience to Azerlotereya’s audience, setting new standards in the digital lottery space.”

Azerlotereyа is with a rich history dating back to 2001. Through the brands Azerlotereya and Misli, the company has become a household name in lottery and sports betting. Visit misli.az to experience the excitement firsthand. The custom games will be available exclusively on the Azerlotereya platform.

Ayten Rzali, E-instant Lotteries Product Manager at Azerlotereya said: “This collaboration with 7777 gaming marks a significant step forward for Azerlotereya. We are thrilled to offer our players an exclusive array of custom games, each designed to provide an unmatched gaming adventure. This partnership exemplifies our commitment to delivering top-tier entertainment to our valued customers.”

At ICE London, 6-8 February, 2024, 7777 gaming will introduce a dedicated pack featuring 10 new games, expanding its diverse portfolio to an impressive 140+ games.

Meet 7777 gaming team during ICE London at stand N1-340.

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AI Cricket from Betbazar: The Operator’s Shortcut to Stable Cricket Revenue for getting ready to IPL

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In this exclusive interview, Betbazar’s Head of Business Development, Bartlomiej Michalek, shares key insights into the company’s AI Cricket solution — explaining how it delivers stable, year-round revenue for Operators, strengthens engagement during high-demand periods like the upcoming IPL, and sets the foundation for a broader portfolio of upcoming AI-powered games.

  • What truly sets AI Cricket eCSL apart as a real AI-powered cricket experience rather than traditional virtual sports content?

What truly sets AI Cricket eCSL apart is that it is not a traditional virtual product built on RNG or pre-scripted match scenarios. There are no fixed animation loops and no predetermined outcomes behind the scenes.

Every single ball is generated by an advanced AI model that incorporates real player attributes, performance logic and dynamic in-game factors. The system evaluates conditions in real time, meaning outcomes evolve naturally rather than following a predefined script.

As a result, gameplay feels organic and unpredictable — much closer to real sport than classic virtual simulations. For Operators, this creates a fundamentally different betting experience: one driven by intelligent modeling rather than randomization, delivering authenticity, credibility and deeper engagement.

  • Why do you position AI Cricket as a strategic growth driver rather than just another content addition?

We position AI Cricket as a strategic growth driver because it goes far beyond simply adding another content vertical to a Sportsbook. It addresses one of the biggest structural challenges in cricket betting — seasonality.

Traditional cricket content is calendar-dependent. There are peaks during major tournaments and clear slow periods in between. AI Cricket eliminates that gap by delivering continuous, year-round cricket action. With more than 20,000 monthly events, Operators are not relying on external schedules — they control consistent engagement and turnover.

On top of that, the fully automated trading model and stable 8%+ margins transform it from entertainment content into a scalable business engine. There is no need for additional trading resources, and profitability remains predictable.

For our Partners at Betbazar, AI Cricket is not just “more content.” It is a controlled, automated and sustainable revenue stream designed to drive long-term growth rather than short-term spikes.

  • What makes AI Cricket a complete plug-and-play solution from integration to 24/7 operations?

AI Cricket is a true plug-and-play solution because we deliver everything an Operator needs in one fully integrated package. It’s not just a video feed or just an odds feed — it’s the complete system: high-quality video stream, real-time data, fully managed odds feed, and an automated trading engine, all integrated via a standard sportsbook API.

The technical integration is straightforward and typically takes only 2–4 weeks. Once live, Operators benefit from 24/7 operations with 99.93% uptime, without the need to build or maintain an in-house trading team.

From a B2B perspective, it’s a ready-to-deploy, scalable product from Betbazar. Operators don’t need additional resources, complex infrastructure, or manual intervention. They simply integrate, activate, and start generating revenue.

  • With the upcoming IPL season generating massive attention, how does AI Cricket help Operators turn this momentum into long-term growth?

IPL is a massive traffic and engagement driver — but it’s also very concentrated. There are peak hours, match windows, and then there are gaps: pre-match build-up, breaks between games, and days without fixtures.

This is exactly where AI Cricket becomes a strategic tool. Operators can use AI Cricket to bridge the waiting time between IPL matches, keeping cricket fans active on the platform instead of losing them to competitors. Short 3–6 minute AI matches are perfect for maintaining momentum — they extend the IPL experience rather than competing with it.

Before the big game starts, AI Cricket can “warm up” the audience. During downtime, it keeps betting cycles alive. After the match ends, it sustains engagement instead of allowing activity to drop. In other words, IPL creates the emotional peak — AI Cricket helps Operators monetize the anticipation, the breaks, and the aftermath.

  • What would you say to Operators who are considering integrating AI Cricket into their Sportsbook?

I would say this: AI Cricket is not a test product or a seasonal experiment — it’s a structured, revenue-focused solution built for operators who want predictability and control.

Cricket demand doesn’t disappear outside major tournaments, but traditional supply does. AI Cricket allows Operators to stay present in that space consistently, without being dependent on external calendars or additional operational resources.

It combines automation, scalability, and steady margin performance in a way that reduces complexity rather than adding to it. There is no need to expand trading teams or build new workflows — the system is designed to run efficiently and independently.

