Latest News
SCCG Management Announces Sponsorship Partnership with Thunder Fight Center
SCCG Management, a leading consulting and advisory firm in the gambling and sports entertainment industry, announced its new sponsor partnership with Thunder Fight Center, Brazil’s premier martial arts events venue. This collaboration coincides with the debut of Versus FC in mixed martial arts (MMA), scheduled for Wednesday 24 January at the Thunder Fight Center. The agreement includes the prominent display of SCCG branding within the octagon.
Thunder Fight Center, conceptualized in 2019 and inaugurated amidst the challenging times of the 2020 pandemic, has been a cornerstone in keeping combat sports active in the São Paulo region. As the only venue in Brazil dedicated exclusively to martial arts events, it has successfully hosted 79 events over the past three years, promoting an incredible 1335 bouts in its state-of-the-art cage and ring.
The center’s journey has been marked by continuous enhancements, boasting superior lighting, advanced audiovisual technology, and meticulously crafted interiors. This has established Thunder Fight Center as an unrivaled location for both fighters and spectators, offering everything necessary for a flawless martial arts event.
Additionally, the Thunder Fight Center has played host to a variety of unique sports events, including a major event by the Pillow Fight Championship (PFC). This event not only showcased the versatility of the venue but also highlighted its capability to support a diverse range of sports entertainment. The successful hosting of the PFC event at Thunder Fight Center is a testament to the venue’s adaptability and commitment to bringing innovative and engaging sports experiences to its audience.
The venue has seen the rise of numerous fighters to international acclaim. André Mascote, for example, debuted at Thunder Fight Center and has since ascended to the highest levels of the sport. Similarly, Jailton Almeida, now in line for a UFC belt, had his last two pre-UFC fights at this esteemed venue.
As a rising star in the global sports entertainment space, SCCG Management has been investing and advising on behalf of the next generation of sports leagues and fan engagement technology. This includes partnerships with niche sports leagues such as the Pillow Fight Championship and Major League Pickleball, demonstrating SCCG’s commitment to diversifying the sports entertainment landscape and championing emerging sports alongside traditional ones.
“We are excited about the partnership between SCCG Management and Thunder Fight Center, coinciding with Versus FC’s debut. This aligns with our commitment to nurturing sports entertainment. Thunder Fight Center’s dedication to martial arts complements our vision to support emerging talents. We anticipate this collaboration will enhance experiences for both fighters and fans, setting new standards in martial arts and sports entertainment,” Stephen Crystal, Founder & CEO of SCCG Management, said.
Agganis Arena
RLCS Boston Major Becomes Most Watched Event in Rocket League History
The Rocket League Championship Series (RLCS) Boston Major 2026 has officially become the most-watched event in Rocket League esports history, setting a new benchmark for global engagement and competitive excellence.
Held at Agganis Arena in Boston, the Major concluded with a thrilling all-French Grand Final, where Gentlemates defeated tournament favourites Team Vitality 4:2 to claim the first Major title of the 2026 season.
Record-Breaking Viewership Milestone
The RLCS Boston Major 2026 delivered unprecedented audience numbers:
- Peak Viewers: 624,316 concurrent viewers
- Average Viewership: Over 270,000 viewers
- First RLCS event ever to surpass 600,000 concurrent viewers
This milestone represents a 33.3% increase over the previous all-time peak recorded at the 2022–23 RLCS World Championship, highlighting sustained year-over-year growth and expanding global interest in Rocket League esports.
The event’s performance reinforces RLCS as one of the fastest-growing competitive circuits in modern esports.
A Grand Final Worthy of the Record
The Boston Major culminated in a high-stakes French showdown between Gentlemates and Team Vitality. The 4:2 victory secured Gentlemates’ first Major trophy of the season and signaled a shift in competitive power dynamics heading deeper into 2026.
The all-French final further amplified international audience engagement, particularly across European broadcast markets, contributing significantly to the event’s record-breaking concurrent viewership.
Global Broadcast Reach and Multi-Language Coverage
Beyond peak numbers, the Boston Major showcased:
- Multi-language broadcast streams
- Cross-platform digital distribution
- Strong in-arena attendance
- Expanded regional fan engagement
Hosted in front of thousands of live fans at Agganis Arena, the event combined traditional arena esports spectacle with robust online streaming performance — a formula that continues to fuel RLCS’s accelerating global momentum.
What This Means for Rocket League Esports
The 2026 Boston Major marks a defining moment for the RLCS ecosystem:
- Sustained Global Growth – The consistent upward trend in viewership confirms Rocket League’s staying power within the esports landscape.
- Mainstream Momentum – Breaking the 600K peak threshold positions RLCS among elite-tier esports events globally.
- Competitive Depth – The diversity and intensity of international competition continue to elevate the broadcast product.
- Commercial Validation – Record audience metrics strengthen sponsorship, media rights, and long-term circuit investment potential.
As the 2026 season progresses, the Boston Major sets a new performance benchmark that future Majors and the World Championship will aim to surpass.
The post RLCS Boston Major Becomes Most Watched Event in Rocket League History appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Competitive Poker
David Lappin Named PokerStars Ambassador
PokerStars has officially named Irish poker professional David Lappin as the winner of its inaugural Live League ambassadorship, marking a major milestone for both the seasoned pro and the global poker brand. The announcement follows the conclusion of the 2025 PokerStars Live League season, where players competed across European events for leaderboard supremacy and a coveted ambassador position.
Lappin, widely respected as a poker player, writer, commentator, and industry voice, now joins the prestigious PokerStars ambassador roster after emerging as the standout candidate among top leaderboard performers.
A Season-Long Path to Representation
The 2025 PokerStars Live League introduced a structured, merit-based pathway for players to earn ambassador status. Competitors accumulated points across three buy-in-based leaderboard tiers — High, Medium, and Low — throughout major European live events.
