Latest News
SCCG Management Announces Sponsorship Partnership with Thunder Fight Center
SCCG Management, a leading consulting and advisory firm in the gambling and sports entertainment industry, announced its new sponsor partnership with Thunder Fight Center, Brazil’s premier martial arts events venue. This collaboration coincides with the debut of Versus FC in mixed martial arts (MMA), scheduled for Wednesday 24 January at the Thunder Fight Center. The agreement includes the prominent display of SCCG branding within the octagon.
Thunder Fight Center, conceptualized in 2019 and inaugurated amidst the challenging times of the 2020 pandemic, has been a cornerstone in keeping combat sports active in the São Paulo region. As the only venue in Brazil dedicated exclusively to martial arts events, it has successfully hosted 79 events over the past three years, promoting an incredible 1335 bouts in its state-of-the-art cage and ring.
The center’s journey has been marked by continuous enhancements, boasting superior lighting, advanced audiovisual technology, and meticulously crafted interiors. This has established Thunder Fight Center as an unrivaled location for both fighters and spectators, offering everything necessary for a flawless martial arts event.
Additionally, the Thunder Fight Center has played host to a variety of unique sports events, including a major event by the Pillow Fight Championship (PFC). This event not only showcased the versatility of the venue but also highlighted its capability to support a diverse range of sports entertainment. The successful hosting of the PFC event at Thunder Fight Center is a testament to the venue’s adaptability and commitment to bringing innovative and engaging sports experiences to its audience.
The venue has seen the rise of numerous fighters to international acclaim. André Mascote, for example, debuted at Thunder Fight Center and has since ascended to the highest levels of the sport. Similarly, Jailton Almeida, now in line for a UFC belt, had his last two pre-UFC fights at this esteemed venue.
As a rising star in the global sports entertainment space, SCCG Management has been investing and advising on behalf of the next generation of sports leagues and fan engagement technology. This includes partnerships with niche sports leagues such as the Pillow Fight Championship and Major League Pickleball, demonstrating SCCG’s commitment to diversifying the sports entertainment landscape and championing emerging sports alongside traditional ones.
“We are excited about the partnership between SCCG Management and Thunder Fight Center, coinciding with Versus FC’s debut. This aligns with our commitment to nurturing sports entertainment. Thunder Fight Center’s dedication to martial arts complements our vision to support emerging talents. We anticipate this collaboration will enhance experiences for both fighters and fans, setting new standards in martial arts and sports entertainment,” Stephen Crystal, Founder & CEO of SCCG Management, said.
Betsson Group
Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year
At the close of Day 1 of ICE 2026 in Barcelona, the Global Gaming Awards (GGA) took place, celebrating outstanding achievements across the gaming industry. The awards recognise excellence across the Europe, Middle East and Africa (EMEA) region and remain one of the most prestigious honours in the sector due to their commitment to transparency and industry credibility.
Jesper Svensson, CEO of Betsson Group, was recognised as Executive of the Year, underscoring the impact of his leadership over the past year. What makes this accolade particularly significant is that it is determined by senior leaders from across the international gaming industry. Being selected by peers who understand the complexity of steering a large-scale, multinational operator highlights the respect Jesper commands and reinforces the influence he continues to have on the sector. This follows his Outstanding Contribution to Gaming award at the SiGMA Euro-Med Awards 2025.
Alongside Jesper’s individual recognition, Betsson Group was also honoured with multiple accolades at the Global Gaming Awards 2026:
- Social Responsibility of the Year – Winner
- Affiliate Programme of the Year – 1st Runner-Up
- Sports Betting Operator of the Year – 2nd Runner-Up
These achievements build on Betsson Group’s strong performance in 2025 at the same awards, when the company also won Social Responsibility of the Year and was recognised as Runner-Up for Sports Betting Operator of the Year.
The Global Gaming Awards are widely regarded as a benchmark of excellence within the industry, supported by a respected voting panel composed of experienced executives from across the EMEA region and independently adjudicated by KPMG to maintain the highest standards of integrity.
The post Betsson Group Celebrates Multiple Wins; Jesper Svensson Takes Home GGA 2026 Executive of the Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
eSports
Esports World Cup 2026 Tickets on Sale Now
First wave of tickets includes Early Bird passes, premium experiences and special travel offers ahead of seven-week competition for a record-breaking $75 million prize pool
The Esports World Cup Foundation (EWCF) officially opened tickets sales for the Esports World Cup 2026 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 6 through August 23. The first wave of ticket options for fans is now live at esportsworldcup.com and through international ticketing partners Tixr (US and EU), Webook (Middle East and Saudi Arabia), Platinumlist (Middle East and India), and Damai (China), alongside special travel packages from Saudia Holidays available to first purchasers.
EWC 2026 will feature a record-breaking $75 million prize pool that reflects the evolution of the EWC as a premier sporting event and the anchor multi-title competition within the global esports ecosystem. Over 2,000 players representing more than 200 Clubs and over 100 countries will compete in Riyadh in the industry-leading cross-game Club Championship that is now a focal point of the esports calendar.
Limited-edition goodie bags for Weekly All-Access and Premium Tournament purchases contain a collector coin, trading card, aluminium water bottle, tote bag, T-shirt, fridge magnet, merch voucher, and a collectible pin.
Saudia Holidays, the travel division of Saudia Airlines, the Kingdom’s national carrier, now also offers an all-in-one Early Bird package to experience the Esports World Cup in Riyadh, including return flights, hand-picked hotels near the action, and a free All-Access Pass for the full duration of the stay, with one simple booking and no hidden fees.
Regular Tournament Passes and Daily Passes will be released in the next wave of sales.
The EWCF has officially confirmed the weekly schedule for EWC 2026, locking in seven weeks of world-class competition. Below is the schedule for each EWC tournament, sorted by week.
The post Esports World Cup 2026 Tickets on Sale Now appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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