bingo
Elys Game Technology Bets Big on U.S. Market with Third Location
Elys Game Technology Corp. is a growing sports betting and iGaming platform globally in regulated B2B and B2C markets. In particular, the online gaming platform has achieved success in the robust Italian market in part by bringing sports betting to small business venues, and it is now aggressively expanding across North America and setting up new trends in the evolving U.S. sports betting landscape.
The small business sportsbook model could provide Elys with the leverage to be a significant challenger to more established players like DraftKings, FanDuel, and BetMGM.
Whenever a new company enters a market, it’s important for investors to look at its competitive advantages. These advantages are what will attract customers and help the company win market share away from its competitors. In Elys’ case, it has two key advantages.
Advantage 1: Small Business Sportsbooks
Elys Game Technology offers a convenient way for small businesses to offer cost-effective sports gambling to their most loyal customers.
This model has already proved successful at Elys’ first U.S. location – Grand Central Sportsbook in Washington D.C. The company reports that the location has been a significant revenue driver for the company, averaging $67,500 per month in Gross Gaming Revenue (GGR) for the operator, which is approximately 700% above initial expectations. Its success has also encouraged Elys to open two more locations in D.C.
While major companies like DraftKings and FanDuel are spending hundreds of millions to dominate the national conversion, Elys is winning customer loyalty by going local.
Advantage 2: The “Best Odds” Model
Elys Game Technology has also won favor among bettors due to its unique “best odds” approach. The “best odds” model is an odds-making strategy aimed at attracting and retaining clients by providing the most competitive odds on various sporting events. This approach prioritizes long-term customer loyalty over short-term market share growth. It is another example of how Elys is going against the grain of the industry.
Most major players in the industry have won market share by spending millions on marketing campaigns and offering steep customer promotions. But, while promos might drive short-term signups, they do not always lead to long-term customer loyalty.
If Elys Game Technology’s “best odds” model proves to offer a better customer experience, then it could help the company dethrone larger competitors as America’s preferred sports betting platform.
Sports Betting in the US
In 2018, the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA). This paved the way for each state to determine its own sports betting laws. Since then, legal sports betting has taken off in the US.
30 states have already legalized sports betting in some capacity. Revenue from legalized online sports betting is projected to hit $7.62 billion this year, according to Statista.
By 2027, this market is expected to reach $31.09 billion, growing at a compounded annual growth rate (CAGR) of 12.89% over 2023-2027.
Statista estimates that just under 50 million Americans will participate in sports gambling by 2027, roughly 19% of the adult population.
To understand the popularity of sports betting in the US, investors should look no further than the success of the National Football League (NFL). The NFL Championship – the Super Bowl – routinely draws in around 100 million viewers. And, of the 50 most valuable sports franchises in the world, 30 are NFL teams.
Sports betting will likely continue to grow in America, thanks in large part to the popularity of the NFL. As sports betting becomes more mainstream, providers like Elys, with their extensive experience in the industry, appear well positioned to join in the success.
Elys Game Technology U.S. Expansion Plans
Elys Game Technology recently announced plans to expand its footprint in Washington D.C. by adding a third location on H Street. This new location will build on the success of Elys’ other two D.C. locations: Grand Central Sportsbook and the Cloakroom Gentlemen’s Club Over Under Sportsbook Lounge.
Elys plans to use this D.C. base to expand sequentially into the following states:
New Jersey
Louisiana
Kentucky
Colorado
Indiana
Illinois
Michigan
Once it has established a foothold in local bars/restaurants, Elys will have plenty of room to expand its offering outside of just sports betting. This is because it offers a full suite of omnichannel leisure gaming products and services including online casino and slot games, poker, bingo, lottery, and more interactive gambling games.
bingo
Playtech Announces Expansion of Solaya Group Partnership
Playtech has announced the expansion of its partnership with Solaya Group, becoming the exclusive Bingo provider for the operator’s UK-facing Zebra Bingo, Bingostars and Peachy Games brands.
