Latest News
Betsson Reaffirms its Support to ICE Consumer Protection Zone
Betsson is highly committed to promoting Responsible Gaming practices as a central aspect of its sustainability efforts. The company is dedicated to serving as a role model within the industry, fostering an environment that encourages players to maintain a healthy relationship with gambling. Through its participation in the CPZ, Betsson Group is demonstrating its unwavering commitment to safer gaming practices. The proceeds from the donations of participating companies go to charitable organisations dedicated to consumer protection.
As part of the company’s sponsorship, the company representatives Jonna Danlund, Head of Sustainability, Myriah Abela, Lead Compliance Manager and Andre Gelfi, Managing Partner, Brazil Betsson Group and President, Brazilian Institute of Responsible Gambling (Instituto Brasileiro de Jogo Responsável IBJR), will participate in various discussions as featured speakers. They will share their expertise and insights on the latest innovations in safer gambling.
Jonna Danlund, Head of Sustainability at Betsson Group, will be sharing her insights on a panel dedicated to cooperating to promote consumer protection and broader sustainability standards across the industry.
The panel will be held on Tuesday, 6 February 2023 (14:30 – 15:30 GMT), and will explore the following topics:
- Educating partners on the changing standards and need to adopt them
- Understanding the steps for effecting change across the industry: from data collection to standards enforcement
- Legal, policy and/or regulatory limitations to what you can do
- Beyond consumer protection: the place for Diversity, Equity and Inclusion (DEI) and environment considerations in your interactions and negotiations.
Myriah Abela, Lead Compliance Manager at Betsson Group, will contribute to the panel discussion “Towards positive play – blending compliance and marketing into an integrated communication with players.”
The panel will be held on Wednesday, 7 February 2023 (12:15 – 13:15 GMT), and will explore the following topics:
- Ensuring one personalised message from the start
- Reflecting integrated messaging in internal cooperation between compliance and marketing teams
- Creating one voice of care to tap and retain a truly recreational customer base.
Andre Gelfi, Managing Partner at Betsson Brazil (and President of the Brazilian Institute of Responsible Gambling, IBJR), will contribute to the panel “Safer gambling in new markets – ensuring consumer protection is instilled into the markets’ DNA from the inception.” The panel will be held on Thursday, 8 February 2023 (12:00 – 13:00 GMT).
For the second year, Betsson has joined the ranks of companies sponsoring the Consumer Protection Zone (CPZ), contributing to the event’s fundraising efforts. In 2023, Betsson contributed to collecting £52,800, distributed among four charitable organisations dedicated to responsible gambling: AGOG (Netherlands), National Council on Problem Gambling (USA), Better Change (UK) and Betknowmore (UK).
Some of the exhibitors at the Consumer Protection Zone 2024 include UK Gambling Commission, Gamcare, Mindway AI, Responsible Gambling Council, Crucial Compliance, Department of Trust, Gordon Moody, Institute for Consumer Health, BetBlocker, Safer Gambling Training, Rightlander, SG Certified and National Council on Problem Gambling.
Latest News
WinSpirit Launches Alchemy of Passion: A Birthday Campaign Combining Gamification, Rewards, and Player Engagement
This summer, WinSpirit celebrates its birthday with Alchemy of Passion, a large-scale promotional campaign designed to create deeper player engagement through gamification, storytelling, and immersive rewards.
Built around the concept of discovering the legendary Elixir of Passion, the campaign transforms traditional promotional mechanics into an interactive journey. Players are invited to collect ingredients, complete quests, unlock rewards, and explore new experiences — turning every spin and action into part of a larger adventure.
Throughout the campaign, players can access multiple engagement features, including the Gift Portal, Gift Shop, Mystery Elixirs, quests, tournaments, and exclusive bonuses created specifically for the celebration.
From a product perspective, Alchemy of Passion highlights WinSpirit’s approach to developing creative promotional solutions that help operators increase player interaction, strengthen loyalty, and deliver memorable brand experiences. By combining narrative-driven mechanics with rewarding gameplay elements, the campaign provides partners with a flexible engagement tool designed to support retention and long-term player relationships.
The campaign also reflects WinSpirit’s continued investment in innovation, exploring new ways to connect entertainment, technology, and player-focused experiences within the iGaming ecosystem.
This birthday celebration is WinSpirit’s way of thanking the community that continues to shape the brand. Instead of simply marking another milestone, the company is creating new opportunities for players to interact, discover rewards, and celebrate together.
While Alchemy of Passion is already live, another major experience is being prepared behind the scenes. Soon, players and partners will get their first look at Euphoria Lab — a brand-new concept designed to bring an entirely new level of engagement.
The celebration has begun. The formula continues to evolve, and the next chapter is about to unfold.
Beyond Bancard
SCCG Management Partners with Beyond Bancard to Bring Full-Service Payment Processing to the Global Gambling Industry
SCCG Management, a global advisory firm specializing in the gambling and sports entertainment industries, has announced a strategic partnership with Beyond Bancard, a full-service payment processing company headquartered in Orange, California. The partnership positions SCCG as Beyond Bancard’s market representation and business development channel into the gaming, sports betting, tribal gaming, and regulated entertainment sectors.
Beyond Bancard provides credit and debit card processing, POS systems, payment gateways, and merchant services to businesses across retail, e-commerce, live events, hospitality, B2B, and high-compliance verticals. The company serves thousands of merchants nationwide and holds PCI Level 1 compliance, the highest standard for payment security and has built a reputation for solving complex payment challenges in markets where compliance, scalability, and reliability are critical.