  • Are you planning to expand your portfolio with more AI-powered games besides Cricket?

Yes, expanding our portfolio with additional AI-powered games is a natural next step for us. AI Cricket has clearly demonstrated that true AI-driven sports simulation is not only technologically viable, but commercially powerful.

We’ve seen how this model delivers both strong business performance and sustained player engagement — combining realism, automation, and margin stability in a scalable framework. That validation gives us confidence to apply the same AI-driven approach to other sports and formats.

For Betbazar, this is not just about launching one successful product. It’s about building a broader AI Games portfolio that helps Operators access continuous, intelligent, and automated sports content designed for long-term growth.

About Betbazar

Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

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Evoplay guides players through frozen wilds in Mystic Alaska

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Evoplay guides players through frozen wilds in Mystic Alaska , Evoplay explores a wintry frontier with Mystic Alaska, created by Evoplay Studios, a production label within the company’s ecosystem.

Mystic Alaska combines atmospheric design, shamanic-inspired elements and feature-driven mechanics, offering potential payouts of up to 1,000x the bet when key features align.

Players encounter enchanted Coins, Magic Pots and Totem Portals throughout gameplay, unlocking instant rewards, fixed jackpots and wild multipliers. Wild symbols appear on reels two to four, substituting for all regular icons except Coins and Bonus symbols, helping complete winning combinations in both the base game and Free Spins.

Coin symbols carry random values ranging from 0.5x to 15x the bet and can trigger Mini, Mega or Super jackpots, reaching up to 1,000x the stake. The Magic Feature activates when a Totem Portal lands on reel one or five alongside at least one Coin, awarding all visible prizes and jackpots. When Totem Portals appear on both triggering reels simultaneously, all values are doubled.

Landing three or more Bonus symbols unlocks the Bonus Feature, where players can choose between Magic Spins and Free Spins. Magic Spins guarantee at least one Totem Portal per round, with multipliers and additional spins enhancing potential rewards. Free Spins introduce Wild multipliers of 2x, 3x or 5x, which combine when multiple Wilds contribute to a win, creating amplified payout potential.

For players seeking immediate feature access, a Bonus Buy option is available in selected markets, allowing direct entry into Magic Spins or Free Spins.

Ivan Kravchuk, CEO at Evoplay, said: “Mystic Alaska captures the beauty and power of the Alaskan wilderness, transporting players into a world where spirits guide every turn. The combination of Magic Spins, Free Spins and powerful jackpots ensures each spin tells a story.

“The aim was to create a slot that balances narrative and feature clarity, giving players a sense of adventure while offering multiple pathways to potential wins.”

The post Evoplay guides players through frozen wilds in Mystic Alaska appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gameburger Studios

Games Global and Gameburger Studios turn up the tempo with 12 Pots of Gold: Drum Frenzy™

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Games Global and Gameburger Studios turn up the tempo with 12 Pots of Gold: Drum Frenzy™ , Games Global, together with exclusive studio partner Gameburger Studios, has unveiled 12 Pots of Gold: Drum Frenzy™, a lively new franchise entry combining classic Irish-inspired design with feature-led gameplay for a fast-moving player experience.

Set in a vibrant emerald-themed world guided by fan favourite Flynn, the 5×3, 20-payline release builds on the established Epic Strike™ mechanic while introducing the new Drum Frenzy™ system, offering win potential of up to 5,165x.

At the heart of the game is the Epic Strike™ Tower, triggered by landing three or more Epic Strike™ symbols. Cash values can appear on these symbols and feed directly into the Tower, creating expanding prize potential and sustained engagement throughout gameplay.

Further depth comes from the Tower Bonus, activated through collected wilds and guaranteeing a reward that ranges from instant cash prizes to one of several Drum features, each providing a different route into enhanced gameplay.

12 Pots of Gold: Drum Frenzy™ features three Drum bonuses — Cash Drum, Jumbo Drum, and the headline Drum Frenzy™ — each offering its own spin structure and mechanics, from jumbo symbols and cash values to the full Drum Frenzy™ sequence where multiple gameplay elements combine for maximum impact.

Bonus Spins introduce additional progression through eight Epic Strike™ levels, while the optional Win Booster™ increases the probability of triggering features, adding further momentum to the experience.

Sam Moran, Associate Business Development Manager at Gameburger Studios, said: “We approached this title with the aim of keeping things straightforward but entertaining, building around features that are easy to recognise while still giving each spin a bit of unpredictability.

“Bringing the different drum bonuses together with Epic Strike™ gave us a solid structure to work from and helped shape a game that feels lively without being overly complex.”

David Reynolds, Director of Games Strategy and Partner Management at Games Global, added: “When established mechanics are executed with clarity, they consistently deliver – and 12 Pots of Gold: Drum Frenzy™ is a strong example of that. It is accessible and feature-driven, giving operators a dependable release with wide player traction.

“It also reflects our broader focus on building high-profile, long-term brands within our portfolio – ensuring we continue to invest in recognisable franchises that deliver sustained value for our partners.”

The post Games Global and Gameburger Studios turn up the tempo with 12 Pots of Gold: Drum Frenzy™ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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