Qualifying tournaments included stops on the renowned European Poker Tour (EPT), regional PokerStars Open events, and even the iconic Irish Poker Open, a long-standing highlight of the European poker calendar.
At the end of the season:
- Top 30 players (Top 10 per tier) earned the right to audition.
- A PokerStars judging panel selected the ultimate ambassador.
- Lappin was chosen for his consistency, credibility, and player-first approach.
This structure reflects PokerStars’ growing emphasis on meritocracy and community representation rather than purely promotional appointments.
Player-Led Representation at the Core
As a PokerStars Ambassador, Lappin’s role extends beyond brand visibility. His focus will center on:
- Competing in flagship EPT Main Events
- Participating in PokerStars Open stops
- Promoting online-to-live qualification routes
- Engaging directly with the player community
PokerStars has made clear that this ambassadorship is rooted in authentic player representation. Lappin has long advocated that ambassadors should serve as bridges between operators and players — not simply brand spokespeople.
His reputation as a thoughtful commentator and outspoken industry analyst positions him as a natural intermediary between grassroots competitors and event organizers.
Cédric Billot, Associate Director of Live Events Operations at PokerStars, emphasized Lappin’s longstanding presence on the circuit and deep understanding of the live ecosystem. According to Billot, Lappin’s authenticity and alignment with PokerStars values made him a “natural fit” for the role.
Strengthening the Online-to-Live Pathway
A key component of Lappin’s ambassadorship will be highlighting PokerStars’ satellite ecosystem — a system allowing online players to qualify for major live tournaments at a fraction of the standard buy-in.
This online-to-live funnel remains central to PokerStars’ brand identity. By promoting satellite qualifiers and digital routes into live events, Lappin reinforces PokerStars’ commitment to accessibility and upward mobility within competitive poker.
For aspiring players, this messaging underscores an important truth: online grinders can convert modest investments into major live opportunities.
The 2026 PokerStars Live League Expansion
The announcement coincides with the launch of the 2026 PokerStars Live League season, which began at PokerStars Open Campione.
Key highlights of the 2026 league include:
- €157,500 in PokerStars LIVE credits awarded
- Prizes distributed across High, Medium, and Low tiers
- A new €100,000 live freeroll at the first EPT stop of 2027
- Expanded rewards structure benefiting top 30 finishers in each tier
The second stop of the 2026 season is currently underway at EPT Paris, offering players additional opportunities to earn leaderboard points.
League standings and live updates are available through the PokerStars Live app, further integrating digital tracking with live competition.
Strategic Implications for PokerStars
Lappin’s appointment reflects broader strategic shifts in the live poker landscape:
- Community Credibility Over Celebrity Marketing
PokerStars continues prioritizing ambassadors with deep player roots rather than purely mainstream appeal. - Reinforcing European Live Dominance
By strengthening the Live League and EPT ecosystem, PokerStars consolidates its hold on Europe’s premier live poker circuits. - Retention Through Gamification
The leaderboard structure encourages year-long engagement, incentivizing consistent participation rather than one-off tournament attendance. - Expanding Reward Distribution
The 2026 freeroll addition broadens prize accessibility, rewarding loyalty across all buy-in levels.
Why This Matters for the Poker Industry
The poker industry has increasingly leaned into hybrid engagement models — combining online platforms, live tours, community ambassadors, and digital content ecosystems.
Lappin’s appointment symbolizes this evolution. As a hybrid figure — competitor, analyst, content creator — he embodies the modern poker ambassador archetype: credible, vocal, accessible, and community-oriented.
The Live League format itself may also influence competitor operators to rethink how ambassador programs are structured, shifting toward performance-based selection models.
The post David Lappin Named PokerStars Ambassador appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area
Three table games also added to the first and only smoke free gaming space in downtown Las Vegas
To highlight the excitement of its smoke free gaming area, the first and only one in downtown Las Vegas, the Plaza Hotel & Casino has partnered with Vegas Live Casino Network to launch the only live streaming channel dedicated to broadcasting casino play in Las Vegas, seven days a week.
The Plaza has long promoted social media posting by guests and created the smoke free gaming area as a social media friendly space with vibrant backdrops and copyright free music. Now, the Plaza is partnering with Vegas Live Casino Network to be the first Las Vegas property with its own dedicated YouTube channel to broadcast the excitement players are having in its smoke free gaming space at https://www.youtube.com/@VegasLiveCasinoNetwork.
Thanks to the new broadcast stream from Vegas Live Casino Network, guests will be able to subscribe and share the video stream of themselves playing the slots machines or the new table games with friends and family to show the fun they are having at the Plaza.
The broadcast will stream live Sunday through Thursday from 1 p.m. to 7 p.m. and Fridays and Saturdays from 6 p.m. to midnight. To learn more about the live streaming service, watch the launch video for the Vegas Live Casino Network at the Plaza at: youtube.com/watch?v=PfboeigVH_c.
The smoke free gaming space is home to dozens of the industry’s most popular slot machines, and now, the Plaza also added three table games, including blackjack, baccarat, and European roulette. Blackjack will offer bets starting at $25 to $2,000; baccarat will start bets at $25 up to $3,000; and European roulette will be a $200 progressive table. Outside bets: even money is $3,000 maximum and 2-1 is $1,500 maximum bet. The table games will be open from 6 p.m. to midnight daily.
To learn more about the new offerings in the Plaza’s smoke free gaming area visit: plazahotelcasino.com/casino/smoke-free-slots/.
The post Plaza Hotel & Casino debuts the only live streaming service in Las Vegas to broadcast the excitement of its smoke free gaming area appeared first on Americas iGaming & Sports Betting News.
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