Under the partnership, SCCG will deploy its commercial network, media footprint, and industry relationships to identify, qualify, and introduce gaming and entertainment operators to Beyond Bancard’s payment processing platform. Target verticals include tribal casino operators, commercial casino groups, online gambling operators covering sports betting, online lottery, and online casino, sweepstakes platforms, sports entertainment companies, and other regulated-industry merchants that require compliant payment infrastructure.
“Payment processing is the connective tissue of every gaming operation, and most operators are underserved when it comes to finding processors who understand the compliance requirements of this industry. Beyond Bancard brings a mature infrastructure, a strong compliance posture, and real experience working with high-volume merchants. That is exactly the kind of partner our network needs.”
Stephen Crystal, Founder and CEO, SCCG Management
SCCG’s engagement with Beyond Bancard spans four service areas: industry network access and lead generation, marketing and content distribution, event sponsorship and activation, and strategic advisory on market positioning within the gaming vertical. Beyond Bancard will be featured across SCCG’s marketing channels, including the SCCG Weekly Newsletter, which reaches over 26,000 gambling industry professionals, LinkedIn amplification through Stephen Crystal’s professional network, and targeted thought-leadership content.
Beyond Bancard will also participate as a named sponsor of SCCG’s 5th Annual G2E Party on September 29, 2026 at Tom’s Watch Bar in Las Vegas, providing branding visibility and direct networking access to SCCG’s invite list of gaming industry executives and decision-makers.
“The gaming industry requires payment partners that understand far more than transaction processing. Operators need scalable infrastructure, strong banking relationships, sophisticated risk management, seamless pay-in and payout capabilities, and a deep understanding of regulatory compliance. SCCG has built one of the most respected networks in gaming, and we’re excited to partner with their team to bring our payment solutions to operators around the world. Together, we believe we can help gaming businesses navigate complexity, optimize payment performance, and unlock new growth opportunities.”
Jimmy Virk, Chief Executive Officer, Beyond Bancard
The partnership reflects a growing need among gaming operators for payment processing partners who can navigate the compliance, risk management, and regulatory demands of the gambling industry. Beyond Bancard’s experience across high-compliance verticals, combined with SCCG’s established operator network and market intelligence, creates a direct commercial pathway between operators seeking compliant payment infrastructure and a proven processing partner.
About SCCG Management
SCCG Management is a global advisory firm with more than 33 years of experience connecting clients to strategic partners across the gambling industry. With an ecosystem of over 130 gaming-related partner companies, SCCG provides market representation, business development, capital introductions, and managed services to operators, technology providers, and brands worldwide. For more information, visit sccgmanagement.com.
About Beyond Bancard
Beyond Bancard is a leading payment and merchant services company based in Orange, California. The company provides payment processing, POS technology, payment gateways, and risk management services to businesses across retail, e-commerce, hospitality, gaming, B2B, and highly regulated industries. With a focus on innovation, compliance, and long-term partnerships, Beyond Bancard helps businesses navigate complex payment environments while delivering secure, scalable, and reliable payment solutions. The company maintains PCI Level 1 compliance and operates as a registered ISO/MSP of Esquire Bank, Merrick Bank, and Mission Valley Bank. For more information, visit beyondbancard.com.
The post SCCG Management Partners with Beyond Bancard to Bring Full-Service Payment Processing to the Global Gambling Industry appeared first on Americas iGaming & Sports Betting News.
Aggregator and platform provider says it will bring a full commercial delegation to ExCeL on 1-2 July.
Groove has confirmed it will attend iGB L!VE 2026, running 1-2 July at ExCeL London. The company said it will bring a full commercial delegation to meet operators and affiliates.
The supplier positions the event as a key mid-year deal-making moment. Yahale Meltzer, Co-Founder and CEO of Groove, said: “iGB L!VE is the industry’s mid-year performance review. It is where conversations become commercial realities. We are bringing our most advanced platform yet, designed to help operators launch fast, adapt locally, and scale across complex regulatory environments.”
Meltzer also pointed to seasonality and content breadth, adding: “The timing is critical. With the European football season revenue peak approaching, operators need a partner who delivers structural resilience and content that performs. Groove delivers exactly that. Our 20,000+ games from 150+ providers, unified through a single API, give partners the agility they need to capture momentum and convert it into measurable growth.”
Rachel Tourgeman, Head of Partnerships at Groove, said: “iGB L!VE is where the industry’s most ambitious decision-makers converge. We are not here to hand out brochures. We are here to have conversations that turn into performance.” She added: “Every meaningful partnership starts with a conversation, and this event is where those conversations happen at scale. Whether it is emerging affiliates seeking new opportunities, established operators evaluating MarTech solutions, or startups seeking investor visibility through the iGB Startup Accelerator, Groove is positioned to deliver exactly what they need: speed, stability, and commercial precision.”
Giusy Campo, Business Development Director at Groove, who will lead the company’s presence on the show floor, said: “We are arriving with a clear objective: to forge strategic partnerships that unlock new markets and drive sustainable growth. Our platform’s modular architecture, combined with advanced player engagement tools and real-time analytics, gives operators a genuine competitive edge.”
The post Groove confirms iGB L!VE 2026 attendance in London appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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