Latest News
Betsson Reaffirms its Support to ICE Consumer Protection Zone
Betsson is highly committed to promoting Responsible Gaming practices as a central aspect of its sustainability efforts. The company is dedicated to serving as a role model within the industry, fostering an environment that encourages players to maintain a healthy relationship with gambling. Through its participation in the CPZ, Betsson Group is demonstrating its unwavering commitment to safer gaming practices. The proceeds from the donations of participating companies go to charitable organisations dedicated to consumer protection.
As part of the company’s sponsorship, the company representatives Jonna Danlund, Head of Sustainability, Myriah Abela, Lead Compliance Manager and Andre Gelfi, Managing Partner, Brazil Betsson Group and President, Brazilian Institute of Responsible Gambling (Instituto Brasileiro de Jogo Responsável IBJR), will participate in various discussions as featured speakers. They will share their expertise and insights on the latest innovations in safer gambling.
Jonna Danlund, Head of Sustainability at Betsson Group, will be sharing her insights on a panel dedicated to cooperating to promote consumer protection and broader sustainability standards across the industry.
The panel will be held on Tuesday, 6 February 2023 (14:30 – 15:30 GMT), and will explore the following topics:
- Educating partners on the changing standards and need to adopt them
- Understanding the steps for effecting change across the industry: from data collection to standards enforcement
- Legal, policy and/or regulatory limitations to what you can do
- Beyond consumer protection: the place for Diversity, Equity and Inclusion (DEI) and environment considerations in your interactions and negotiations.
Myriah Abela, Lead Compliance Manager at Betsson Group, will contribute to the panel discussion “Towards positive play – blending compliance and marketing into an integrated communication with players.”
The panel will be held on Wednesday, 7 February 2023 (12:15 – 13:15 GMT), and will explore the following topics:
- Ensuring one personalised message from the start
- Reflecting integrated messaging in internal cooperation between compliance and marketing teams
- Creating one voice of care to tap and retain a truly recreational customer base.
Andre Gelfi, Managing Partner at Betsson Brazil (and President of the Brazilian Institute of Responsible Gambling, IBJR), will contribute to the panel “Safer gambling in new markets – ensuring consumer protection is instilled into the markets’ DNA from the inception.” The panel will be held on Thursday, 8 February 2023 (12:00 – 13:00 GMT).
For the second year, Betsson has joined the ranks of companies sponsoring the Consumer Protection Zone (CPZ), contributing to the event’s fundraising efforts. In 2023, Betsson contributed to collecting £52,800, distributed among four charitable organisations dedicated to responsible gambling: AGOG (Netherlands), National Council on Problem Gambling (USA), Better Change (UK) and Betknowmore (UK).
Some of the exhibitors at the Consumer Protection Zone 2024 include UK Gambling Commission, Gamcare, Mindway AI, Responsible Gambling Council, Crucial Compliance, Department of Trust, Gordon Moody, Institute for Consumer Health, BetBlocker, Safer Gambling Training, Rightlander, SG Certified and National Council on Problem Gambling.
Balkan's
CT Interactive launches Diamond Tree Jackpot on Inbet in Bulgaria
CT Interactive has launched the Diamond Tree Jackpot on Inbet in Bulgaria, marking another important step in the company’s expansion across regulated European markets. The multi-currency jackpot system combines some of CT Interactive’s most successful slot titles into an engaging progressive jackpot experience, offering players enhanced entertainment and greater winning opportunities.
The Diamond Tree Jackpot portfolio features ten of CT Interactive’s popular slot games: 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.
“Diamond Tree Jackpot brings together diverse gameplay, progressive jackpot mechanics, and multi-currency support, creating a versatile solution that appeals to a broad range of players. It is designed to help operators increase engagement, extend session durations, and achieve sustainable growth through seamless integration and player-focused features,” said Martin Ivanov, Chief Operating Officer of CT Interactive.
