Groove generates growth in Georgia

Last week, iGaming casino platform provider and aggregator Groove’s Georgia-based team attended the inaugural SBC Summit Tbilisi, a conference and exhibition with a focus on Georgia and the wider region.

Held in collaboration with the Georgia-based iGaming and sports management organization, SMH, the SBC Summit Tbilisi was an opportunity for Groove’s Georgia team to showcase the company’s new data-driven B2B Recommender, which helps operators sift content and match it most effectively to markets.

Speaking on behalf of the Georgia team, Groove’s Mariam Aleksidze, Account Manager for Vendors and Marketing Manager said: “SBC Summit Tbilisi was a very good opportunity for us to expand our network and make new contacts. I am following up with five operators post-show who were not on our radar before we attended the event.”

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Aleksidze continued: “The format for the week was a delicious mixture of business and entertainment; we spent a lot of time in the exhibition and we also were able to participate in parts of the conference; the lunches and parties were a perfect blend of activities to build social rapport and to communicate our professional credentials. As an aggregator, we found the SBC Summit Tbilisi event ideal for new business and for talking about our new branding.”

Groove’s new website has been built as part of the refresh process, and the burgeoning game portfolio available with a single-API integration currently comprises over 15,000 games, with more than 100 new games being added each month from a roster of more than 100 top content partners.

Groove collaborates with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games.

Yahale Meltzer, COO and co-founder at Groove, said: “SBC Summit Tbilisi was a milestone for our Georgia team and allowed us to have maximum participation in an inaugural event which helps put the region properly on the map. We expect to expand our operator cluster in Georgia on the back of this first outing there and we were delighted to be able to take our brand, promote responsible gambling and showcase our new technologies in the Summit.”