Betsul
Betsul Appoints Fernando Garita as New CEO
Latin American sportsbook operator Betsul has announced the appointment of Fernando Garita as its new CEO.
With more than two decades of expertise in the gaming industry sector, Garita served as regional director and director of business development at Betcris, in addition to having an extensive portfolio of projects throughout Latin America, as well as Asia.
In his academic career, Fernando has numerous credentials, including a certificate from the University of Michigan, in the leadership program for managers Certificacion en Transformacion Digital.
The new CEO also has a series of CDP and CPD certificates, in categories such as responsible gaming, data protection and anti-money laundering, in addition to being a member of IMGL (International Master in Gaming Law), a non-profit foundation that brings together the main industry experts focused on healthy market development and expansion. Garita is also an international speaker at major industry events and an active member of associations such as AIEJA and CIBELAE.
Betsul Group highlights that the entry of an executive with such experience in international markets reinforces the company’s growth objectives. “We are confident that their strategic vision and pursuit of excellence will help us remain at the forefront of the sector and provide exceptional services to our customers in various locations,” said Betsul Group.
With this new addition to the workforce, Betsul reaffirms its commitment to continuing to offer the best experience to its customers.
RubyPlay, an innovative B2B iGaming development studio, is continuing to strengthen its presence in Latin America after signing a deal with Betsul, a leading operator in Brazil.
The partnership sees RubyPlay’s diverse and dynamic content offering go live on the operator’s platform, with players able to discover innovative titles such as Shake Shake Money Tree alongside the groundbreaking Immortal Ways series, which uses the cutting-edge Immortal Ways mechanic to provide players with up to 10,000 ways to win in each release.
Betsul is one of the most prominent operators in Latin America, growing rapidly since its inception in 2019. With an expansive player base spread across Brazil, its market reach will see RubyPlay’s games become available to a considerable number of new customers.
The agreement comes as RubyPlay sets out to secure further growth in key markets, including within Latin America.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Latin America – and specifically Brazil – continues to be a key market for us at RubyPlay, so we’re excited to be bringing our acclaimed games to Betsul, one of the region’s top operators.
“2024 is set to be an important year for us in terms of growth and player engagement, and we’re excited to see the performance of our titles with this partnership. We look forward to garnering plenty of success alongside Betsul.”
Andreia Oliveira COO at Betsul, added: “As a top choice for many players in Brazil, we’re thrilled to be bringing RubyPlay’s state-of-the-art, forward-thinking games to our platform and, in turn, enriching our content offering.
“With their slots garnering praise from customers and operators alike for their unique mechanics and player engagement rates, we’re certain that our players are going to embrace RubyPlay’s releases.”
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has announced a partnership with Vibra Gaming, the Latin America-based casino platform and games developer.
As part of the agreement, Xtremepush will provide its suite of optimization and automation customer retention management (CRM) tools as well as its enterprise-grade CDP, enabling operators using the Vibra Gaming platform to deliver personalized, relevant messages across all marketing channels including mobile, web, email, SMS and social.
The solution will also enable operators to offer players personalized incentives at the right time, driving player engagement and retention.
Founded in 2020 by industry professionals with vast experience in the heavily regulated European market, Vibra Gaming provides localized content and technology to land-based operators launching online as well as global online operators targeting the Latin America region.
Xtremepush is already live with Vibra Gaming via leading Brazilian operator Betsul but its award-winning customer engagement solutions will now be available to any operator on Vibra Gaming’s platform. This marks Xtremepush’s latest partnership in Latin America following recent operator agreements with Playr.Bet, Betsul and Arena Esportiva.
“We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership,” the Head of Partnerships for Xtremepush, Robbie Sexton, said. “The results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra Gaming platform. Latin America is a key strategic market for Xtremepush, so partnering with one of the region’s leading platforms is the ideal next step.”
“We are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players,” the Chief Executive Officer for Vibra Gaming, Ramiro Atucha, said. “Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”
Pragmatic Play, a leading content provider within the iGaming industry, is continuing to strengthen its foothold in the Latin American market after going live with Brazilian operator Betsul.
As part of the deal, Pragmatic Play’s portfolio of slots is available on the operator’s site, bringing over 300 titles to the platform including new releases such as The Knight King and Gods of Giza, alongside award-winning favorites such as Gates of Olympus.
In addition, players in Brazil can enjoy Spaceman, Pragmatic Play’s crash game that features a highly social atmosphere alongside a unique 50% cashout feature.
The partnership sees Pragmatic Play further expand throughout the LatAm market, maintaining its commercial growth trajectory in an important region following recent deals with Vivelo24, FullReto, and MiCasino.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “It´s exciting to see Pragmatic Play bringing its entire slots portfolio to Betsul, as well as giving players in Brazil the chance to experience and enjoy our Spaceman crash game.
“It’s important for Pragmatic Play to keep expanding and strengthening its position in the Latin American market and looks forward to yet another successful partnership with Betsul. We hope even more Brazilian players continue to enjoy Pragmatic Play games.”
The representative of Betsul said: “We are delighted to be able to bring Pragmatic Play’s diverse slots portfolio to Betsul alongside Spaceman, offering our players innovative and exciting gaming experiences.
“Pragmatic Play is one of the leading providers in the industry, known for its extensive offering of award-winning games, so we look forward to bringing its high-quality titles to even more players in Brazil.”
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