“The integration of Diamond Tree Jackpot further strengthens Inbet’s offering with a proven, high-impact jackpot solution. This jackpot features top-performing titles that players know and enjoy, combined with progressive mechanics, aligning perfectly with our strategy to deliver dynamic and rewarding gaming experiences,” said Vasil Parvanov, Team Lead Commercial Managers at CT Interactive.
Irena Nikolova, Casino Manager at Inbet, said: “We are delighted to introduce Diamond Tree Jackpot to our players. Together with CT Interactive, we remain committed to bringing high-quality gaming experiences and expanding our portfolio with engaging new products.”
The launch of the Diamond Tree Jackpot on Inbet in Bulgaria further strengthens CT Interactive’s presence across Europe and reinforces the company’s commitment to delivering premium gaming content and engaging jackpot solutions to regulated markets worldwide.
The post CT Interactive launches Diamond Tree Jackpot on Inbet in Bulgaria appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Artificial Intelligence
LSports and gripAI Launch Play Insurance
LSports, the world-leading provider of real-time sports data solutions, and gripAI, the artificial-intelligence company behind a new class of real-time betting products, announced a collaboration to bring Play Insurance to sportsbook operators worldwide.
Play Insurance is a bet-insurance product that lets players protect a bet for a small, AI-calculated premium. Insured players are paid back regardless of outcome, with the amount scaled to how close the bet came to winning based on match statistics. For operators, it opens a new revenue stream on top of existing handle and turns the near-miss — the single most frustrating moment in betting — into a reason for players to stay in the game.
“Retention is one of the hardest problems our operators face, and the near-miss is where they lose players. Play Insurance turns that exact moment into loyalty and a new revenue line, without giving anything away. It’s a genuinely new category, and pairing gripAI’s technology with our reach and our data gives operators something no one else offers today,” said Yoav Ziv, CRO at Lsports.
The product is powered by gripAI’s proprietary, patented pricing engine, trained on over 2.5 billion bets, which calculates every premium in real time based on live odds, the number of selections and user’s profile. Because premiums are priced per player and per bet rather than through flat, one-size cashback offers, operators keep control of their margin while giving players a genuinely tailored product. It also works alongside existing tools such as Cash Out: a player can cash out a bet and keep their insurance in play.
Play Insurance drives both engagement and retention where it matters most: 37% of players take the insurance offer, and 39% of insured players purchase insurance again.
“Betting has always been all-or-nothing, and that’s exactly what we set out to change. Our AI prices protection fairly and instantly for every bet, and with LSports as our distribution partner, we can bring it to operators around the world at the speed the industry moves “ said Tal Hayon, CEO at gripAI.
The post LSports and gripAI Launch Play Insurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Playson partners with Hollywoodbets for South Africa slots rollout
Playson has partnered with South African operator Hollywoodbets to roll out a selection of its slot titles to players in South Africa’s regulated market, the company said on 20th July 2026.
Under the deal, Hollywoodbets will integrate Playson content via Light & Wonder’s aggregation platform. The operator said the addition will broaden its “live games” portfolio.
The initial rollout includes Coin Strike: Hold and Win, Thunder Coins: Hold and Win, Thunder Coins XXL: Hold and Win, Diamonds Power: Hold and Win, Energy Coins: Hold and Win and 3 Carts of Gold: Hold and Win, with more releases planned.
Blanka Homor, Sales Director at Playson, said: “Partnering with Hollywoodbets represents another important milestone in our African growth strategy. As one of South Africa’s household names, Hollywoodbets offers an outstanding platform through which we can introduce our high-performing portfolio to an even wider audience.
“We are confident our games will resonate strongly with players, and we look forward to building a successful long-term partnership together.”
Wayde Dorkin, Head of Product at Hollywoodbets, said: “Playson’s portfolio has earned an excellent reputation for delivering engaging gameplay and consistent results across regulated markets, making it a valuable addition to our product offering.
“We are always looking to enhance the entertainment experience available to our players, and we are delighted to welcome a selection of Playson’s top-performing titles to the Hollywoodbets platform.”
The post Playson partners with Hollywoodbets for South Africa slots rollout appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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