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Betsson Reaffirms its Support to ICE Consumer Protection Zone
Betsson is highly committed to promoting Responsible Gaming practices as a central aspect of its sustainability efforts. The company is dedicated to serving as a role model within the industry, fostering an environment that encourages players to maintain a healthy relationship with gambling. Through its participation in the CPZ, Betsson Group is demonstrating its unwavering commitment to safer gaming practices. The proceeds from the donations of participating companies go to charitable organisations dedicated to consumer protection.
As part of the company’s sponsorship, the company representatives Jonna Danlund, Head of Sustainability, Myriah Abela, Lead Compliance Manager and Andre Gelfi, Managing Partner, Brazil Betsson Group and President, Brazilian Institute of Responsible Gambling (Instituto Brasileiro de Jogo Responsável IBJR), will participate in various discussions as featured speakers. They will share their expertise and insights on the latest innovations in safer gambling.
Jonna Danlund, Head of Sustainability at Betsson Group, will be sharing her insights on a panel dedicated to cooperating to promote consumer protection and broader sustainability standards across the industry.
The panel will be held on Tuesday, 6 February 2023 (14:30 – 15:30 GMT), and will explore the following topics:
- Educating partners on the changing standards and need to adopt them
- Understanding the steps for effecting change across the industry: from data collection to standards enforcement
- Legal, policy and/or regulatory limitations to what you can do
- Beyond consumer protection: the place for Diversity, Equity and Inclusion (DEI) and environment considerations in your interactions and negotiations.
Myriah Abela, Lead Compliance Manager at Betsson Group, will contribute to the panel discussion “Towards positive play – blending compliance and marketing into an integrated communication with players.”
The panel will be held on Wednesday, 7 February 2023 (12:15 – 13:15 GMT), and will explore the following topics:
- Ensuring one personalised message from the start
- Reflecting integrated messaging in internal cooperation between compliance and marketing teams
- Creating one voice of care to tap and retain a truly recreational customer base.
Andre Gelfi, Managing Partner at Betsson Brazil (and President of the Brazilian Institute of Responsible Gambling, IBJR), will contribute to the panel “Safer gambling in new markets – ensuring consumer protection is instilled into the markets’ DNA from the inception.” The panel will be held on Thursday, 8 February 2023 (12:00 – 13:00 GMT).
For the second year, Betsson has joined the ranks of companies sponsoring the Consumer Protection Zone (CPZ), contributing to the event’s fundraising efforts. In 2023, Betsson contributed to collecting £52,800, distributed among four charitable organisations dedicated to responsible gambling: AGOG (Netherlands), National Council on Problem Gambling (USA), Better Change (UK) and Betknowmore (UK).
Some of the exhibitors at the Consumer Protection Zone 2024 include UK Gambling Commission, Gamcare, Mindway AI, Responsible Gambling Council, Crucial Compliance, Department of Trust, Gordon Moody, Institute for Consumer Health, BetBlocker, Safer Gambling Training, Rightlander, SG Certified and National Council on Problem Gambling.
BOYLE Sports is expanding its Serbia-based technology hub after hiring just over 65 people in the past 12 months, the company said on 14th July, 2026. The hires are based in Belgrade and support BOYLE Sports’ next phase of development as an omni-channel betting operator.
BOYLE Sports said it aims to increase headcount in Serbia by an additional 30% over the next few months. The company positioned the hub as a way to access experienced developers with gaming industry knowledge, as it continues to build out its technology capability.
Jim Parkins, Chief Technology Officer at BOYLE Sports, said: “Serbia gives us access to exceptional technology talent, with the development experience and gaming-sector knowledge we need to support our continued growth. We have been deliberate in how we have built the team, and are delighted with the calibre of people on board.
“AI is changing how technology teams work and we are embracing that while simultaneously continuing to invest in people, because the strongest businesses will be those that combine smart technology with talented teams who know how to apply it.”
The Serbia expansion follows BOYLE Sports’ recent announcement of a partnership with AWS, which the company said is intended to bolster its technology stack and support growth across the markets where it operates.
The post BOYLE Sports adds 65 hires to Belgrade tech hub, targets further growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Kaizen Gaming has released betting data from its Betano sportsbook indicating users are backing Argentina and France to reach the World Cup final. The company said the data was extracted on the morning of 13 July 2026 across 18 markets, excluding the UK.
In Betano’s “To Qualify” market for the semi-finals, Kaizen said 71% of users backed Argentina to qualify over England. France was a stronger favourite in the same market, with 79% of users expecting France to beat Spain.
Kaizen also shared player scoring selections for the semi-finals. It said Kylian Mbappe was backed by 60% of players to score in the first semi-final, while Lionel Messi led the “any time” scoring selections in the second semi-final at 34%.
For England’s match, Kaizen said users were backing Jude Bellingham to score (28%), ahead of captain Harry Kane (20%). The company noted that “The international data sources may vary according to betting option availability per market.”
The post Betano betting data favours Argentina and France to reach World Cup final appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Aviatrix has strengthened its position in Brazil after going live with Betnacional, one of the country’s leading online betting and gaming brands, and part of Flutter Entertainment.
The partnership brings Aviatrix’s classic crash game, which has rapidly become a fan favourite in Brazil, to Betnacional players for the first time.
Frederico Cunha, Head of Games at Flutter Brazil, said: “Our strategy is centered on building a gaming portfolio that reflects the evolving preferences of Brazilian players. By continuously introducing innovative and high-quality content, we strengthen the overall player experience and reinforce Betnacional’s position as one of Brazil’s leading entertainment platforms. The addition of Aviatrix is another step in delivering on that commitment”.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Brazil continues to be one of the most important markets for Aviatrix, and going live with Betnacional is a major milestone for us. Betnacional is one of the leading brands in the country and this partnership is a strong endorsement of the momentum Aviatrix is building in Brazil. We are excited to bring Aviatrix to even more players in the country.”
The launch with Betnacional marks another major step in Aviatrix’s Brazilian expansion, following the company’s certification for Brazil’s federal regulated market. To find out more, please visit: www.aviatrix.bet.
The post Aviatrix expands in Brazil with Flutter brand Betnacional appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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