The partnership, first established in 2024 through the delivery of Casino content, continues to grow. After the successful launch of Zebra Bingo onto Playtech’s iBingo platform last year, the recent migrations of Bingostars and Peachy Games further strengthen the collaboration.
This expansion reinforces Playtech’s leadership in the UK Bingo market, while providing Solaya Group with seamless access to Playtech’s network, including access to the largest B2B bingo liquidity pool and a wide range of popular networked rooms familiar to UK players. Both teams are working closely to tailor the product offering to Solaya Group’s extensive UK player base.
Campaign activities are already underway, leveraging the strength of Playtech’s network and content, with guidance from Playtech’s dedicated network management team to support Solaya Group’s continued growth.
Marat Koss, Chief Interactive Gaming Officer at Playtech, said: “Solaya Group is a fantastic addition to the Playtech Bingo network. Our partnership began in 2024, and we’re proud to be expanding it into the Bingo vertical. Playtech remains committed to delivering a first‑class bingo experience, and Solaya Group’s players will now benefit from a wide range of engaging content, games, and prizes.”
Ed Pellant, Head of Commercial Partnerships and Delivery at Solaya Group,said: “Successfully migrating all three of our new bingo brands on to Playtech’s next-generation iBingo represents a significant milestone for Solaya Group. An elite array of bingo games has been a staple of our offering for years and we are excited to build on that with a partner as established as Playtech.”
The post Playtech Announces Expansion of Solaya Group Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bingo
Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5
Downtown Las Vegas property says the July Super Bingo will be its largest prize purse to date, with sessions on July 4-5.
Plaza Hotel & Casino will stage a $250,000 “Super Bingo” event in Las Vegas July 3-5, positioning it as a special edition tied to the nation’s 250th anniversary. The operator said the prize pool is the largest in the series’ history.
“The Plaza will be celebrating its 55th anniversary and the 250th anniversary of our great country in July, so it is only fitting that we make our Super Bingo event that month our biggest and best ever,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “Our Super Bingo events have always drawn a packed crowd to our convention space, and we anticipate the July event to sell out quickly.”
According to the Plaza, Super Bingo draws nearly 1,000 attendees, including visitors traveling from Hawaii and Canada. For the July edition, bingo-only registration is set at $250 per person for gameplay on Saturday, July 4 and Sunday, July 5. The Plaza is also offering an optional five-night hotel package priced at $200 per person, with no resort fee, for check-in July 2 and check-out July 6.
The Plaza outlined the payout structure as 20 games paying $1,999 each day, plus a daily “super coverall” of $60,000, second place of $15,000, and third place of $10,020. The casino said prizes will be paid in cash and players must be present to win.
Outside of the special event, the Plaza said its bingo room runs six daily sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located two floors above the main casino.
The post Plaza Hotel & Casino sets $250,000 Super Bingo event for July 3-5 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bingo
CT Interactive Launches New Bingo Product Line with Shared Jackpot
CT Interactive has launched a new Bingo product line featuring a shared jackpot. This addition enhances the company’s diverse portfolio and reinforces its commitment to delivering engaging, high-quality gaming experiences.
The shared jackpot connects multiple bingo titles into a single prize pool, increasing winning potential and adding an extra layer of excitement, while creating a more connected player experience across the portfolio.
Designed with smooth gameplay, strong visual identity, and immersive audio, the new bingo line delivers a refined experience for players. A variety of bonus features and payout opportunities further enrich the gameplay, appealing to both casual and experienced audiences.
The release includes three distinctive titles:
• Bingo Fast – a dynamic, fast-paced experience with quick rounds
• King’s Tomb Riches – an adventurous, themed game with rewarding moments
• Bingo Best – a modern take on classic bingo with balanced gameplay
“Our new bingo product line represents another step toward building a more connected and engaging experience for our partners and their players. The shared jackpot adds extra excitement and value across the portfolio,” said Dimitar Nikolov, Chief Product Officer at CT Interactive.
The post CT Interactive Launches New Bingo Product Line with Shared Jackpot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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