DraftKings Signs Deal with NASCAR

DraftKings and National Association for Stock Car Auto Racing LLC (NASCAR) announced that they have agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state of North Carolina, pending licensure and regulatory approvals.

“DraftKings and NASCAR have collaborated closely with each other over the years, sharing a like-minded commitment to enhancing the fan experience. We look forward to the next chapter in our journey together and offering our leading mobile sportsbook to fans in the state of North Carolina,” Matt Kalish, president of DraftKings North America, said.

DraftKings has also been named the exclusive daily fantasy sports partner of NASCAR in the US and Canada, and has become an Authorized Gaming Operator of NASCAR and will receive additional sponsorship benefits within the NASCAR ecosystem nationally.

“DraftKings has a proven track record of enhancing the fan experience across sports. We are thrilled to continue working with DraftKings to deliver NASCAR fans more engagement opportunities and bring its leading mobile sportsbook to North Carolina,” said Joe Solosky, NASCAR managing director, sports betting.

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Once live, North Carolina would mark the 27th state DraftKings Sportsbook operates in, following the company’s announced plans to enter Vermont on Jan. 11.