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Economica Report: NOVOMATIC Contributed About 2.1 Billion Euros to the Austrian Economy in Recent Years

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NOVOMATIC’s Economic Footprint is significant at both macroeconomic and regional levels. The enterprise contributes substantially to economic output, value-added, employment and taxes in Austria.

Austria’s leading private economic research institute, Economica, has calculated the macroeconomic importance of the NOVOMATIC group for Austria using empirical economic research methodology to analyse economic relationships. The results show that NOVOMATIC continues to make a significant contribution to the local economy on a consistent and continual basis.

In 2022, the NOVOMATIC Group directly generated almost a half billion euros in gross value-added. The total aggregate value-added effect even adds to over 700 million euros. In the period from 2019 to 2022, NOVOMATIC’s domestic value-added including the domestic upstream supply chain network – in spite of challenges associated with the coronavirus pandemic – came to a total of approximately 2.1 billion euros.

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One out of every 570 euros in Austria

This means that one out of every 570 euros of value-added generated in Austria in 2022 was directly or indirectly attributable to NOVOMATIC. The company’s location in Lower Austria means that this state benefits even more from the economic strength of this leading Austrian company.

“Our value creation analysis shows that one in every 150 euros in Lower Austria is generated in connection with NOVOMATIC,” explains study author DI Helmut Berrer.

High impact on employment

Also in 2022, NOVOMATIC had approximately 3100 employees in Austria. Due to the purchase of upstream services, almost 2700 additional jobs are secured or created in Austrian supplier companies along the value chain.

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In addition, the wages and salaries paid by NOVOMATIC and its affiliated companies, which are well above the Austrian average for employees, make a significant contribution to the country’s prosperity, totaling about 260 million euros per year.

“This shows the great importance of NOVOMATIC as a national and regional employer, since the company secures a total of almost 6000 jobs in Austria,” said Mag. Stefan Krenn, authorised representative of NOVOMATIC AG.

Tax revenue higher than tourism tax

Due to its strong economic performance and large workforce, NOVOMATIC is one of the largest payers of taxes and social security contributions in Austria. The total government revenue generated by NOVOMATIC amounted to 266 million euros in 2022, exceeding for example the total volume of Austria’s tourism tax.

Forward-looking investments in research and development

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Significant investments are made each year in research and development to ensure that this positive development continues in the future. This high level of investment is also reflected in the registration of numerous intellectual property rights. In total, the company holds more than 5000 patents and trademarks.

Central Europe

Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe

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Promatic Games, a recognized provider of innovative iGaming content and one of the leaders of the Polish market, and SYNOT Interactive, a dynamic technology company headquartered in the Czech Republic, have officially announced a strategic partnership. The objective of the cooperation is the distribution of the Promatic Games portfolio to SYNOT Interactive’s aggregation customers, with a focus on the strategic markets of the Czech Republic and Slovakia. The cooperation will accelerate growth for both parties by combining Promatic Games’ tailored gaming portfolio with SYNOT Interactive’s proven platform and extensive presence in regulated European markets.

SYNOT Interactive will be the first aggregation partner for Promatic Games in the Czech and Slovak markets.

“Up until now we have taken a few important steps to enter the Czech and Slovak markets. We have a portfolio of certified games for those markets, and we have integrated with a few platform providers. We have also launched our games with several operators. But obviously, cooperation with a brand like SYNOT Interactive brings new perspectives to our business there,” said Maciej Makuszewski, Head of iGaming at Promatic Games. “We are excited to work with SYNOT Interactive’s aggregation customers to generate great value for them. We are confident that our content will match customers’ tastes in these strategic markets, just as it has been proven in Poland, where we are one of the leading iGaming suppliers. We are of course looking forward to scaling up in the Czech Republic and Slovakia, but we are also ready for other challenges with our strategic partner. SYNOT Interactive’s Central European footprint aligns perfectly with our expansion strategy.”

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By integrating Promatic Games content into SYNOT Interactive’s modular platform, operators in multiple jurisdictions will gain access to Promatic Games quickly and efficiently. The cooperation will begin with Slovakia and the Czech Republic—both highly regulated markets where SYNOT already maintains a strong operator base—and will later extend to Romania, Croatia, and other Balkan markets. This geographic overlap between Promatic Games’ strategic goals and SYNOT Interactive’s established infrastructure makes the partnership especially powerful.

“At SYNOT Interactive, we are dedicated to building partnerships that create lasting value for both operators and players. We know Promatic Games’ content is strong in Poland, and we believe that, given the content’s quality and type, it can be a great fit for our Central European casino partners. By joining forces, we can accelerate innovation and deliver an enhanced player experience in regulated markets. We appreciate the technology that Promatic Games provides, and we are confident it will work well on the scale that SYNOT Interactive can offer,” said Petr Březina, Head of Sales, from SYNOT Interactive.

The agreement underscores how strategic alliances are shaping the future of the iGaming industry. With regulatory landscapes becoming increasingly complex, operators require diverse gaming content that meets local compliance standards. The cooperation between Promatic Games and SYNOT Interactive demonstrates how combining expertise can generate synergies in distribution, compliance, and player engagement, creating mutual benefits for both companies and their partners.

The post Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe appeared first on European Gaming Industry News.

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Central Europe

CT Interactive grows its certified game portfolio in the Slovak market

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CT Interactive has further strengthened its presence in the regulated Slovak iGaming market with the successful certification of 10 additional games. This achievement brings the total number of certified titles in Slovakia to 30, underscoring the company’s commitment to delivering high-quality, engaging gaming content tailored to local market needs.

Among the newly certified titles, five are part of the popular Buy Bonus product line, specifically designed to enhance player engagement and elevate the overall gaming experience. Notable additions include 20 Mega Star, which extends the thrill, and the classic 50 Treasures, a game that consistently ranks among CT Interactive’s top 10 most popular titles globally.

“Certification in Slovakia is a key part of our European expansion strategy,” said Martin Ivanov, COO of CT Interactive. “With these 10 new games, our portfolio in the country now totals 30 titles, strengthening our market presence and offering diverse, premium content to the regulated Slovak market.”

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As part of CT Interactive’s broader growth strategy, the company remains focused on adapting its portfolio to meet the specific requirements and preferences of each market. It continuously explores the latest technologies and game mechanics that resonate with a wide range of players, all while ensuring full compliance with local regulatory standards.

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Central Europe

CT Interactive Announces Strategic Partnership with Ecasino

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CT Interactive has announced a strategic partnership with Ecasino, a leading online casino platform provider in the Czech Republic. This exciting collaboration means that CT Interactive’s top-performing games are now available on the eCasino platform, further strengthening the company’s foothold in the regulated Czech iGaming market.

This integration delivers added value to eCasino’s diverse player base by bringing CT Interactive’s certified and player-favorite content to the platform. Ecasino is now well-positioned to enhance its portfolio with a wider range of high-quality and engaging games that meet the evolving demands of the local market. Among the best-performing titles now available on eCasino are Lucky Clover, Hot 7s x2, 40 Treasures, Pick the Pig and Big Joker.

“Partnering with eCasino is a crucial part of our European expansion strategy. The Czech Republic is one of our key markets in Europe, and Ecasino’s strong local presence makes them an ideal partner. This collaboration enables us to deliver our certified, high-quality content to a broader audience and further solidify our position in the region’s regulated iGaming sector,” said Martin Ivanov, COO of CT Interactive.

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